SaaStr

MARCH 3, 2019

We’re running our own interesting NPS study at SaaStr Inc. labs ??. ’18-’19 represented an interesting NPS point for our events. Our first ever SaaStr Europa in Paris generated our highest NPS ever. But the 2018 SaaStr Annual was a bit of an NPS setback. In ’18, we had the best speaker line-up ever (the CEOs of Slack, Atlassian, MongoDB, Box, Marketo, Qualtrics, Blackline, Trello and so much more), and better mentorship than ever.

Sales 170

Sales Engagement Revenue Data 170

Divestopedia

MARCH 3, 2019

When it comes to the value of your business, no one knows better than you -- right? Well, just in case, here is a comprehensive look at a variety of factors that go into a valuation and how they can help you position your business in the market.

Business 82

Business Marketing 82

Cobloom

MARCH 3, 2019

Getting the right advice at the right time is crucial to the success of your startup: learning everything by trial-and-error gets expensive, fast, and many startups won’t have the cashflow to sustain regular failure posing as ‘learning’. So when you’ve got tough decisions to make, who do you turn to? Your investors, personal network or mentors all give you advice when they’ve got the time, but they’re not always available when you need them.

Consulting 46

Consulting Startup 46

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Photo by Andrae Ricketts on Unsplash What purpose does marketing serve? According to Peter F. Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself”. Businesses have been at this practice for decades and each year creative minds everywhere have continued to evolve it. Marketing is about capturing the imagination of people.

Trends 40

Trends Marketing Growth Hacking Social Media 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Have you ever visited a B2B website and wondered whether you had somehow gone back in time to the days of VHS? Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. You’re not alone. Bad web design is a trend among B2B brands. From usability challenges to inconsistent visual assets?

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

The Marketing & Growth Hacking Publication

MARCH 3, 2019

As the average online shopper begins to favor mobile over desktop, we need to rethink how to create the best mobile online shopping experience. Right now, the industry consensus is that we should be working toward the same objective we do when curating a desktop online shopping experience: recreate the in-store experience. But as the founder and CEO of SellUp , an email marketing company, I think the e-commerce industry is getting it wrong.

Mobile 40

Mobile Growth Hacking Sales Business Model 40

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Image Source: Unsplash Marketing is free. Yes, there are paid options, and you may decide that some of those options are right for you. But when it comes to some of the most powerful marketing platforms for small fashion businesses, the cost is zero. By joining social platforms where there’s already a strong presence of your target audience, you can increase your reach organically.

Social Media 40

Social Media Marketing Business Growth Hacking 40

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Image courtesy: Pexels Cloud computing has revolutionized data storage, but it’s done so much more. Using the cloud can help small businesses compete with the big dogs by saving a company money, improving productivity, and streamlining workflows. In the marketing industry, cloud computing is helping companies of all sizes find success and become more versatile than ever before.

Cloud 40

Cloud Marketing Growth Hacking Technical Review 40

The Marketing & Growth Hacking Publication

MARCH 3, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). But how come it’s so challenging to reach success as a startup? What are the steps you need to take to identify your product/market fit?

Product Marketing 40

Product Marketing Marketing Underperforming Technical Team Customer Lifetime Value 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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