Mon.Feb 24, 2020

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Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

The Daily Egg

We share the 3-step process for the website usability testing we recommend to our customers, plus the tools to pull actionable insights out of the process. The post Comprehensive Guide to Website Usability Testing (With Tools and Software to Help) appeared first on The Daily Egg.

Software 357
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Why Your Startup's Org Chart is Limiting Your Growth

Tom Tunguz

This is the theoretically ideal organizational chart of a startup. There’s a CEO at the top in red, VPs in orange, senior contributors in dark gray, team leads in green, and junior individual contributors in light gray. This is the org chart of the typical startup. It’s a very different in reality. The departments are lopsided and scraggly.

Startup 257
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What are the most effective ways of increasing SaaS activation rates?

SaaStr

Q: What are the most effective ways of increasing SaaS activation rates? There are a lot of great tactics on increasing activation rates. More bespoke onboarding. Calling customers. Assigning a CSM immediately. Weekly webinars. Better documentation. Better customer support. In-app workflows and guidance. A personalized drip campaign. Lots of great ideas.

SaaS 216
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When Distribution Trumps Product

Andreessen Horowitz

If you polled a cross-section of companies about their most important software, accounts payable and accounts receivable software would likely not rank high on their lists. It’s the kind of unglamorous, workhorse software that’s necessary, but often taken for granted. … The post When Distribution Trumps Product appeared first on Andreessen Horowitz.

Software 101
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What is your opinion about Airtable?

SaaStr

Q: What is your opinion about Airtable? You might not get it. Even sometimes, I might not get it. But … Airtable is disruptive. Why? It’s a pretty technical product, that non-technical resources use instead of a FREE, easy-to-use, easy-to-share competitor. In fact, they are deeply passionate about using it. It’s often their favorite app. And it’s actually kind of expensive.

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Is there a successful startup that has outsourced its MVP?

SaaStr

Q: Is there a successful startup that has outsourced its MVP? It’s more common than you think. We partly outsourced our MVP at Adobe / Sign. While we designed it in-house, we didn’t have enough engineers to build the 1.0. So our CTO sat resident in a design firm and worked with the devs there for the first 3 months. Slack is a more radical example: The company “Slack” at the time of build the Slack was a gaming company and outsourced some of the 1.0 for Slack.

Startup 172
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5 Factors to consider before choosing a CRM for Small Business

Teamgate

CRM software forms an integral part of the business process and therefore, it is a must to take into consideration a few pointers before opting for one. Of all the factors to consider, one of the major factors to keep in mind is aligning the software features and offering to business-specific goals. Customer Relationship Management (CRM) software is used to increase business productivity by enhancing marketing, sales and customer service functions.

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Investors want to tranche a $1M seed round in 3 stages. Can I protect against them freezing rest of instalments?

SaaStr

Q: Investors want to tranche a $1M seed round in 3 stages. Can I protect against them freezing rest of instalments? No. You can never assume a second tranche will come, and in essence, the investor will be able to at least soft-veto any other financing sources for the next tranche. If an investor wants to do tranches: Find an investor that doesn’t; or.

Finance 153
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Discount pricing strategy: Are discounts really worth it?

ProfitWell

Everyone enjoys getting a good discount. But, while discounting may make customers feel good about purchases made, it’s not always the best strategy for certain businesses. Data suggests using unnecessary discounts can have a negative impact on your business. Discounting is widely used in retail, and for good reason, but does it work in SaaS? Let’s find out.

Pricing 78
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates

Cobloom

Most free trial users never become customers. In fact, the average SaaS company sees an end-to-end conversion rate (from visitor to paying, retained customer) of between 0.6 and 1.2%. Thankfully, it isn't all doom-and-gloom. We've already covered a dozen strategies for improving your customer onboarding process , and in the case of many free trial users, a simple, well-timed follow up email is enough to nudge them towards customer status.

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The ?est Web Conferencing Software for Small Businesses

Nimble - Sales

According to statistics, last year the popularity of joint work over the internet has increased by 30% as compared to the year before. This reflects that web conferencing systems for small businesses are gaining popularity. Company owners can see that this type of system can boost the productivity of their employees and add to the […]. The post The ?

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Sales enablement: What is it, and how does it work?

CloseSaaS

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. This is no buzzword: it’s a real strategy that more and more businesses are using.

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Shared Hosting vs VPS Hosting – What’s the Difference?

SaaS Metrics

Between choosing a domain name and launching your website, there’s one important step: deciding on the best web hosting solution for your business. Two popular choices for first-time website owners are shared hosting and virtual private server (VPS) hosting. Both come with the ability to store and power your website’s contents, including images, videos, and text.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Give Members Control with a Secure Subscriber Portal!

Subscription DNA

Subscription services give customers a convenient way to receive products they like without having to make individual purchases and transactions. They can simply sign up… Read more. The post Give Members Control with a Secure Subscriber Portal! appeared first on Subscription DNA.

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Netflix for free??

ProfitWell

Today, Netflix dabbles in the freemium space. Plus, the most relevant SaaS metrics to fuel growth. And to wrap, The Information tests a subscription bundle. Your top subscription news. Netflix looks to freemium for subscriber push. We’re eyeing Netflix creeping its way into the freemium space. In an effort to win over those Americans without a subscription, Netflix made one of its most high-profile movies available to everyone, for free—and apparently more could be on the way.

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The evolution of support starts now – with our new Resolution Bot

Intercom, Inc.

Today we’re introducing Resolution Bot – the next generation of Answer Bot, our intelligent support chatbot that automatically answers customer questions. We believe automation will transform the way that businesses support their customers. Bots are already enabling customer support teams to scale personalized experiences without added headcount. But until now, support bots have stopped short of fully resolving customer issues.

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PODCAST 98: The Importance of Product-Led Growth and Focus For A Startup w/ Blake Bartlett

Sales Hacker

This week on the Sales Hacker podcast, we speak with Blake Bartlett , Partner at OpenView. Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly.

Startup 73
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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From 2 hours to 2 minutes: How Hostinger accelerated customer support with Intercom

Intercom, Inc.

Having the right tools to support customers is vital if your customer base is growing at a fast clip. How fast? Try 1 new customer every 5 seconds. That’s been the experience of web hosting provider Hostinger. Launched in 2004, the web hosting provider serves over 29 million users in 178 countries. With slow loading websites costing the US economy more than $500 million every year , Hostinger equips businesses with reliable web hosting and fast loading times that directly contribute to their bot