Fri.Apr 26, 2019

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The Top 5 Customer Onboarding Metrics and How to Leverage Them

Totango

Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should focus on accelerating the customer journey in order to deliver returns on the investment. Customer onboarding is the period after purchase when your customer is getting to know your product.

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4/26: the freshest "thank you" notes in the league

ProfitWell

Hey fam, it’s Friday and we’re feeling good. Today we have news of acquisitions, plus several fresh ways to say “thank you.” Let’s get into it. The Rundown In resources. Thank You, Freshdesk. We must thank Freshdesk for sharing the seven types of “thank you” emails you should be sending to customers. An attitude of gratitude can be expressed in many ways, and they’re pulling out all the stops, so you can too.

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3 Tips to Onboard Your CSM and Speed Up Their Time to Value

ChurnZero

Your new Customer Success Manager only gets to experience their first day on the job once. The difference between an effective and ineffective employee onboarding experience determines the long-term success of a new Customer Success Manager (CSM). When done right, proper onboarding can be a secret weapon for scaling your Customer Success function. So how do you properly onboard a new CSM and minimize their time-to-value?

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Reacting to Feedback as CEO

Kellblog

The other day I saw this tweet from Nick Mehta , CEO of GainSight , and it got me thinking. It turns out that in addition to making fun music videos for company events, that Nick and I have another thing in common: we both wrestle with finding the right balance in listening to feedback. Since this is a topic I’ve pondered quite a bit over my 12+ years as a startup CEO, I thought I’d share those thoughts in this post.

Startup 76
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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a16z Podcast: So You Wanna Build a Software Company in Healthcare?

Andreessen Horowitz

Building a software company in healthcare is hard — and comes along with unique challenges no other entrepreneurs face.

More Trending

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CEO of cloud company Zuora: Manufacturers must adopt a subscription model in order to grow

Zuora

More and more companies are turning to the emerging subscription economy, and it could be time for the manufacturing industry to tune in, Zuora CEO Tien Tzuo told CNBC Wednesday. The post CEO of cloud company Zuora: Manufacturers must adopt a subscription model in order to grow appeared first on Zuora.

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How to Generate More Engagement with Your B2B Content

The Marketing & Growth Hacking Publication

These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more… Continue reading on Marketing And Growth Hacking ».

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Subscription Economy News – Week of 4/22/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 4/22/2019 appeared first on Zuora.

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Best SaaS Marketing Tactics for Business Growth

The Marketing & Growth Hacking Publication

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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27 Sales Interview Questions (and How to Answer Them Like a Boss!)

Sales Hacker

Have you ever “Nailed it!” when interviewing for a sales position? All the stars aligned. Your answers were spot on, and the rapport was effortless. Chances are, you went beyond just “answering questions” if you ended up getting the job. You answered the sales interview questions in a way that made you look like a winner. Now, some people may feel that nailing an interview is a hit-or-miss proposition.

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How Patagonia Built a Cohesive Online Brand Identity?—?and How You Can Too

The Marketing & Growth Hacking Publication

How Patagonia Built a Cohesive Online Brand Identity?—?and How You Can Too Image courtesy: Unsplash In the social media era, it isn’t enough for your company to have slick ads or good deals. Consumers are looking for a company with values that they can identify with and makes them feel like they’re contributing to society. If you want to effectively find leads on social media, you need to appeal to their values.

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How to Avoid the Most Common Lead Generation Roadblocks

OpenView Labs

There’s no way around it: lead generation can be a frustrating process. You work tirelessly to craft the perfect lead generation campaigns— and often end up scratching your head, wondering how your results ended up falling short of the expectations you set for yourself. If it’s any consolation, you’re not alone in your lead generation struggles. Believe it or not, lead generation is the #1 challenge facing B2B marketers.

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Why Should CEOs and Executives Invest in a Personal Brand?

The Marketing & Growth Hacking Publication

The number one rule of branding applies to you as well, not just your company “Do I need a personal brand?” That’s a question I hear from executives often. My answer is always, “Well, you already have one.” If you have a LinkedIn profile or a Facebook page?—?and most professionals that take themselves remotely seriously have something along those lines?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Get Ready: Home Improvement Startups are Set to Surge at the Fastest Pace than ever Before

The Marketing & Growth Hacking Publication

Source: Unsplash Home improvement industry is projected to grow at some fastest pace especially in more than a decade this year, this has been revealed in a report presented last year. The leading indicator of home renovation, carefully produced by an efficient and reliable Joint Center for the Harvard University, simply recommends people to spend on different remodeling solutions and repairs, and have estimated around $360 billion in last year, which is 8.5% higher than the overall spending rat

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Maximizing Your Calendar Efficiency

The Marketing & Growth Hacking Publication

Three ways calendar tools can boost your productivity Continue reading on Marketing And Growth Hacking ».

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A Chocolate Company Hits The Road

The Marketing & Growth Hacking Publication

Illustration: Mark Armstrong And Uses Illustration To Tell Its Story One of my favorite (and most delicious) assignments was for the St. Croix Chocolate Company. They were preparing for their first appearance at the Chicago Fine Chocolate Show, and commissioned an illustration to publicize that appearance. Here’s the final. It tells the story in a single image.