Mon.Aug 30, 2021

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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.

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5 Interesting Learnings from Freshworks at $400,000,000 in ARR

SaaStr

Freshworks has filed to go public, one of a next wave of U.S.-Indian SaaS hybrid super success stories. Headquartered in the U.S., but with 3,800 of 4,300 employees in India, and customers spread across the globe — Freshworks is a great example of the future of SaaS. Started 10 years ago as “Freshdesk” and a low-end / SMB helpdesk to rival Zendesk, Freshworks has since expanded its product footprint across IT management (Freshservice) and CRM (Freshsales) to a stunnning 49% gr

Scale 358
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The Complete Guide to Crypto Business Ideas

The Daily Egg

There are endless opportunities to make money in the crypto world. This in-depth guide will provide you with tips and strategies for. The post The Complete Guide to Crypto Business Ideas appeared first on The Daily Egg.

Business 298
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Using Video in the Sales Process

Predictable Revenue

Nick Capozzi teaches us how to un-tap endless opportunities using video in your sales process, he has used video to sell and market for over 25 years with well-known companies like Disney and Royal Caribbean. The post Using Video in the Sales Process appeared first on Predictable Revenue.

Sales 289
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Complete Guide to Certificate of Good Standing

The Daily Egg

Is your business in good standing with your state? You can’t answer this question truthfully without a certificate of good standing. This. The post The Complete Guide to Certificate of Good Standing appeared first on The Daily Egg.

Business 285

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Alternative Marketing Strategies for SaaS Businesses

Baremetrics

The phone rings. It’s the sales rep from that new gym you’ve been checking out. Do you pick up? Or do you dismiss the call after a few rings? If you chose not to answer the phone, you’d be in the majority. And that holds true even if you had every intention of signing up for the membership. It all comes down to the simple fact that most people do not like talking to sales representatives.

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How to Be True to Yourself as the Only In the Room with Amyra Rand

Sales Hacker

Amyra looked up to a female VP of sales early in her career. She appreciated the way she looked at things, the way her brain worked, and how she always knew the right questions to ask. In a room full of men, she was 100% herself. She wasn’t afraid to laugh or be feminine. One day she told another colleague, “I really appreciate the way she interacts in a room.”.

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What Is Owner’s Equity in SaaS?

Baremetrics

Few business owners are as passionate about what they do as those of SaaS companies. Baremetrics has supported hundreds of SMEs with comprehensive analytics as they develop, build and maintain their business over time. In fact, many of these owners remain in the industry for years, while others sell their businesses for a healthy profit. In both cases, these businesses need to understand the owner’s equity to make strategic decisions about the company’s future.

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5 Signs It’s Time to Improve the Quality of Your Sales Data

Sales Hacker

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. The pandemic turned markets and sales expectations upside down, leaving only 27% of CEOs feeling confident they’ll see revenue growth in the next 12 months. Business buyers are operating on tight budgets, and 36% of consumers intend to cut their spending this year, compared to 19% who gave the same answer at the beginning of 2020.

Scale 89
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Is Chargebee?

Baremetrics

Chargebee is a subscription billing and payment software system ideal for SaaS and subscription-based companies. It is a complete cloud-based billing system that is both innovative and simple to use. Chargebee assists companies that offer subscription services in automating their billing procedures by enabling you to modify pricing, provide coupons, and conduct campaigns—all without the assistance of a developer.

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8 Tips To Improve Your Project Management Process

Trujay

Most business owners dread the idea of project management. They connect this to more work and more expenses, failing to realize how important the process is for its growth. Project management doesn’t have to take up a lot of your time. It’s about working smarter, not about working more. Proper project management includes everything […].

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Smart Ways to Schedule Resources More Precisely with a Resource Scheduling Software

SaaS Metrics

If you want to manage your projects, resources, and time efficiently, then smart resource scheduling is the key. But when you schedule organizational resources, you need to juggle a lot of things. For example, forecasting the resource requirements, tackling employee requests, and ensuring capacity and shift coverage. Resource scheduling also includes managing.

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Office 365: A guide to the updates

IT World

Office 365 and Microsoft 365 subscribers always have the latest version of Microsoft Office — currently Office 2019. They also get more frequent software updates than those who have purchased Office 2019 without a subscription, which means subscribers have access to the latest features, security patches and bug fixes. But it can be hard to keep track of the changes in each update and know when they’re available.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Everything You Need to Know About ARR

Baremetrics

The advent of cloud-based SaaS offerings has revolutionized the way of doing business. Gone are the days where software used to be purchased based on a one-time license or developed in-house. Now companies want to focus on their core problems and not be distracted by developing applications for auxiliary functions. SaaS offerings facilitate this flexibility.

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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

User Pilot

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. If you're looking for answers to the above questions, you're in the right place.

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The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

Neil Patel

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless. Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are “very important” or “essential” to their marketing strategy.

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Launch Messages: How To Announce What’s New In Your Product Using In-app Notifications And Email [+26 examples ]

User Pilot

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? The short answer is: Both! The best way to announce a product launch and contribute to a successful onboarding experience is to communicate in a contextual way , with the right message, at the right time, and on the right platform.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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The Ultimate Guide to SEO for E-commerce Websites

Neil Patel

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.