Thu.May 14, 2020

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9 Essentials of a High Converting Landing Page

The Daily Egg

Making a good landing page isn’t rocket science—but it does take some work. You need to learn how to make a good landing page that gives the customers what they want. That means going beyond simply designing something that “looks good.” So how can you demystify the process and unleash your landing page, to the […]. The post 9 Essentials of a High Converting Landing Page appeared first on The Daily Egg.

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VC Founder Networking is LIVE for SaaStr’s New New in Venture!

SaaStr

[link]. Our VC <-> founder networking for New New in Venture on May 27 is now going LIVE! If you’ve registered as either a CEO or a VC, you should be getting an email to sign up soon. We already have 200+ VCs joining New New in Venture and 500+ founders of the 4,200+ registrants already. You just plug in the days you want to do meetings, in and around New New in Venture.

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Effective tips for people in non-traditional sales roles with Chris Spurvey

Predictable Revenue

Sales is a great career – full of countless professional opportunities, financial incentives, and potential leadership avenues – but, most sales professionals wind up in the job after having trained in something else. Chris Spurvey talks about making the job work for non-traditional sales roles. The post Effective tips for people in non-traditional sales roles with Chris Spurvey appeared first on Predictable Revenue.

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37 Tips To Keeping Morale Up

SaaStr

These are challening times, even for SaaS companies doing relatively well. Shelter is getting tiring for many, its wears on us. Communication gets strained. What's your top tip for keeping morale up on the team? — Jason ?InItTogether? Lemkin (@jasonlk) May 13, 2020. I asked on Twitter for folks’ top tips for keeping morale up now, and got some great responses.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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H.O.M.E: Entertainment – when all the world’s a stage

Intercom, Inc.

“Home is where the heart is,” as the saying goes. And for now, it’s where you’ll find the office and school and the shops and concerts, too. H.O.M.E. is a special four-part series on Inside Intercom that explores how people across many industries and countries are managing to persevere with the help of technology. When it’s all said and done, we’ll have covered the following themes: H ealth and wellness – how are people staying healthy in mind and body?

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Bookings vs Billings vs Revenue: Simplifying the Top-Line SaaS Metrics

Chargebee

It’s a regular Tuesday. Or it could have been, but you’ve just been given the task of preparing a revenue report. There’s a plethora of jargon and definitions. Suddenly, terms like ‘bookings’ and ‘billings’ start sounding the same. And terms like ‘collections’ and ‘recurring revenue’ only add to the confusion.

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How Canny Bootstrapped to $800K ARR

Baremetrics

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring revenue. A lot of how our company runs today is due to the fact that we never raised money. Instead, we focused on building a stellar product to solve a problem people are willing to pay for. I’d like to emphasize that being bootstrapped doesn’t mean that we’re building a “lifestyle business.

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5 UX KPIs You Should Have Started Tracking For Your Business Yesterday

Nimble - Sales

So you have a website now. Good. But how do you find out if your users are having the best experience when they visit it? As Peter Drucker, the father of management thinking, said: “what gets measured, gets managed.” Measuring things is a major aspect of any business. Without measuring things, we wouldn’t know what […]. The post 5 UX KPIs You Should Have Started Tracking For Your Business Yesterday appeared first on Nimble Blog.

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Gartner: IT spending will drop 8% as COVID-19 hits enterprise wallets

IT World

Gartner this week said that IT spending across the globe is projected to total $3.4 trillion in 2020, a decline of 8% from 2019 due to the impact of the COVID-19 pandemic. In January Gartner had forecast Worldwide IT spending to total $3.9 trillion in 2020, an increase of 3.4% from 2019. [Get regularly scheduled insights by signing up for Network World newsletters.].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Everything You Should Know About Bootstrapping vs. Raising Money

OpenView Labs

I’ve been focusing on product-led businesses for over a year, and one of the most frequent topics that comes up with their founders is whether to stay bootstrapped or raise money. Since product-led businesses are so efficient at acquiring customers, in many cases they have the option to stay profitable without raising a dime. Still, that doesn’t necessarily mean the right move is to bootstrap—it’s a really complicated decision.

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A moment of pause

ProfitWell

Today, a question for the leaders: What do you really want? Plus, the "forever WFH movement" has landed. And to wrap, our very own Patrick & Neel share their take on this week's global developments. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 day +0.98% | ?? 30 day +2.18% | ??90 day +3.96%. Good news for the B2B SaaS crowd—we’re still on the up.

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A New Opportunity for Subscription Businesses

Zuora

This article was written by Des Hang, cofounder and CEO of car subscription service Carbar. The article was originally published […]. The post A New Opportunity for Subscription Businesses appeared first on Zuora.

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Weekly Walk with Gainsight’s Karl Mosgofian

OpenView Labs

Instead of a walk, I went for a virtual hike through the hills of Silicon Valley with Karl Mosgofian , CIO at Gainsight. During our adventure, we talk about IT in a downturn and its cultural impact (two words: Zoom fatigue), how Gainsight is helping their customers now more than ever, and what internship you can hire Karl for should he ever decide IT isn’t his thing.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Subscription Economy News 05/11/20

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. Headspace is offering free mindfulness courses […]. The post Subscription Economy News 05/11/20 appeared first on Zuora.

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New customer story: Pusher's top 5 CDP use cases

Hull

This week, we are excited to share Pusher's customer success story with you all. Pusher has been a household name in the developer community since their founding in 2011. They build category-leading APIs that empower developers to build real-time communication and collaboration features with ease and scalability. Today, their customer list includes impressive companies like The New York Times, Draft Kings, Mailchimp, Github, DoorDash, and many more.

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How to Retain Customers When the Universe Threatens to Churn

Chargebee

How can you eliminate, or at least minimize the impact of churn on your revenue today?

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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

Source: Insided. With the evolution of the information age, specially in the last 5 years, where knowledge about any field is at fingertips, the competition for keeping the customers loyal to your brand has increased rapidly. Customers are demanding more from the business in terms of services they can avail and with the month to month subscription plans, it has become much easier for them to switch vendors if their expectations are not met.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Improve Audience Targeting with Customer Profiles

FastSpring

We’re constantly talking about how important it is to KNOW your customer. It’s the foundation for any good marketing strategy. It’s behind every effective online ad, interesting blog post, enticing product description, successful keyword strategy, etc. Beyond your marketing strategy, the customer can also be a huge influence on product development. If you know your customer well enough, you can cater your product features and the user interface to reflect their preferences, making them more like

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How to Measure the Appropriate SaaS Churn Metrics and Ignore Vanity Metrics?

SmartKarrot

Like every other business, SaaS businesses have their good days as well as bad days. When the companies are doing good in their efforts for customer acquisitions, the half of the story turns out to be valuable for them. But until the holistic picture of the company’s performance is measured, it becomes difficult to get a clear view of the health of their businesses.

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How to Reduce SaaS Churn with Fast Customer Onboarding

Teamgate

With a global pandemic transforming the way companies operate, fear of slow growth and rising churn rates are valid concerns. And if you think SaaS companies are exempt from experiencing high churn rates in this uncertain business environment, think again. Data claims that around “Two-thirds of companies have experienced churn rates of 5% or more” – with over 30% reporting an increase in churn rates over the past year. .

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May 14 – Customer Success Jobs

SmartKarrot

Role: Renewal Account Manager Location: Los Altos, CA (Potential for the Remote U.S.) Organization: Contrast Security The Renewal Account Manager is responsible for the renewal of customer subscriptions in their assigned territory; this includes customer notification of upcoming renewal, discussing changes to their contract, and providing quotes directly to customers.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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ICYMI: Manage Contacts, Leads, Pipeline, and Accounts in One Interface

InsightSquared

If your SDR/BDRs are using one tool, your AEs another and your Account Managers/Customer Success Managers yet another—your RevOps stack is likely spiraling out of control. Not only are you spending more than necessary on license and management costs, but beyond the dollars, both deal progression and customer experience are suboptimal. Here’s why—each of those tools is designed for a single phase of the customer journey.

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Why a Successful Subscription Business Demands a Clear Customer Engagement Model

SmartKarrot

There was a time when product based companies used to depend only on fresh sales to grow their business which was decided by the number of customers they acquired. The products were designed in such a way that only a one-time purchase was needed for the customers to own the product. The relationship between the customer and the company would terminate after the sale, or after a short period of post-sale support if applicable, and won’t resume until the product expires and if the customer d

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Member Spotlight – Skillsoft

OPEXEngine

I’m delighted to share the first of what will be a regular feature highlighting the OPEXEngine member companies. The purpose of the spotlight series is to offer our members an opportunity to share new initiatives, insights, ideas, and benchmarking best practices with the SaaS and Software finance community. Special thanks to Bobby Jenkins, CFO of Skillsoft, an Enterprise level member, for agreeing to be the first in this series.