Tue.Aug 20, 2019

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How SaaS Is Changing the Way We Work

Entrepreneur - SaaS

Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.

SaaS 110
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The Full Guide to ARPU for SaaS Companies

Chart Mogul

Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate. At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay? Shouldn’t we be more interested in specific (groups of) customers? In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.

SaaS 65
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How to Measure User Adoption and Increase Your Rates

Totango

Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of both the customer and your own enterprise. That’s what customer success is: the use of close customer monitoring to connect the dots of customer data and turn the resulting insights into actions that deliver value. .

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Neil Patel

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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3 Simple Ways to Collect Honest Feedback for Effective Relationship Management

Nimble - Sales

These days, 86% of shoppers actively search for reviews before making a purchasing decision. With this in mind, most companies are highly motivated to gather and publish reviews to help boost future sales. This is by no means the only purpose of customer feedback. Although no one loves to receive criticism, we can all agree […]. The post 3 Simple Ways to Collect Honest Feedback for Effective Relationship Management appeared first on Nimble Blog.

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9 ways to improve email deliverability

CloseSaaS

For all the email marketing haters out there, it's worth noting that recent stats show the ROI on email can be up to 4,400%. That should perk up the ears of even the biggest skeptics.

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An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

OpenView Labs

Everyone has heard of SurveyMonkey. Most of us have used it. But what you may not know is how dramatically the product has changed over the last twenty years, or that the company recently implemented a truly comprehensive pricing and packaging update. I had the opportunity to talk with two of the people who were instrumental in that project on a recent episode of the BUILD podcast.

Pricing 42
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Product Tip Tuesday: 3 Ways You Can Extend BetterCloud’s Power to New Applications

BetterCloud

When we released the ability to extend BetterCloud to any SaaS application earlier this year, we built a list of basic use cases to get customers started—things like creating or deleting a user, or sending BetterCloud’s logs to another application. The vision for this release, however, was that the best use cases would be generated by BetterCloud customers looking to customize the platform in order to solve their unique business challenges.

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How can I make my life easier as a digital marketer?

Net-Results

With ten years of digital marketing experience, maybe I can give you a few pointers: 1. Accept that marketing is still a creative profession. Yes, data is important. Yes, you should be data-driven. But guess what? It’s still not programming. There is no “this input equals that output.” You make an informed decision and you fail, fast. 2.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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What Makes An Insider Threat?

SaaS Metrics

Employees have caused attacks against previous employers. These insider threats are increasing in both damages and costs, making them a problem that needs to be dealt with immediately. Based on a CA report, 50% of the organizations surveyed stated that they’d experienced an insider threat problem within the past 12 months. 25% of them reported that they were suffering from frequent insider threats.

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Product Tip Tuesday: 3 Easy Scripts You Can Build in BetterCloud To Save Time

BetterCloud

When we released the ability to extend BetterCloud to any SaaS application earlier this year, we built a list of basic use cases to get customers started—things like creating or deleting a user, or sending BetterCloud’s logs to another application. The vision for this release, however, was that the best use cases would be generated by BetterCloud customers looking to customize the platform in order to solve their unique business challenges.

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Choosing the perfect SaaS provider is not an easy job, but this guide will help

SaaS Metrics

When it comes to improving the efficiency of your business operations, using optimal software tools becomes a priority. Once you address the differences between regular, on premise software and a SaaS alternative, you willquickly conclude that the latter is a far more advantageousoption. No longer facing the need of installing and running applications on your own business computers, accessing on-demand features online, pay-as-you-go fee models, automatic updates, accessibility regardless of loca

SaaS 40
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A playbook for the impatient SDR: 4 key tips to grow your sales career

Intercom, Inc.

There’s been a lot of discussion around the role of SDRs in modern sales, and what’s changed about the role over the past decade. Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. However, one thing that hasn’t changed is the following: almost every SDR’s goal is to be promoted into a closing sales role, usually as fast as possible.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures. As Barack Obama put it, “You can’t let your failures define you. You have to let your failures teach you.

Marketing 112
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The Full Guide to ARPU for SaaS Companies

Chart Mogul

Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate. At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay? Shouldn’t we be more interested in specific (groups of) customers? In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.

SaaS 52
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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process.

Scale 137
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11 Frameworks for Product Innovation

Baremetrics

Who doesn’t want to be innovative? If you asked a room full of CTOs… not a single hand would go up. But what is product innovation in the first place? The Wikipedia contributors define product innovation as “the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services.”.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.