Tom Tunguz
FEBRUARY 12, 2019
In Defense of Troublemakers. I love the title. Who doesn’t want to be a troublemaker? Charlan Nemeth is a professor at Berkeley of Psychology. She’s studied the role of dissent in group decision-making and written this book on the topic. It’s a critical part of a functioning team. Here’s what I learned from the book: The minority, dissenting opinion in an argument is essential to ensure we make the best decisions.
Intercom, Inc.
FEBRUARY 12, 2019
Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I see it, closing a deal is just the first step. It’s what comes after – onboarding, upselling and cross-selling, renewal – that determines your customers’ ability to grow with your product and, consequently, the fate of your own growth.
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SaaStr
FEBRUARY 12, 2019
By Dialpad CEO, Craig Walker, Dialpad Founder, and CEO. An acquisition can make or break your startup. At worst, a disastrous deal leads to wasted wasted time and money, a startup’s two most precious resources. On the flip side, a strategic transaction can give a speed to market advantage over rivals or potentially let you run away with a new market.
SaaStock
FEBRUARY 12, 2019
We are super excited to announce that SaaStock East Coast 2019 taking place in New York on June 4-6, is now open for registration. Grab a super early bird ticket before midnight February 13th. Building on last year’s event we held in the city that doesn’t sleep, as well as the success of three flagship conferences in Dublin that have brought together thousands of SaaS founders, execs and investors, we’re taking this SaaS show global, touching down on a total of 5 continents in 2019.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
FEBRUARY 12, 2019
Required is a strong word … but the answer is Yes. Everyone can benefit from leadership training. Especially, the folks so senior that traditional training doesn’t cover them. Who trains the trainer? We just got back from the SaaStr Fund founder retreat and while I was a bit reluctant to do it, we did leadership training. This year it was focused around messaging and presenting your company.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 12, 2019
Probably not for a little while. We tried this in the beginning, but there just was too much “sales” friction for an individual vs. a team. We want to get there, though. The current product is 100% focused on group learnings. We’d need to evolve it into a different product. But we do want to do that, too. View original question on quora. The post Will individual employees ever be able to sign up for SaaStr Pro for personal Learning & Development?
Neil Patel
FEBRUARY 12, 2019
I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.
Divestopedia
FEBRUARY 12, 2019
Transferring ownership of a business is difficult. Transferring it to a family member makes it even more complicated. Here are eight things to know about transferring your business to your kids.
IT World
FEBRUARY 12, 2019
Two of IBM’s Watson-branded collection of machine-intelligence services will be available to run as standalone applications in the public or private cloud of your choice. IBM is delivering these local Watson services atop IBM Cloud Private for Data , a combined analytics and data governance platform that can be deployed on Kubernetes. Ruchir Puri, CTO and chief architect for IBM Watson, said this was driven by customer demand for machine learning solutions that could be run where customer data
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Nimble - Sales
FEBRUARY 12, 2019
Previously, we introduced you to Nimble as “The Simple CRM for Office 365” to help unify your disparate contacts, emails, and calendar activities into a team relationship manager with simple sales and marketing. For individuals and teams of 2 to 25, Nimble is a perfect way to get started with contact management and social […]. The post How to be Nimble in Microsoft Dynamics CRM appeared first on Nimble Blog.
IT World
FEBRUARY 12, 2019
Two of IBM’s Watson-branded collection of machine-intelligence services will be available to run as standalone applications in the public or private cloud of your choice. IBM is delivering these local Watson services atop IBM Cloud Private for Data , a combined analytics and data governance platform that can be deployed on Kubernetes. Ruchir Puri, CTO and chief architect for IBM Watson, said this was driven by customer demand for machine learning solutions that could be run where customer data
OpenView Labs
FEBRUARY 12, 2019
The knee jerk reaction to an increase in costs is often a price increase. Some years ago, I was sitting in the office of the VP of Pricing at a major manufacturing company. It was during a period of rising commodity costs and their input costs (metals, rare metals, energy) were climbing quickly. He was called out of our meeting by the CEO to explain to the board how he was going to protect margins by increasing prices.
BetterCloud
FEBRUARY 12, 2019
Welcome back for another Product Tip Tuesday. This week we’re back with everyone’s favorite: a money saving tip. Do you have a user who has a Salesforce account but hasn’t logged in since 2015? Or an ex-employee whose Dropbox license was suspended, but never deleted? With BetterCloud, you can continually free up additional funds by proactively uncovering underutilized and suspended SaaS licenses.
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ProfitWell
FEBRUARY 12, 2019
What is up my subscription fam? We’re back in action from the West Coast, feeling the fire from a jam packed SaaStr and all the cool people we got face time with, glad to be kicking it again in the studio to break it on down for you. Let’s get started with another minute of subscription. Get down to business at Subscription60.com. Ready for the rundown?
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
How to choose your first brand agency. Advice for when you are starting out, you’ve got some budget and you need to start building relationships with brand agencies and designers. Intro How to choose your first brand agency is a huge decision for any founder or head of marketing. In this blog I have summarised my experiences and the lessons I’ve learnt along the way to help you make the right decisions for your business.
Net-Results
FEBRUARY 12, 2019
Let me start off by being upfront about my very biased opinion: I work for and work with Net-Results Marketing Automation. That being said, before I was Director here, I spent 6 years in the marketing automation industry as a consultant. Let me share some of my insights on Net-Results vs some of the other tools […]. The post If you use a marketing automation platform, which one is it and what is good or bad about it?
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
No matter how much time you spend poring over sales numbers , they won’t tell you which customers really love you. Sure, repeat buyers might be head over heels for your products, but are they really devoted to your brand, or will they quickly jump ship for a competitor’s offer? Half of consumers are willing to switch brands if their needs aren’t anticipated, according to Salesforce.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
Image courtesy: Pixabay It’s okay when your brand is small to have a very focused marketing persona, but as it grows, you need to evolve to appeal to the full range of customers you want to attract. A shallow message produces poor results and can have other negative side effects?—?for example: It can be offensive. A lack of diversity or addressing a group in the wrong way can potentially offend your potential customers and even current ones You can miss potential customers.
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here. Your Idea Doesn’t Matter?—?Impact Does All the marketing in the world can’t change the fact that something sucks. You might be able to sell it… But at the end of it all, you won’t trick a single person into feeling like they got value when they didn’t.
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
Social Media Marketing for E-commerce According to BBC, an average person spends almost two hours every day on social media. Social networking sites now have an unprecedented level of traffic. Unfortunately, many businesses have not fully tapped the potential of these networks, this includes e-commerce businesses too. Most businesses aren’t fully aware of how to effectively use social networks to bring in customers and prospects.
The Marketing & Growth Hacking Publication
FEBRUARY 12, 2019
By Alok Shah Whether you work for a large Fortune 500 company or a small local one, you are probably well aware of the power images and videos hold on your website and in all customer and prospect interactions. Stats don’t lie. Including video on landing pages has proven to increase conversion rates by 80 percent , while 67 percent of consumers say product images play a very important role in their purchasing decisions on eCommerce sites.
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