The Daily Egg

MARCH 15, 2019

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was, […] The post How To Run A Funnel Analysis For Smarter Optimization appeared first on The Daily Egg.

Management 279

Management Business 279

SaaStr

MARCH 15, 2019

Boy a lot. A list of some of the bigger ones: Not mapping out — and getting to know — all the stakeholders. This is a skill you need to learn quickly in the enterpise. The person that contacts you often is just one of many stakeholders in the purchase. Don’t assume whomever you are currently talking to you is the buyer, or even in the end, the decisionmaker.

Sales Hiring 167

Sales Hiring Enterprise CTO Hire CTO 167

InsightSquared

MARCH 15, 2019

There’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs. The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because….

Systems Review 95

Systems Review Sales Hiring Software Review Leadership 95

SaaStr

MARCH 15, 2019

We kicked off a side project to structure the best SaaStr content into “SaaStrPro.com” — weekly structured lessons that CEOs could use to automatically train their teams in how to scale faster. SaaStr PRO. We launched it at SaaStr Annual 2018 and in 4 weeks it had $92,088 in ARR / $7,674 in MRR. This may not be a “fair” side project in that we had 5 years of the SaaStr brand, a 10,000+ person event, and 1m+ views a month on our content to help launch it.

Branding 118

Branding Scaling Marketing 118

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Andreessen Horowitz

MARCH 15, 2019

The writer-showrunner is a relatively new phenomenon in TV, as opposed to film, which is still a director-driven enterprise.

Enterprise 82

Enterprise Entertainment Leadership 82

GetUplift

MARCH 15, 2019

If you want to increase conversions on your site, you have to understand what people are doing. What are they clicking on? What are they scrolling past? What are they ignoring completely? Unless you get to know your visitors and customers, you can’t create a page they’ll love, use or convert to. Heatmaps can help you take a close look at how people act on each page.

Interviewing 65

Interviewing Engagement Technical Review Data 65

IT World

MARCH 15, 2019

The popular but troubled Jenkins CI/CD system is being reworked to support cloud-native applications on the Kubernetes container-orchestration platform. The Jenkins X project is a response to user concerns that Jenkins had lost its luster and had developed configuration and stability issues. Jenkins X is intended for Kubernetes users who want to adopt CI/CD or who want CI/CD and are moving to the cloud, without necessarily knowing anything about Kubernetes.

K8S orchestration (Kubernetes) 45

K8S orchestration (Kubernetes) Cloud Engineering Development 45

ChurnZero

MARCH 15, 2019

Churn Monster #10: Bad Fit Customer . This month we are going to take a look at a churn monster that we’ve all experienced but is different than all the rest, for one very specific reason, that we will get into. We’re talking about a bad fit customer. A bad fit customer is a customer who is unable to receive value from your product or service due to a mismatch of currents needs and offerings.

Underperforming Technical Team 45

Underperforming Technical Team Churn Software Review Compensation 45

ProfitWell

MARCH 15, 2019

We’re back again, pals. It’s Friday, we’re feeling good. Abby here on March 15th — so although I’m encouraged to advise you beware the ides of March, I also say cheers to a weekend of Guinness and lamb pot pie. Whichever way you look at it, we’ve made it here, so we’re rolling it on home with the subscription news and recurring revenue resources you can’t do without. this article from Adapt that offers a rethink. of crisis communication. 0:00. 0:03.

Benchmarks 45

Benchmarks Communication Pricing Payment Features 45

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

The Marketing & Growth Hacking Publication

MARCH 15, 2019

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. This makes performance analysis a complicated and often overlooked process. That needs to end today….because the difference between a good content marketer and a great content marketer is knowing what to track and then how to use this information to optimise your efforts.

Content Marketing 40

Content Marketing Metrics Marketing Growth Hacking 40

BetterCloud

MARCH 15, 2019

Born and raised in Maryland, Jim Brennan has spent most of his life in Atlanta. His career path to this point has been non-linear, to say the least, and had you told him in college that he would one day be a chief product officer (CPO), he probably wouldn’t have believed you. However, Jim’s vast range of experiences in security, product management, and team building is what makes BetterCloud so excited to welcome him as our CPO.

Engineering 40

Engineering Startup Technology Management 40

ITPro

MARCH 15, 2019

Reviews. Comprehensive cloud accounting that's particularly well suited to sales-based businesses. 3.

Cloud 40

Cloud Sales Business 40

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility.

Sales Recruiting 85

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 85

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Revenue

Intercom, Inc.

MARCH 15, 2019

Building great relationships with your customers and offering them world-class support depends on a lot of things, but one of the most important is the quality of the conversations you have with them. If those conversations are inconsistent or unsatisfactory, you will struggle to make valuable, long-term relationships with your customers. To ensure that conversation quality stays high, however, you have to be able to measure the quality, and that can be quite challenging.

Scaling 133

Scaling Systems Review Customer Support Onboarding 133

TrackStreet

MARCH 15, 2019

On March 11, 2019, Amazon confirmed it has ended a longstanding policy that forbids sellers on its marketplace in the US from offering the same products for lower prices on other sites. Amazon didn’t comment on why it removed this rule, which has become known as its “price parity” policy. But increasing pressure from politicians probably played a role.

Branding 53

Branding Pricing Advertising 53

SaaStr

MARCH 15, 2019

Dan Reich is the Founder & CEO @ Troops.ai, the startup that is the ultimate slackbot for sales teams. To date, Dan has raised over $17m in VC funding with Troops from many friends of the show including Felicis Ventures, Founder Collective, First Round, Nextview, Susa Ventures, and even Slack. As for Dan, he is also the Co-Founder and President of TULA, a private equity backed health and beauty business that has developed the world’s first line of probiotic skincare products.

Scale 100

Scale Sales Hiring VP of Engineering Sales 100