The Daily Egg
FEBRUARY 6, 2019
As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time. Now, more than ever, web visitors are more discerning and require an A-level web presence […] The post The Best CRO Strategy for 2019 appeared first on The Daily Egg.
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.
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Nimble - Sales
FEBRUARY 6, 2019
The Modern Workplace 365 is a five-part series designed to help small to midsize business teams and lean startups understand the megatrends reshaping customer and employee experiences in order to thrive. In the first post, Why Small Businesses Need to Digitally Transform into the Modern Workplace, we introduce the benefits, challenges, and opportunities of […].
ProfitWell
FEBRUARY 6, 2019
On this episode of the ProfitWell Report, Max Faingezicht , Chief Technology Officer at ThriveHive , is curious to know how work-life balance impacts company growth. Is there really a big impact? To answer this question, we’re going to look at the growth rates of just under four hundred companies across a myriad of spaces in the context of how their founders approach work life balance and hobbies.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Sales Hacker
FEBRUARY 6, 2019
Many sales leaders think they’ve put a simple sales process in place, but they get frustrated when their reps don’t follow it. That’s because the sales processes leaders come up with are often not as clear, actionable, or repeatable as they’d hoped. I’ll be the first to admit that. There have been many times during my career as a sales executive at Chorus and InsightSquared where I blamed reps for things that were really a result of my broken sales process.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
InsightSquared
FEBRUARY 6, 2019
The late great Dr. Seuss once said “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decis
FastSpring
FEBRUARY 6, 2019
Pricing your software correctly is a crucial part of selling software , but sometimes it’s hard to know if you’re on the right track with your pricing strategy. We’re sharing some tips for setting up a pricing model that attracts and retains long-term customers for your software company. Offer a Range of Options . Everyone likes options. So a good pricing model needs to offer multiple plans to help ensure that your software company is casting a wide enough net and not excluding any potential cus
Chart Mogul
FEBRUARY 6, 2019
Supercharge your workflow with ChartMogul. We’ve revamped customer lists to be customizable, savable and all-around awesome. When you think about the value ChartMogul provides, you probably think about the metrics we calculate and visualize. And you’re not wrong. But ChartMogul power-users know that one of our most useful features is our Customers page, where we aggregate every lead, active customer, past due customer and cancelled customer and allow you to explore their payment history.
Point Nine Land
FEBRUARY 6, 2019
Test new products, reach new user segments and acquire new customers I covered this topic in more details in “ A landscape of the major SaaS app stores ”, but I believe we’ve entered the “SaaS app stores” era. The rise of SaaS platforms impacts many aspects of building a SaaS company, one of which is the go-to-market strategy. The way you develop and bring a product to a specific customer segment can be achieved differently if you leverage software platforms (such as Salesforce’s AppExchange).
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Sales Hacker
FEBRUARY 6, 2019
According to a recent study by HubSpot, 75% of companies say closing more deals is their top sales priority— yet 30% of salespeople say closing deals is getting harder. It can be daunting to think that your company’s top priority might be your biggest challenge as a salesperson. So, we’re constantly thinking about how we can bridge the gap – and turn every opportunity into a closed deal.
OpenView Labs
FEBRUARY 6, 2019
We’re taking a break in between seasons to chat with Lessonly’s CEO, Max Yoder. Max discusses the background behind his new book, Do Better Work, and how the principles laid out in the book are integrated throughout the Lessonly organization. Learn more and preorder your copy by going to www.dobetter.work. Prefer to listen on iTunes? Click here.
CloseSaaS
FEBRUARY 6, 2019
We’re introducing more affordable plans, access to truly global calling for customers based in any country around the world and making the shift to usage-based calling costs.
OpenView Labs
FEBRUARY 6, 2019
Forty-five is an age of reckoning in the tech industry. That’s the age in which prospects for tech workers begin to dwindle and salaries fall. By their 50s and 60s, such workers are making the same salaries as hires with two or three years’ experience, according to research by tech recruitment platform Hired. On the other hand, consider this: an exhaustive research by four academics recently found that the average age of a successful startup founder is also 45.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Divestopedia
FEBRUARY 6, 2019
Ken Sanginario runs us through the eight key value drivers he uses to increase a company's valuation. He also talks frankly about cash flow and how the income approach is the only one that really matters.
Zuora
FEBRUARY 6, 2019
Zuora CEO says, "Without a consumption-based pricing strategy, you’re losing out on upsell opportunities. But here’s the thing — too much or too little usage pricing as a component of your overall revenue is a bad thing." Read on to learn what magic combination is! The post Subscription Magic: A combination of tiered and usage-based pricing appeared first on Zuora.
ProfitWell
FEBRUARY 6, 2019
Hello again world. We are coming at you from the West Coast. We are running on minimal rest, brought an ice cream truck to an unseasonably cold San Jose, and SaaStr kicked us out for filming on the floor (then let us back in again). But we promised you coverage and we are delivering the footage. Because that, my friends, is how you hustle.
Rakam
FEBRUARY 6, 2019
We have been working hard in order to make our user interface useful and simple. Even though we have taxonomy feature which allows you to add labels, categories and descriptions to your tables and views but for non-technical people, it’s still a bit blurry to analyze metrics such as revenue, unique users or sessions because every time they use our Segmentation feature, they need to define them again and again.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
The Marketing & Growth Hacking Publication
FEBRUARY 6, 2019
Are you aware of the 6 best engagement strategies & Storytelling practices that help you build a brand? [link] Brands are exploring new mediums for modern-day storytelling. Today, to be in conversation with the widest possible audience, Brands need to be a player on social media as well as off the digital world. People are longing for authentic interactions in the real world as much as in the digital world.
Rakam
FEBRUARY 6, 2019
What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. This action is considered an event data. The scope is not limited to the example given above. There are many different customer event types for various businesses.
The Marketing & Growth Hacking Publication
FEBRUARY 6, 2019
Source As someone who gets paid to write, it’s easy to forget the plight of the uninitiated. But imagine that you’re a first-time buyer of writing services. In this online writing store, you can buy a 1000-word blog post for $12/post or you can buy a couple taglines for a few thousand dollars. In other words, everybody is all over the place. And it’s time for a baseline.
ITPro
FEBRUARY 6, 2019
News. Top Image System and Nuance Document Imaging will enhance Kofax's SaaS and digital capture capabilities.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Tom Tunguz
FEBRUARY 6, 2019
Top 10 Learning about Free Trials from Tomasz Tunguz. At Saastr yesterday, I presented the top 10 learnings from the Redpoint Free Trial Survey that we distributed in October. The data confirmed many rules of thumb but also raised some interesting new questions about the best way to use trials. When we distributed the survey, we never would have expected the response.
Sales Hacker
FEBRUARY 6, 2019
Your prospects are buried in emails from you and your competitors. So how different would your pipeline look if you could increase email engagement by 50%? And how can you change your approach to hit that goal? In this webinar with Opensense, email signature marketing pros are passing on secret knowledge, including tricks to increasing deliverability, replies, and booked meetings.
GetUplift
FEBRUARY 6, 2019
What makes your customers choose your solution over your competitors’? Is it just down to the quality of your product? Back in 80s, as Coca Cola kept losing market share to Pepsi, they thought the problem had to be the product. Clearly Pepsi were making a better tasting soda… What else could explain the drop in sales? So they invested 4 million dollars (about $10 mil in today’s money) updating Coke’s flavor and… It was a complete disaster.
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Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.
The Marketing & Growth Hacking Publication
FEBRUARY 6, 2019
The way we approach social signals and SEO has changed over time. In 2010, Search Engine Land’s Danny Sullivan talked to the guys behind Google and Bing about the impact of social signals on SEO rankings. The answer was positive- the links you share on social networks may impact your rankings. Back then, Google’s Matt Cutts referred to Sullivan’s article and confirmed the same.
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