Tue.Aug 11, 2020

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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

This is a guest blog post by Anita Toth, Chief Churn Crusher. . This is shocking. Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. The second quarter of 2020 was chaotic.

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How to Spy on Your Competitor’s SEO in 60 Seconds

Neil Patel

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

Mobile 145
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PODCAST 122: Tips for Building a Diverse Team of High-Quality Salespeople with Wesley Ulysse

Sales Hacker

This week on the Sales Hacker podcast, we speak with Wes Ulysse , Head of Sales, North America at Red Points, a SaaS company that’s leveraging AI and machine learning to protect brands’ online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. After four years, he didn’t like being stuck behind a desk, so he moved into SaaS.

Scale 118
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How to Choose The Right Digital Marketing Agency

Neil Patel

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.

Marketing 144
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Keeping it reel in your video content

Adhere Creative

Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates, and a better customer experience. At this point, I don’t have to make a case for why creating video content is necessary for anyone serious about making an impact in 2020.

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Lighting Goes Retro: From Planned Product Obsolescence to Sustainable Services

Zuora

Amy Konary, Chair of the Subscribed Institute, weighs in on the emergence of the Lighting-as-a-Service (LaaS) business model. The post Lighting Goes Retro: From Planned Product Obsolescence to Sustainable Services appeared first on Zuora.

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How to Use CRM Software to Manage Digital Events

Nimble - Sales

How do I use CRM for digital events? Can our existing CRM help leverage the data that we gain from organizing a free event? Can we increase our mailing list exponentially by attracting the best speakers to our annual online conference? If those questions are racing through your mind too, read on for some answers. […]. The post How to Use CRM Software to Manage Digital Events appeared first on Nimble Blog.

Software 130
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Everything you Need to Know About SaaS Sales Forecasting Methods

Chargebee

Are you using the right Sales Forecasting model for your scaling SaaS business? Here’s a complete breakdown of five types of sales forecasting models.

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Will Your Startup Pass The Landing Page Test?

The Marketing & Growth Hacking Publication

Let’s assume you want to want to choose a project management tool. You could search Google and visit some websites from the result pages. On landing on the homepages of the websites, you have to decide which option you will pick based on how they communicate their offerings. The project management tool you would pick will possibly be the one with the best landing page.

Startup 59
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Best Online Fax Services

The Daily Egg

With so many digital communication methods at our disposal, faxing might seem a bit outdated. But businesses and individuals alike still need to send and receive faxes. Don’t have a traditional fax machine? No problem. Online faxing services make it easy to transmit documents without any bulky equipment, paper, or ink. These services are incredibly […].

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Top 4 Business Analytics Techniques Companies Need to Adopt

Treehouse Technology Group

There are four important techniques in business analytics that correspond to the different stages of maturity in the analytics lifecycle. Let’s take a look at them below: 1. Most organizations start their analytics journey by asking ‘what has happened’. The business analytics technique that answers this question is called descriptive analytics as it provides a… The post Top 4 Business Analytics Techniques Companies Need to Adopt appeared first on Treehouse Tech Group.

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Why a free trial business model may not be the right strategy for you

Hull

This week, Hull CEO, Romain Dardour, joins the Wes Bush, host of the Product Led Podcast, for an engaging conversation about Hull's own experience launching a free trial business model. Romain discusses: Why Hull went with a free trial model versus freemium or other business model. What happened with the free trial. What he'd change going forward.

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Top 4 Business Analytics Techniques Companies Need to Adopt

Treehouse Technology Group

There are four important techniques in business analytics that correspond to the different stages of maturity in the analytics lifecycle. Let’s take a look at them below: 1. Most organizations start their analytics journey by asking ‘what has happened’. The business analytics technique that answers this question is called descriptive analytics as it provides a.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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A SaaS Renewal Strategy Starts On Day One

OPEXEngine

It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal. It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s start with retention basics.

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Discourse: BULLDOG Marketing Tactics?—?Global Brand Dominance and the Fundamental HandShake

The Marketing & Growth Hacking Publication

The birth of the beer can started at the end of Prohibition. However one of the oldest breweries, Pabst Blue Ribbon, is celebrating 175… Continue reading on Marketing And Growth Hacking ».

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SaasOps Stories With Joseph Fuller, Head of IT at Deputy

BetterCloud

Joseph Fuller is the global head of IT at Deputy , an all-in-one workforce management solution that simplifies employee scheduling, timesheets, tasking, and communication. A large portion of Deputy’s clients are retail and hospitality businesses—and many of them were impacted directly by the COVID-19 pandemic. Our Chief Customer Officer Rachel Orston sat down with Fuller to discuss the pandemic’s impact on Deputy’s customers and employees.

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How Small Business Owners Can Stay Connected to Customers During COVID-19

The Marketing & Growth Hacking Publication

In light of the pandemic, how can small business owners get creative with their content and messaging to feed their customers’ needs in an… Continue reading on Marketing And Growth Hacking »

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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good night, don't let your company growth bite

ProfitWell

I have my best ideas when I'm trying to fall asleep. I'll be lying in bed, after a long, hard day.and still, the wheels are turning. I don't want to lose the idea, so I get up and get back to work. Founders, CEOs, and my fellow go-getters—I know you can relate. But does the amount of sleep you get impact your company's growth? We'll let the data answer that one.

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Starting the Zero-Waste Knowledge Revolution with GrowthTalk

The Marketing & Growth Hacking Publication

Paving the way to personal branding and authentic content through one-on-one curated knowledge. Illustration by Icons8 Written in collaboration with Maxime Lagresle We live in a world where many of the things we need to thrive?—?to create, innovate, collaborate, and solve problems?—?aren’t only learned through academic education or training. Across many industries and especially in the tech space, everything has evolved in such a way that companies are now creating knowledge-based cultures, put

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Words matter: Removing exclusionary terminology from our codebase

Intercom, Inc.

In the past few months, the world has changed in many ways. The Black Lives Matter movement has sparked a much-needed dialogue about diversity and inclusion in the workplace. Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog.

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WhatsApp for Business: Everything You Need to Know

The Marketing & Growth Hacking Publication

The secret to making an impact with any marketing is to hit two simple criteria. Continue reading on Marketing And Growth Hacking ».

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Aug 11 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Chicago, IL, US Organization: Box In this role, You will be working with new and existing Mid-Market customers to ensure that they are supremely successful with and delighted by Box. You will be responsible for effective onboarding of customers, build high customer satisfaction. Work closely with your accounts actively to drive adoption, as well as act as the voice of your customers internally at Box.

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Ask Questions Like a Detective

The Marketing & Growth Hacking Publication

How a framework for asking questions can help you solve your most burning customer questions.

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The Comprehensive Guide to Subscription Revenue

FastSpring

The way we purchase products is changing—and so are our business models. More and more, customers are looking for ways to streamline their purchases and make transactions easier. When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products.

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Write Better Today: Steal These No-Nonsense Writing Tips from 30+ Industry Experts

The Marketing & Growth Hacking Publication

Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits. But beliefs change as we learn more. And practice finds better ways to improve skills. Writing is much the same. Not long ago, large sentences with heavy vocabulary were in vogue.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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3 Ridiculously Simple Tips For Twitter Marketing That Actually Work

The Marketing & Growth Hacking Publication

Success on social media is never overnight. That’s why you never read headlines like, “broke man made $2 million off of his new Twitter account in one day.” But you do gather exciting news such as Buffer’s Product Marketer, Alfred Lua , having secured his job via Twitter. So why is the first headline a title from la-la land, but Alfred’s job news a reality?

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How to WIN with LinkedIn Content Marketing?

The Marketing & Growth Hacking Publication

Photo by LinkedIn Sales Navigator on Unsplash Most people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. LinkedIn has more than 550 million users, and it’s ranked as the most trusted social network along with Facebook, Twitter, and YouTube. While it’s not the largest of all social media networks, it’s highly trusted.