Cobloom
MAY 4, 2021
The best lead generation methods vary significantly industry-to-industry, and product-to-product. Fortunately there are a number of common lead generation tactics that have proven effective parts of saas marketing strategies time-and-time again. In this post I break down 6 lead generation strategies I believe every SaaS company should be leveraging, and explain why they work.
SaaStr
MAY 4, 2021
Five9 is a $12B SaaS company many of you haven’t heard of, but it’s an interesting beneficiary of Covid in many ways. While we all saw Zoom and Shopify explode during Covid, Cloud call centers boomed just as much. Overnight, 1000s of call center agents needed to work from home. And in many cases, pre-Covid, they’d been working on decades-old server-based phone systems.
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The Daily Egg
MAY 4, 2021
If you’re an avid WordPress user, you know the importance of keeping your website as SEO-friendly, clean, and professional as possible. This might mean you’re looking to learn how to disable your WordPress comments. Though once upon a time comments were a good SEO indicator of valuable content for Google to rank your site higher, […]. The post 9 Easy Steps to Disable Comments in WordPress appeared first on The Daily Egg.
SaaStr
MAY 4, 2021
Being an amateur is OK, even endearing — if it’s authentic. And up to a point. But here are some things that founders do that perhaps suggest you aren’t yet ready to raise venture capital. The good news is, it’s really easy to course-correct and just not do these things: You bring “weird” people to the pitch meetings. Do not bring “advisors” or anyone that isn’t a key employee to a VC meeting.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Neil Patel
MAY 4, 2021
Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field. The reason you need a niche is to start out as a micro influencer in your particular niche.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Nimble - Sales
MAY 4, 2021
We’ve all heard the old adage: “your network is your net worth.” The way we grow our networks is by not only connecting with people but also by following through with all of our follow-ups to gain our contact’s trust. We meet people on a regular basis and it is oftentimes difficult to keep track […]. The post What is a Personal CRM and Why Do You Need One?
Baremetrics
MAY 4, 2021
In a world so focused on precision, unreliable data can break a business—but no model is completely infallible. Foolproof or not, cash projection processes are a must. In our recent article, The SaaS Financial Model You’ll Actually Use , we introduced you to cash flow forecasting for various scenarios. In this guide, we help you understand the importance of cash projection model best practices.
Andreessen Horowitz
MAY 4, 2021
Neuroscientists have long been trying to determine what happens in the brain during sleep, but to date, they have overlooked a key player: astrocytes. These star-shaped cells … The post Journal Club: Sleeping Under the Star-Shaped Cells appeared first on Andreessen Horowitz.
Baremetrics
MAY 4, 2021
A financial model template is a helpful way to see into the future. By using a well-developed one, you can develop multiple scenarios, including best and worst-case projections, so your financial plan will allow for whatever the financial year brings. In The SaaS Financial Model You’ll Actually Use , you learn about the many features of our model. The blog article explains different scenarios, forecasting models, and operating models.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Neil Patel
MAY 4, 2021
Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. However, it doesn’t have to end there. An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!
Baremetrics
MAY 4, 2021
Financial forecasting models are used to predict financial outcomes within a specified area of your business, like recurring revenue or payroll. These models then feed into the overall financial model for your SaaS business. Adopting this approach provides you with invaluable insights into your subscription-based business, helping you calculate costs, improve budgeting, and allocate resources.
Andreessen Horowitz
MAY 4, 2021
While we’ve long known that access to mental healthcare pales in comparison to physical healthcare coverage, the COVID-19 pandemic has further highlighted this gap. Despite the increase in prevalence of mental health needs , access to mental health coverage has … The post Investing in Headway appeared first on Andreessen Horowitz.
Neil Patel
MAY 4, 2021
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business development.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
MAY 4, 2021
Is multi-threading a little too “multi” for you and your team? Multi-threading can be difficult enough for your best reps — scaling it to the entire sales org is downright daunting, to say the least. In this session, Katie Ray will challenge Jamal Reimer and Andrew Mewborn to get past the 101 level of multi-threading and dig deep into how to build it into your teams’ processes.
Chargify
MAY 4, 2021
Chargify Business Intelligence is the first ever self-service analytics suite powerful enough to support your entire organization, yet simple enough for anyone to use—no data science degree required. The post Introducing Chargify Business Intelligence appeared first on Chargify.
Sales Hacker
MAY 4, 2021
On this episode of the Sales Hacker podcast, we talk to Tiffany Heimpel of LinkedIn on how to have a fulfilling career and life. powered by Sounder. If you missed episode 158, check it out here: The Power of Focus and Specialization with Matt Melymuka. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps.
SaaS Metrics
MAY 4, 2021
Introduction These days, social media platforms give us a variety of ways to express ourselves through videos. Videos can serve different purposes, to inform, advertise, and entertain. When creating a video to promote your brand, the special effects, audio, and visuals present in the video can help to enhance the connection between. Read more. The post Tips To Improve Branding Through Videos first appeared on SaaS Metrics.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
InsightOutData
MAY 4, 2021
In this data-driven world, building a team of data analysts can be a challenge. Implementing data visualization and analytics dashboards can be the beginning of the data transformation journey.
BetterCloud
MAY 4, 2021
Compliance requires a successful audit that proves an enterprise complies with its security policy. In this mission, many enterprises use two important technologies: identity governance and administration (IGA) and SaaS management platforms (SMPs). So here, we discuss achieving compliance with IGA and SMP tools and how they help with compliance and audits.
OPEXEngine
MAY 4, 2021
Corporate finance experience is declining, while investment banking is rising, as a path to the CFO seat, CFO Dive data shows. Public accounting remains the gold standard. The most sure-fire way for aspiring CFOs to attract the notice of CEOs and boards is to bring a strategic mindset, communicate well and showcase a background in operational finance, recruiters say.
Sales Hacker
MAY 4, 2021
Join two seasoned Operations leaders – Camela Thompson and Rob Dandorph – to talk about how to build RevOps team from the ground up. The post How to Build a Rev Ops Team & Fix the “Ops as an Afterthought” Mentality appeared first on Sales Hacker.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
SmartKarrot
MAY 4, 2021
For more scalable customer success, you need to incorporate some high-touch practices. High touch CSM is one that involves human capital more. There is more face-to-face interaction, on-the-go decision making, and high-level strategy with equal focus on process. High-touch customer success is where CSMs know their customers well. Customer success automation is quite normal to ensure high-touch customer success happens.
OpenView Labs
MAY 4, 2021
You’re probably not aware of it, but the price of your product includes a risk discount. Let’s use an example that’s based on a real case: You’re the CEO of a document-processing app that was able to demonstrate $290 of economic value per document, but you found that the market was only willing to pay $8 per document. Yikes. What happened? Buyers weren’t sure that the risk reduction was real, so they discounted most of it away.
SmartKarrot
MAY 4, 2021
Role: Director of Customer Success Location: Remote, United States Organization: Cypress.io As a Director of Customer Success, you will design customer experiences and journeys that create successful practitioners and advocates of Cypress products. Mentor and inspire a team of high-performing Customer Success Managers, Customer Success Engineers, and Technical Account Managers.
Neil Patel
MAY 4, 2021
If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth merging your Twitter accounts instead.
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Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.
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