Mon.Apr 01, 2019

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Capturing attention is an art. Maintaining it is all science.

The Marketing & Growth Hacking Publication

Illustrations courtesy of rawpixel / rocketpixel / zivile_z Are you still with me? The English language is horribly peculiar. It has countless sayings which don’t make much sense, words which aren’t pronounced the way they’re spelled, and orthographic inconsistencies which make even native speakers recoil. But there’s one phrase in particular which I want to draw attention to: that of attention itself.

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Remind customers why they're paying you

Practical Advice on SaaS marketing

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Converting More Customers For The Elephants: A Homepage Analysis

The Daily Egg

Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context. Here’s what their […] The post Converting More Customers For The Elephants: A Homepage Analysis appeared first on The Daily Egg.

Marketing 273
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Do SaaS Startups Still Require Less Capital than 10 Years Ago?

Tom Tunguz

In 2014, I published a post called Do Startup Require Less Capital to Succeed than 10 Years Ago ? It’s been five years and time to see how things have changed. In the analysis, I created a metric, the return on invested capital (ROIC). ROIC is the number of revenue dollars that one venture dollar bought. In other words, at IPO, how much revenue per VC dollar did the company generate.

Startup 269
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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More speakers have arrived! Here’s who is coming to SaaStr Europa 2019!

SaaStr

The countdown is on!! We’re less than 71 days away. Are you coming to Europa 2019 ? Take a look at some of the all-star unicorn CEOs and founders, investors and accelerators joining us in Paris June 12-13th. The Unicorns ??. Top lessons learned from our best and worst marketing experiments with Lucidchart Co-Founder and CEO Karl Sun and Lucidchart COO and President Dave Grow.

Scale 169

More Trending

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Can you elaborate on the year 2, 3, N referral partner commission for enterprise B2B SaaS?

SaaStr

The biggest difference is the goals. If a partner program’s goal is to align 2 sales teams, then commissions really should only be paid on Year 1 deals closed together. If you want to truly partner — start here when you design partner deals and partner programs. If a platform’s goal is to monetize its partners, then an infinite commission plan “makes sense” in that it’s a tax to use their platform.

B2B 136
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How to Construct Meaningful Customer Journey Maps

Nimble - Sales

Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more you understand your customer’s journey the better you can address opportunities to improve key decisions based on business results such as product/service adoption, customer service, […].

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SaaStr Podcast #221: HBS Sr. Lecturer and Former Hubspot CRO Mark Roberge on His Step by Step Guide to Revenue Growth

SaaStr

Mark Roberge is a senior lecturer with Harvard Business School, former CRO of Hubspot and author of the bestseller “The Sales Acceleration Formula” Join him as he takes you through his step by step guide to revenue growth. This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed.

Revenue 109
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A product manager walks into a bar…

Intercom, Inc.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Is Another SaaSacre In The Offing?

Kellblog

I’m not a financial analyst and I don’t make stock recommendations [1], but as a participant and observer in the software investing ecosystem, I do keep an eye on macro market parameters and I read a fair bit of financial analyst research. Once in an while, I comment on what I’m seeing. In February 2016, I wrote two posts ( SaaS Stocks: How Much Punishment is in Store and The SaaSacre Part II: Time for the Rebound?

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5 Sales Operations Mistakes that Could Cost you Massive Pipeline

Sales Hacker

The operations arm of your sales organization plays a crucial role in the success of the business. Alternatively, if your operations are not set up in a way that enables the success of your sales team, you’ll end up detracting from the most important objective: closing and retaining revenue. Attend this webinar and learn five major sales operational mistakes that may be costing you pipeline and revenue.

Sales 63
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How to Measure SaaS Customer Success

Cobloom

The health of your SaaS business is directly tied to its ability to retain customers and create recurring revenue. This means championing measurable Customer Success right from Day One: for their benefit, and yours. Today I’m looking at how your SaaS business can measure Customer Success , to improve customer retention and promote sustainable growth.

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4/1: good habits onboard, infinity goes beyond, and unicorn magic

ProfitWell

Spring into April with us. Abby here, and you know what day it is: National Sourdough Bread Day. We might be as far as can be from San Francisco Bay over here in Boston, but that doesn’t mean we can’t appreciate the famous tangy, fluffy goodness. So let's get that bread and get to subscription. The Rundown In resources. Omnichannel Onboarding to Combat Customer Fade It’s easy to set out to pick up good habits, but it’s hard to stick with them.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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From Call-to-action to Call-to-attention

The Marketing & Growth Hacking Publication

Image Source: Stefan Cosma for Unsplash Every day, we call people’s attention. Some of them respond, while most of them ignore us. Direct marketing was characterized by immediate actions on the prospect’s side. Marketing nowadays is characterized by a constant effort to grab people’s attention. Thus, we’ve moved from “Call-to-action” to “Call-to-attention.

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Custom Software Development: The Pros and Cons You Can Receive

SaaS Metrics

Custom software pertains to applications and programs created with a specific organization in mind, unlike mass-produced software like the ones sold off-the-shelf. It can be developed to manage a variety of business assets such as content, inventory, customer data, and human resources. You can also use it simultaneously with existing software packages to improve functionality.

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Here is How Reddit Can Help You Grow Your Business

The Marketing & Growth Hacking Publication

When you think about social media marketing, you probably think about popular platforms such as Facebook, Instagram, and Twitter. However, due to their sheer popularity, these platforms are being invaded and exploited to the fullest by marketers. Cutting through the noise and reaching the right people often becomes a challenge. Which is why you should start exploring alternate social media platforms such as Reddit.

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Google Ads Advertising Blue Print - Walkthrough

Backlinkfy

Running ads online is key to increasing your site visibility. Google Ads is a pay-per-click advertising campaign platform, so you only pay when a potential customers click your ad and lands on your page. Even with a limited ad spend, you need to make sure your budget is not being wasted by targeting the right people who will click on your Ads. Launching a new Google Ads search campaign is a continues structuring process that needs fine-tuning to keep producing results and value to your efforts.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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The Art of Screaming Bomb in an Airport

The Marketing & Growth Hacking Publication

How to stand out in a crowded world Photo by Noah Näf on Unsplash As a content creator, the internet is great for a lot of things. It gives me instant access to all the people, all over the world. It connects me to anyone, from Kanye West to some kid with a blue jumped in India. It lowers the bar of entry almost anything, be it acting, writing or even trading.

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Join ChurnZero as a Business Development Representative

ChurnZero

Job Opening: Business Development Representative. Our fast-growing startup is looking for a skilled, self-motivated high energy sales professional that will help drive demand for the ChurnZero Customer Success Platform solution. You will work closely with the Account Executives to understand customer needs and articulate the unique value of proposed solution.

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How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

I caught up with Janice B. Gordon , a multi-award-winning Entrepreneur, Consultant, Educator, and Bestselling Author, to get her thoughts on the same. A Sage Top 100 Global Business Influencer, 2017 , Janice has over 30 years of business experience, having consulted for high-growth companies across the globe. Janice B. Gordon Here’s what Janice had to say about how businesses today can deliver superior customer experiences at scale: Hi Janice!

Scale 40
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PODCAST 51: Approach Sales with Gap Selling w/ Keenan

Sales Hacker

This week on the Sales Hacker podcast, we interview world famous sales expert, consultant, trainer, and thought leader Keenan. We walk through his humble beginnings at the Denver Chamber of Commerce and dive deep into the concept of “Gap Selling,” the book Keenan wrote, and unpack how to move from product-centric to problem-centric selling and, in doing so, transform your win rates and sales effectiveness.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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It’s Not About the Gear. It’s About the Story.

The Marketing & Growth Hacking Publication

Self-Talk and Storytelling Accountability Continue reading on Marketing And Growth Hacking ».

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All Salespeople Must Learn These 4 Marketing Tactics to Increase Sales in 2019

Sales Hacker

I have sold to Marketers for a long time. Somewhere along the way, I started thinking like one. *Gasp*. Don’t get it twisted: I live to drive revenue. So when I first realized I was thinking like a marketer, I was shocked and a little upset. Was I going soft? Losing my edge? It turns out that this shift in thinking was the single best thing that happened in my career.

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6 Content Marketing Tools To Take Your Game To The Next Level

The Marketing & Growth Hacking Publication

Credit to PEXELS Content marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use. Here are my personal favorites: 1. Ahrefs I use Ahrefs because it’s an all-in-one solution. Its keyword tool is very precise and gives you very relevant results, which you can export directly and put them into your lists, seemingly without havi

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How the Best Tech Companies Run Growth Experiments

OpenView Labs

A critical part of growth in product-led companies is their approach to experiments. It’s the experiments that often unlock the door to opportunities you wouldn’t have otherwise discovered. They help you to understand your users better and give you insights on how to create more value for them. We’ve gotten advice from Patreon, Pinterest, SurveyMonkey, Invision and more on how to make growth experiments a roaring success in your company.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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13 Expert Secrets For A Money Making Business Blog

The Marketing & Growth Hacking Publication

13 Secrets (not really) For Increasing Exposure And Conversions With An Expert Blog! Blogging is a great way to increase your brand’s exposure. It’s integral to successful content marketing. But almost 60% of marketers admit they’re not effective. So the tips you’ve been reading and implementing could be doing more harm than good. By offering consumers engaging, entertaining, and educational blog posts, you’re establishing yourself as an authority in their eyes.

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How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 3

Kraftblick

In previous stages, we looked at the world through the eyes of competitors to find their trump cards. If you haven’t read our previous posts, here they are: How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 1. How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 2. Now it’s time to look at the world through the eyes of customers since our main goal is to appear to them at the right moment.

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What Is The Copyright Directive And What Does It Mean For Marketers?

The Marketing & Growth Hacking Publication

A new copyright directive passed by the EU this month is expected to affect the internet on the same scale as GDPR. The Directive on Copyright in the Digital Single Market hopes to bring copyright legislation in line with the digital era, but many argue that it actually puts the internet as we know it at risk. Both controversial elements, Article 11 and Article 13 , are sure to impact digital marketing in some way or another.