The Daily Egg

FEBRUARY 18, 2019

Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing because the term can take on several different definitions, even within the UX community. The concept of user experience is also used throughout many industries, including software design, website design, […] The post What is User Experience (UX)?

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User Experience Software Marketing 266

Intercom, Inc.

FEBRUARY 18, 2019

Product design is about cost-benefit analysis. How useful is something versus how hard is it to do. Here’s how I think of it: The cost-benefit analysis of features. Every type of feature can be identified as belonging to one of four quadrants: low reward and low effort; low reward and high effort; high reward and low effort; and high reward and high effort. .

Management 145

Management 145

SaaStr

FEBRUARY 18, 2019

The best rule I’ve learned in SaaS is the “50% of your ARR on the balance sheet” rule. If you have > 50% of your ARR in cash, in the bank, that’s usually enough to make the key accretive investments you need to make in people, infrastructure and marketing, If you are at $10m ARR, you need at least $5m in the bank to comfortable hire the say 50+ folks you’ll need to hire the next year.

Banking 122

Banking Investment SaaS Marketing 122

Sujan Patel

FEBRUARY 18, 2019

Customer Lifetime Value, or CLV, is a key metric that represents how much cash the average customer spends during their relationship with a company – or in other words, how much they’re worth to a business. So why is Customer Lifetime Value so important? It’s important because few customers are worth the price of their […]. The post CLV Accuracy: Are You Overestimating or Underestimating This Key Metric?

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Metrics Customer Lifetime Value Pricing Business 75

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

FEBRUARY 18, 2019

They are growing faster. Much, much faster. And much faster not just at $100m in ARR, but at $1b in ARR: That’s a wrap for Q4 2018 earnings! 77% y/y growth in Q4 revenue, $1B+ revenue guide for 2019, with a best in class growth rate at scale. And huge welcome Khozema and Sameer! Onward! pic.twitter.com/6fZcjFl1BF. — Jeff Lawson (@jeffiel) February 13, 2019.

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SaaS Cloud Revenue Scaling 100

Sales Hacker

FEBRUARY 18, 2019

This week on the Sales Hacker podcast , we talk to Brian Birkett , the SVP of sales at LeanData. Brian is a long time sales executive and sales leader. He’s responsible for leading global revenue at LeanData. He brings a diverse background in sales management experience spanning from startups to large public companies in both field and inside sales.

Scale 71

Scale Sales Hiring Sales Underperforming Technical Team 71

Zuora

FEBRUARY 18, 2019

In June 2018, Zuora’s CEO and Founder Tien Tzuo released his book, “SUBSCRIBED: Why the Subscription Model Will be Your […]. The post The Subscription Economy is Alive in Korea appeared first on Zuora.

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Subscription Payment Features 68

Chart Mogul

FEBRUARY 18, 2019

Rahulan Sivalingam shares how the team at Frontify uses ChartMogul to inform decision-making and to drive action. Our favorite part of this story? They've been using ChartMogul to help propel 3+ years of growth -- from fewer than 10 employees to over 80 across 3 countries. Frontify is an all-in-one brand management platform, enriching brands with consistency and clarity.

Scale 60

Scale Finance Startup Branding 60

Kellblog

FEBRUARY 18, 2019

I had the pleasure of working with Elay Cohen during my circa year at Salesforce.com and I reviewed SalesHood , his first book, over four years ago. We were early and happy customers of the SalesHood application at Host Analytics. I’m basically a big fan of Elay’s and what he does. With the average enterprise SaaS startup spending somewhere between 40% to 80%+ of revenue on sales, doesn’t it make sense to carve off some portion of that money into a Sales Enablement team, to

Software Review 51

Software Review Scale Sales Hiring Sales Enablement 51

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Revenue

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

How To Make Your Content Shareable?—?8 Key Characteristics Photo by John Schnobrich on Unsplash If content creation resembled cooking, you’d be reading the following recipe for shareable content: 3 tablespoons of value + 4 tablespoons of visuals + 3 teaspoons of fiber and a sprinkle of emotions. Fiber being ingredients such as bullet points that make content easy to digest.

Entertainment 45

Entertainment Social Media Growth Hacking Engagement 45

Backlinkfy

FEBRUARY 18, 2019

Over time, the technological pipeline has made some content marketers remain in chaos. With AI as the fast-evolving approach, the SEO pillars are however expected to become vital for future trades. The developing systems are expected to make work easier and reliable. So far, SEO has been taking considerable attention by marketers as it has become one of the primary tools for boosting sales.

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Artificial Intelligence Outsourcing Services AI Search Outsourced Development 45

ProfitWell

FEBRUARY 18, 2019

Happy Monday subscription fam. Abby here with your Presidents’ Day edition of Subscription60. And we are feeling ready to mix things up. So this week, all subscribers - both new and our loyal existing - are on tap for the opportunity to be featured in the show. We want to hear it from you: the news you need to spread and the products you're behind that will change the business as we know it.

Technical Review 45

Technical Review Subscription Payment Features Banking 45

Cobloom

FEBRUARY 18, 2019

One of the most common value metrics we see in SaaS is the ‘per user’ pricing model. While it is easy to understand and simple to measure, it’s rarely the most appropriate pricing model for your customers.

Pricing 43

Pricing Revenue SaaS Metrics 43

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

Development

Hull

FEBRUARY 18, 2019

For teams embracing sales enablement tools like Outreach, we see their sales reps become highly dependent on the quality and availability of data. Sales reps crave context on their leads & prospects (WHO to talk to. WHAT to say. WHEN to reach out.) and they want that data in their single source of truth - their sales engagement tool. But all the context they need is trapped in data, scattered and siloed across all your tools, tracking & databases like your: Backend database & data wa

Scale 40

Scale Payment Methods Payment Services Payments 40

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Photo by Pineapple Supply Co. on Unsplash With answers to these questions, building your brand will be way easier. In these days, every one of us should have a personal brand of our own. Hands down. It doesn’t matter what profession we’re in, in what industry or even our location. But, creating one is not an easy task. It’s not impossible (or improbable) either.

Branding 40

Branding Growth Hacking Social Media Blockchain 40

SaaStock

FEBRUARY 18, 2019

SaaStock is built on compelling stories and the SaaStock19 Call for Content is now open. We want to ensure that each and every member of our SaaS community has the chance to share their story on the SaaStock stage. This is your chance to join our tribe by submitting your speaker proposal. It’s your opportunity to join your peers and industry thought leaders to help shape the future of the SaaS community.

SaaS 40

SaaS Company Culture Innovation Branding 40

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Linkedin recently announced that they are launching a live video streaming service in the US, with other countries being added shortly. According to Linkedin, video is the fastest growing content format on its platform and ´the one most likely to get people talking´. It is therefore a natural expansion of its offering to its 600 million global users.

Engagement 40

Engagement Growth Hacking Entertainment Travel 40

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Revenue

Intercom, Inc.

FEBRUARY 18, 2019

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. The entire model is dependent on product engagement. In short, creating a method for scoring engagement is essential for every SaaS business.

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Engagement Metrics Business SaaS 178

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

[link] A recent survey by Orbit Media found that bloggers who invest more time in writing their blogs?—?and also write longer articles– generally have a higher number of readers and interactions. The best SEO results are booked with blogs that are approximately 2,000 words long. However, how do you keep a long read interesting? How do you make sure that your readers don’t just scroll through, or tap out when they are halfway through your article?

Engagement 40

Engagement Growth Hacking Mobile Investment 40

Sales Hacker

FEBRUARY 18, 2019

Warning: This is not your average sales contest. We’re not going to talk about making the most cold calls, setting the most meetings, or closing the most deals. The most creative sales contests focus on increasing other, less run-of-the-mill outcomes. That’s what makes them creative! In this case, we are going to talk about a sales contest that builds stronger relationships and accelerates deals.

Sales 69

Sales Construction Strategy Churn 69

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

The duopoly of DSPs and ad networks explained The landscape of digital advertising is always undergoing continuous changes. New technologies, companies, and solutions pop up every month and they all have their mission focused toward the online world. This also refers to media buying platforms. On the one hand, there are plenty of them?—?and media buyers can easily find the traffic for even the most whimsical offers.

Payments 40

Payments Payment Methods Underperforming Technical Team Advertising 40

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Payments

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

As a marketer, one of the goals is to create ways to establish accurate Attribution. Photo by Thiago Barletta on Unsplash In marketing , attribution is the identification of a set of user actions (“events” or “touchpoints”) that contribute in some manner to a desired outcome, and then the assignment of a value to each of these events. Source During my conversations with marketers (especially those spending a lot of money!

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Growth Hacking Marketing Metrics Engagement 40

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Let's be genuine again. Photo by rawpixel.com from Pexels “TIPS TO GET 1 MILLION VIEWS: #6 WILL BLOW YOU AWAY” So, I’ve never actually read a headline like that but it's not too far from some that I, unfortunately, have the pleasure of scrolling by, no matter what platform I’m on. I would put a lot of money on the guess that exit rates have increased widely in the past 10 years online and I don’t think I’d attribute it to the commonly said fact that we now all have lower attention spans

Growth Hacking 40

Growth Hacking AWS Engagement Marketing 40

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Do it. Because people want it! Before starting to write this, I have a problem with personalized my Google News. The news that displays not the way I wanted it. So, I try to personalize it by my self, and unfortunately, I still cannot do it. After that, I decide to delete it right away, bye bye google news… (Although I already used it for a long time).

Marketing 40

Marketing Business Growth Hacking Branding 40