The SaaS CFO

OCTOBER 25, 2018

I have spent years forecasting software and SaaS company financials. One area of the P&L that receives extra scrutiny from leadership and investors is the sales and marketing area. It’s easy to get lost in a sea of SaaS metrics, but in this post, I’ll focus on a couple easy and popular (meaning important) SaaS […]. The post Simple Sales Efficiency Metrics for SaaS Leaders appeared first on The SaaS CFO.

Metrics 79

Metrics SaaS Sales Forecasting 79

Chart Mogul

OCTOBER 25, 2018

Welcome to this week's instalment of SaaS Metrics Refresher. This week: the most controversial metric in SaaS, LTV promises so much. But can it be truly useful? Imagine being able to know the total revenue you’ll receive from a single customer on average — that’s the promise of customer lifetime value (LTV). It’s a valuable metric for assessing the health of a subscription business and making informed decisions about customer acquisition.

Customer Lifetime Value 74

Customer Lifetime Value Metrics Scale SaaS 74

Sales Hacker

OCTOBER 25, 2018

The post The “Unfair Advantage” of Top-Notch Sales Teams (And How to Get on Their Level) appeared first on Sales Hacker.

Sales 58

Sales 58

SaaSOptics

OCTOBER 25, 2018

We work with growing B2B SaaS businesses, and the truth is we’re one, too. That means, just like you, we sometimes need to take a fresh look at our online web presence from our users' perspective. In the past few months, we realized we needed to make several changes: Improve user experiences, update how we talk about SaaSOptics and move to a mobile-first approach due to recent Google algorithm prioritization.

Mobile 40

Mobile User Experience B2B SaaS 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Navint

OCTOBER 25, 2018

Pete Getchell has over 20-years’ experience leading clients from vision definition, to planning, to delivery of improved operations through process excellence. He is currently working with some of the world’s fastest growing brands, so we sat down with him to hear what challenges these types of clients are facing. To start us off, tell us a little bit about the clients you are currently working with.

Payment Services 40

Payment Services Scale Marketplace as a Service Payment Methods 40