SaaStr
FEBRUARY 8, 2019
Welcome to Episode 210! Bridget Gleason is VP of Sales @ Logz.io, the startup that uses predictive analytics and machine learning to provide monitoring, troubleshooting and security. To date, Logz have raised over $45m in funding from the likes of Openview, 83North and Vintage just to name a few. As for Bridget, she has the most incredible track record.
Chargebee
FEBRUARY 8, 2019
SaaS churn is a lot like Las Meninas, an iconic painting by Diego Velazquez which was reinterpreted by Pablo Picasso in 58 different ways, each interpretation more abstract than the previous one.
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Andreessen Horowitz
FEBRUARY 8, 2019
Artificial intelligence has not only become an international arms race, competition has now heated up as companies look to adopt machine learning/deep learning at an unprecedented pace.
Sales Hacker
FEBRUARY 8, 2019
The remote sales force and customer service team is officially here. The last decade has seen a staggering rise in remote work. Per Gallup, the size of the remote workforce has nearly doubled in the last few years. A whopping 43 percent of U.S. employees reported working remotely all or some of the time in 2017, compared to just 23 percent in 2015 and 19 percent in 2003 , per the Bureau of Labor Statistics.
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TrackStreet
FEBRUARY 8, 2019
As we’ve discussed here previously, tracking and addressing online customer reviews of your products - particularly the negative ones - is a mission-critical component of your brand protection strategy.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Nimble - Sales
FEBRUARY 8, 2019
If you’re like anyone else in the modern business world — you’re extremely busy. It’s far too easy for important follow-ups or tasks to fall through the cracks. Nimble is making it simpler than ever to organize, prioritize, and track activities for a group of contacts across deal stages using our newly released Activities Listing […]. The post Collaborate More Effectively with Nimble’s New Activities Listing Feature appeared first on Nimble Blog.
Outseta
FEBRUARY 8, 2019
By Geoff Roberts For the past two years we’ve been hard at work building Outseta, an undertaking that was a direct response to our own experience launching and scaling a successful SaaS start-up. As an early stage company, we found that a lot of stuff we had to build had nothing to do with our core product; authentication for existing users, lost password workflows, subscription management logic—that kind of thing.
Backlinkfy
FEBRUARY 8, 2019
When you're creating content that will be published on someone else's site, the key to doing it ethically is to make your readers your first priority. Your main goals must be to inform, enlighten, and/or entertain. Yes, guest blogging may also act as an advertisement for your own site, and a link included with your guest post may send some traffic your way.
The Marketing & Growth Hacking Publication
FEBRUARY 8, 2019
A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies. However, they still find a way to advertise their products indirectly. You have no idea how smart they are!
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Intercom, Inc.
FEBRUARY 8, 2019
SingleGrain CEO Eric Siu recently shared the mic with our COO Karen Peacock on the Growth Everywhere podcast, discussing everything from her college days to her journey from Intuit to Intercom. Listen to the podcast in full here. Short on time? Check out the key takeaways below. What was Karen’s career path to this point? Karen received a BA in applied mathematics from Harvard and an MBA from Stanford.
The Marketing & Growth Hacking Publication
FEBRUARY 8, 2019
Are you born an Entrepreneur?—?or is it something you can learn along the way? Well… to be honest, I could probably make an argument for both sides. That being said, one thing I know for certain after working as both part of a startup and with countless startups is that there are several key personality traits required to be a successful entrepreneur.
OpenView Labs
FEBRUARY 8, 2019
You’ve heard the hype: Account Based Marketing (ABM) is red hot. I don’t think it’s fair to call ABM “the next big thing in B2B marketing” because it is currently the big thing! Here’s what we do know – the ABM landscape is changing and evolving faster than ever before. A little over 3 years ago, we published one of the industry’s first comprehensive guides to ABM.
The Marketing & Growth Hacking Publication
FEBRUARY 8, 2019
Image courtesy: Pixabay Virtual reality is taking the world by storm. The futuristic technology that can drop viewers into different visual environments has taken off and is growing in popularity every day. And, as is always the case, wherever the consumers go, it doesn’t take long for companies, and particularly marketers, to follow. How are marketers taking advantage of this exciting new trend?
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
The Marketing & Growth Hacking Publication
FEBRUARY 8, 2019
Pinterest is one of the more underrated social media platforms. Given the high competition faced from more popular platforms like Instagram, YouTube, and Facebook, marketers often overlook Pinterest. But, with a monthly active user base of 250 million , it is a platform that should not be ignored. It can, however, be easily managed with the help of right tools.
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