Tom Tunguz
MARCH 10, 2019
Rewind a decade. Angel investing was an important part of the Startupland ecosystem. Today, you can’t make the same argument. 2018 observed the fewest number of angel-led financing rounds since before 2010. Angels led 156 rounds last year, a figure that collapsed from 714 in 2015. In that same time period, the median angel round has fallen from $500k to $270k.
SaaStr
MARCH 10, 2019
Absolutely. It took me about 18 months to close Google, for example: Need identification and discussions with project manager over several months About 6 on-site meetings to review need identification and discussion with broader group RFP Prototype of workflow Ensure integrations could be connected to custom apps Wait for new feature to ship Do 90 day unpaid pilot Get through security audit Procurement cut deal size by 90% Throw up hands Sales saves the day, closes deal.
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OpenView Labs
MARCH 10, 2019
Successful customers are happy customers. Happy customers stick around and recommend your company to their friends. This is what makes customer success such an important part of any SaaS company’s success, and it’s especially critical for companies that employ a product led approach to growth. But how do organizations make customer success work at scale?
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Influencer marketing is taking the world of marketing by storm. A study by Linqia found that 82% marketers used influencer marketing in 2017. Out of them, 92% of marketers said that influencer marketing was effective to promote their brands. The bottom line is?—?influencer marketing is here to stay. Not only can it boost your brand’s visibility and sales but it can also humanize your brand.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
OpenView Labs
MARCH 10, 2019
Hard stop. I’m not saying that sales teams aren’t important. We know that in order for companies to be successful, every department, including sales, needs to be highly-functional and supported (more importantly) to execute on the goals the company has set out to achieve. Instead of defending my position, I’m going to lay out some facts about teams in growth stage companies, and how everything has changed.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
OpenView Labs
MARCH 10, 2019
I’ve been a part of building freemium strategies at three companies: Pure Chat (seed round), Profitwell (bootstrapped) and Pluralsight (Nasdaq: PS). I only work at companies that start with the letter “P.” Just kidding. I’ve learned that freemium can accelerate growth after you nail product-market fit. In this article, I’ll share with you my three freemium insights learned through personal experience: Why customer value is key.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Digital marketing strategies are going through transformation, and at the forefront of this process is text analysis powered by natural language processing (NLP). The three areas where these tools are most useful include social listening, influencer marketing, and search engine optimization (SEO). Also closely related to text analysis is sentiment analysis that offers excellent insights into the audience and can help you support customer service.
OpenView Labs
MARCH 10, 2019
The way we buy products has fundamentally changed. It’s not enough to just see a SaaS product before buying, we now need to actively test and use a product before we decide if it’s worth the price. We see this in the wild. Companies who are product-led—like Slack , Twilio, and Atlassian—are the ones that are winning. And in this product-led world , your best salesperson is your product.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
What Is Valuable Content? It’s a trick question. The answer, though, is not rocket-science. Value is whatever is perceived as value by the person for whom the content is intended. We have to try and understand the specific yardsticks by which different types of target audiences may see value in the content they read. It largely depends on the search intent of the people concerned.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
OpenView Labs
MARCH 10, 2019
When it comes to product led growth , most of us are quick to think that there’s no need for human involvement—after all, the product leads the sale. This couldn’t be further from the truth. Infusing a human element into your product led go-to-market strategy gives you the best of both worlds. The SaaS world of today adheres to two main go-to-market strategies.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
The Most Common Mistakes You Should Avoid On Quora The ability to create an entire new world for someone else is incredible. This is exactly what every writer wish to do. Long before we stepped into the Digital Age, aspiring writers had to hunt down publishers to help them promote their written work of art. They had to work really hard to convince these publishers so that they may support them to share it with the world.
OpenView Labs
MARCH 10, 2019
Whoever said that a product has to be complicated and boring to provide value or be taken seriously? No one. And yet that’s the mistaken assumption people make all the time. After eight years leading Trello’s product team, I’ve found that keeping a product intuitive, immediately valuable for users and fun to use, is a great strategy for delivering a ton of value to customers.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Put me in, Coach, I’ve got a plan!! I had occasion to clean out an attic last summer, and I came across my 7-year-old self in an old photo. Just look at that cheerful, confident face– it’s easy to see I was going places… I studied the photo. I could see some important lessons for brands (below). I had some fun with it, but the first three lessons are no joke: to succeed, brands need to be present, visible, and– most importantly– different.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Divestopedia
MARCH 10, 2019
To maximize the return from the sale of your business you need to plan for that day well in advance. The time to start preparing for tomorrow is today.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Surely you’ve seen a chat box?—?this is the small widget which invites you to talk during you are viewing website. There’s no doubt that chats have become very popular. Years ago you could install any random widget and consider yourself the king of support. Today you have to choose it very carefully. We’ll tell you what is special about chats, why do you need to install it and how to make sure that you are on the right track.
OpenView Labs
MARCH 10, 2019
For a SaaS company striving to take things to the next level, there are few game plans more efficient and effective than combining a product led growth (PLG) go-to-market strategy with an inherently viral product. Even on their own, each of these elements is a powerful way to put your entire user audience to work helping you grow your company. Together, they can create unstoppable momentum.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
The original artwork by John Caples of maybe the most legendary advertisement ever. “They Laughed When I Sat Down At The Piano?—?But When I Started to Play!” John Caples wrote this in 1927. That’s almost a century ago. Back then, this was revolutionary. Today, in a way, it still is. It set in motion an era in which storytelling and human emotions became the centerpiece of almost every ad produced.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Building an email audience using email marketing can be hard… Has trying to do email marketing left you feeling like this? Do you have a message of a particular product, service, or piece of information you want to share with other people? Email marketing is one of the best ways to do that today. In fact, I’d say email marketing is going to be a secret weapon for you and your brand.
The Marketing & Growth Hacking Publication
MARCH 10, 2019
Backlinks have long been considered a mainstay of successful and strategic SEO campaigns. While it is as simple as linking one website to another website, there is a great deal of behind the scenes efforts needed for getting this right. Let’s check out how quality backlinks go a long way in driving qualified site traffic and improve your brand’s domain authority.
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