Fri.Aug 09, 2019

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The Four-step Pricing Process for Fast-growing SaaS Companies

OpenView Labs

I have spent much of my career in product marketing roles at fast-growing companies. At Glassdoor and Lever, we doubled in size each year; and Reflektive —where I am now Head of Marketing—was recently recognized by Deloitte as the 13th fastest-growing technology company in North America. Over the last five years, I’ve had a lot of experience tackling pricing challenges at companies that were rapidly pole vaulting their way through growth stages.

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Good CEO Habits: Proactively Update Your Board at the End of Every Quarter

Kellblog

I am surprised by how many startup CEOs leave the board hanging at the end of the quarter. As a CEO my rule of thumb was that if a board member ever asked me about the quarter then I’d failed in being sufficiently proactive in communications. In tight quarters I’d send a revised forecast about a week before the end of the quarter — hoping to pre-empt a lot of “how’s it going” pings.

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5 Common Mistakes Customer Success Managers Make When Managing Their Day

ChurnZero

5 Common Mistakes Customer Success Managers Make When Managing Their Day (And How You Can Avoid Them). Think you could be getting more done? Don’t we all, but the saving time is money is especially true when you are in charge of managing your customer’s success, which ultimately drives renewal revenue. . Productivity and time management skills don’t come natural to everyone and that’s okay.

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SaaStr Podcasts for the Week with Kustomer, Google Cloud, and Zenoss — August 8, 2019

SaaStr

Ep 255: Vikas Bhambri is SVP Sales and Customer Experience @ Kustomer, the startup providing Real-time, actionable views of customers with continuous omnichannel conversations and intelligence that automates repetitive, manual tasks. To date they have raised over $113m in financing from some of the best in the business including Tiger Global, Battery Ventures, Boldstart, Canaan, Cisco, and Redpoint, just to name a few.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Video: Growth, Sales, and a New Era of B2B

Andreessen Horowitz

Traditionally, consumer companies have had viral growth and network effects, while enterprise companies have been built brick by brick and sale by sale.

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#ZEOLife: What It’s Really Like to Be a Zuora Intern

Zuora

Get the inside scoop on what it's really like to be a Zuora intern, from lessons learned to ZEO culture and more! The post #ZEOLife: What It’s Really Like to Be a Zuora Intern appeared first on Zuora.

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How to Become a 1-to-1 Video Prospecting Pro

Sales Hacker

If you aren’t building sequences to provide your reps some structure in their outreach, you’re missing out. Sequences are workflows that use a series of touchpoints to connect with prospects. The combinations of steps—calls, emails, social actions, direct mail, and videos—are practically endless, so it’s critical to test combinations and find a strategy that best fits your needs.

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Breastfeeding app shows subscription opportunity for non-profits

Zuora

The Zuora platform is powering Small World Social's first ever subscription-based breastfeeding support app connecting health professionals with new moms. The post Breastfeeding app shows subscription opportunity for non-profits appeared first on Zuora.

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Why gaming is ditching Hollywood for Silicon Valley

Zuora

Zuora CEO Tien Tzuo on how the gaming industry is moving to a subscription model. The post Why gaming is ditching Hollywood for Silicon Valley appeared first on Zuora.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.