Wed.Mar 25, 2020

Try Micromilestones to Push Through Slower Growth

SaaStr

When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in business. It wasn’t because I couldn’t build a model — the model was sound. The mistake was a combination of not knowing enough about SaaS back then, and also having incredible confidence in the team’s past track record. I thought we had the best of the best and we’d hit the number for sure.

The 15 Second Rule: 3 Reasons Why Users Leave a Website

The Daily Egg

How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg. Design

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Do Investors Prefer 12-Month Convertible Notes Over 24-Month Notes?

SaaStr

Q: Do Investors Prefer 12-Month Convertible Notes Over 24-Month Notes? It depends on if the investment is material to the investor, and how big an “outcome” they are looking for.

Data Lake Engines - The Essential Layer of the Next Generation Data Architecture

Tom Tunguz

In 2015, we partnered with two young founders to build Dremio. Tomer Shiran and Jacques Nadeau had just left MapR, and they came to work from our offices in Menlo Park. We shared a vision for a new way of working with data.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report

InsightSquared

The customers have spoken! We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. In addition, we were honored as a Leader in Business Intelligence and Top Performer in AI Sales Assistant. G2 Crowd provides competitive analysis based on the voice of the customer. This enables solution-seekers to compare options with real user feedback. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space.

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PODCAST 102: How to Build and Scale Marketing Organizations with Elissa Fink

Sales Hacker

The post PODCAST 102: How to Build and Scale Marketing Organizations with Elissa Fink appeared first on Sales Hacker. Manage & Lead Marquee Outreach Partner Podcast

10 Critical Brand Marketing KPIs You Should Be Measuring in 2020

OpenView Labs

When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that you can not only create but even predict how some of your brand marketing campaigns are going to go.

The a16z Podcast: The Delivery-Optimized Future of Food

Andreessen Horowitz

The spike in online ordering and food delivery—a trend that’s particularly relevant now—is evidence of how tech is fundamentally changing how and what we eat. Is this the end of the traditional restaurant experience as we know it? In this … The post The a16z Podcast: The Delivery-Optimized Future of Food appeared first on Andreessen Horowitz. marketplaces Uncategorized food x tech

How to Manage a Remote Team (4 Fears You MUST Overcome)

Sales Hacker

With teams suddenly going remote in response to COVID-19, sales leaders are now managing sales teams that are 100% remote. While many sales leaders express concern about not having the right systems in place to run a remote team, what they’re really worried about is: Will my team perform in this new environment? Will they respond quickly to shifting priorities? And how can I keep them motivated? At Pathlight, many of our customers already manage remote teams throughout the world.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

Tips for using Intercom to help with your Covid-19 response

Inside Intercom

It’s a challenging time right now, and you might be seeing more customer conversations as a result. We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing.

How to Develop the Perfect Story for Your Video

Adhere Creative

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee. In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead.

Why All Utility Companies NEED SMS Payments

Agile Payments

Today’s consumer expects service easily and instantly, with practically 80% of consumers expecting national brand service leves from their local service provider counterparts. Pay by Text solutions, or Short messaging service (SMS) solutions, are a great way for your Utility Company to offer a simple, effective customer service option. sms payments

10 Things We Learned From Season 8 of the BUILD Podcast

OpenView Labs

Well, folks, that’s a wrap on season eight of BUILD , our podcast about building products, teams and companies. Executives from thought-leading companies joined us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more. Before we say goodbye, we wanted to leave you with a bonus episode that recaps 10 of our favorite moments from this season. Enjoy! And stay tuned for season nine. ? ? ?.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Understanding IVR For Utility Companies

Agile Payments

Despite the convenience of online payments, 62% of utility customers claim to prefer making a payment without logging into a system. Likewise, more than ¾ of general consumers have claimed to make at least one payment per month via the phone.

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Customer retention: the foundation of acquisition and growth

ProfitWell

Acquisition is the weakest growth lever. How do we know this? We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. When you break down the data, it makes sense. Retention capitalizes off of customers you already have. Therefore, you make money without having to spend money to acquire that customer base.

How to Grow Your TikTok This Year

SaaS Metrics

By now, you’ve probably got a pretty good idea about what TikTok is. Basically, it’s the new Vine that was once called Musically, and it hasn’t taken long to take over and dominate the social media industry. While it may not be as popular as Instagram or Facebook yet, it’s well on its way, which means that it’s definitely one to watch – and be on. If you’ve just signed up for a TikTok account and you’re wondering how to go about growing it, read on.

IT Community Discussion Recap: IT Leaders Share How They’re Successfully Enabling Remote Workforces

BetterCloud

Sometimes, it takes a community. As fully remote workforces become the new normal, IT is facing new unexpected challenges. How do you empower end users to be productive (and secure)? How do you keep everybody updated? And logistically, how do you provide physical laptop inventory to remote workers? We recently pulled the IT community together to discuss all of this—and more. Our live chat, moderated by BetterCloud CEO David Politis, featured the following panel of IT leaders: Travis Whiteaker.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

723 SaaS growth freaks

ProfitWell

Today, we dive into the video conferencing software world —one of the few products really thriving during a time of isolation. Toilet paper, you’ve had your time in the limelight.). We also look at the value of B2B SaaS "influencing." Plus, a bit on bootstrapping. Listen wherever you get podcasts: Your top subscription news. So you want to be an influencer? Influencer marketing isn't just for socialites on Instagram anymore.

Subscription businesses are seeing more churn right now. We want to help.

BrightBack

As this current crisis evolves, one thing is clear: we’re all in this together. Across the subscription industry, sales forecasts are rapidly changing, companies are adapting to working remotely and teams are hatching new ways to keep businesses afloat. There’s a silver lining here.

How to Run a Successful Email Marketing Campaign in 2020

Nimble - Sales

Email as a marketing and promotional channel is admittedly one of, if not the oldest marketing channel, and has actually been around since the 1960s in a very limited form. So, with all the newer channels and technologies from social media, visual-oriented promotions, and mobile-focused marketing, it’s no secret that many marketers and so-called experts […]. The post How to Run a Successful Email Marketing Campaign in 2020 appeared first on Nimble Blog. Marketing