Totango
MAY 21, 2019
In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more valuable in the long run. They trust your brand and are more likely to spread word-of-mouth advertising or accept an upsell. Plus, retaining a following of customers gives you a good brand image, as it shows that your company is capable of inspiring loyalty.
SaaStr
MAY 21, 2019
Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company’s fifth annual in-depth look at the cloud computing industry. Want to see more content like this? Join us at SaaStr Annual 2020. Byron Deeter – Partner @ Bessemer Venture Partners.
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The Marketing & Growth Hacking Publication
MAY 21, 2019
Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the other hand, live chat is also amazing at satisfying current customers concerns and problems.
Neil Patel
MAY 21, 2019
Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Sales Hacker
MAY 21, 2019
What Does an Account Executive Do? An Account Executive (AE) is responsible both for serving the account needs of existing customers, and closing new deals. They typically have a revenue target, and are paid commissions on each sale they close. In SaaS sales, an AE usually works with a Sales Development Representative (SDR). The SDR specializes in the cold outreach and high-frequency communications needed to catch a prospect’s attention and set a sales meeting.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Nimble - Sales
MAY 21, 2019
Although e-commerce has made it quite easy for just about anyone with an idea and internet access to create a veritable business, it doesn’t mean that every online company will succeed. In fact, some have estimated that a shocking 97% of e-commerce businesses end up failing. That number is incredibly disheartening to the thousands of […]. The post The 3 Key Ingredients You Need for a Healthy Growing Online Business appeared first on Nimble Blog.
Kellblog
MAY 21, 2019
Neeraj Agrawal and Logan Bartlett of Battery Ventures recently published the 2019 version of its outstanding annual software round-up report. I highly recommend this report — it’s 78-pages chock full of great data about topics like: Why Battery is long software overall. The four eras of software evolution. The five forces driving software’s accelerating growth.
FastSpring
MAY 21, 2019
Anyone who sat through a typical high school Literature class knows the old saying from Shakespeare: “What’s in a name? That which we call a rose, By any other name would smell as sweet.”. While Juliet seemed pretty certain that the family name of her beloved Romeo didn’t matter, the ending of the tragic play proves that specific names—and words in general—do in fact hold a lot of importance.
ProfitWell
MAY 21, 2019
What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Acquisition for a SaaS company means signing up new, paying customers. However, customer acquisition is also a finicky growth strategy because it gets harder and more expensive as your customer base grows and your potential, untapped market shrinks.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Kellblog
MAY 21, 2019
I’m here in Vegas at the amazing Aria Hotel at Host Perform 2019 , having been asked to come out and speak about one of my favorite topics – how boards see the work of finance and EPM. That speech is tomorrow at 9:00 AM and I look forward to seeing you there. Today started with a music video, a great re-interpretation of Joan Jett’s I Love Rock N Roll.
ProfitWell
MAY 21, 2019
Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. And it's only going to get harder—technology and availability are giving everyone access to the same kinds of tools that used to be available only to som
Navint
MAY 21, 2019
Recurring Revenue Conference presented by Sutton Capital Partners marked its fifth year on May 1, 2019, in beautiful Marina del Rey, California. Thought leaders, entrepreneurs, executives, and the investor community gathered to discuss the subscription economy and ways to attract and retain loyal customers. The day was packed with high-energy panels, keynotes, and breakout sessions focused on lessons learned, pro tips, and great advice from industry veterans and emerging rock stars of the recurr
ProfitWell
MAY 21, 2019
What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your ideal customers. They are fictional and generalized to describe the “types” of customers that find value in your product, but they are based on market research on your current customers. Qualitative buyer personas are rough sketches of your customers that include information like job title and interest in the product.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OpenView Labs
MAY 21, 2019
Pluralsight announced their upcoming acquisition of GitPrime, an OpenView portfolio company, to merge developer productivity capabilities into their leading technology skills development platform. Engineers build business. While those of us in tech have known this for decades, more software engineers are now hired outside of tech than in it. As software engineering matures into one of the most important disciplines in every business, continuing to invest in the capabilities of software teams and
SaaS Metrics
MAY 21, 2019
Most entrepreneurs around the world are adopting cloud storage due to its scalability, accessibility, and less IT overhead, making it cheaper. Despite its convenience, the security of cloud storage is now a concern in many establishments as employees have access to organizations data from anywhere and anytime. Staff can also use any device to access the data.
Net-Results
MAY 21, 2019
“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. In other words: “blasting” out emails to a list of subscribers. “Marketing automation” is a term of confused with “inbound marketing”, which is a strategy far more focused on 1:1 conversations. Email is a perfectly good channel for making that happen, but there’s also text messages, or chats, amongst many others.
Intercom, Inc.
MAY 21, 2019
Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably. With the relentless rise of SaaS in particular, the need to help users find value and discover their “aha” moment is more important than ever. The one-off transaction has been superseded by an ongoing relationship, and excellent onboarding is central to the success of that relationship. “Onboarding is the one truly universal
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
InsightSquared
MAY 21, 2019
Ramp 2019 by InsightSquared Gathers Over 500 Go-to-Market Professionals to Learn Revenue Optimization Strategies on June 13-14, 2019 in Boston. BOSTON – May 21, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is bringing more than 500 sales, marketing, and operations practitioners, along with the sales and marketing leaders they advise, to Ramp 2019 on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston.
Sales Hacker
MAY 21, 2019
Successful sales coaching tends to start through observable moments – whether it’s breaking down a call recording, sifting through what’s been documented in your CRM, and meeting incessantly on deal strategy meetings. But most of this is just an assessment and oftentimes doesn’t lead to any action. If the goal of a sales rep is to produce, it’s the goal of sales leader to reproduce.
OpenView Labs
MAY 21, 2019
Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more. It’s about product being the core DNA of your company, so much so that the default mode for solving problems—including growth challenges—is to figure out how to use th
Chargebee
MAY 21, 2019
From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
OpenView Labs
MAY 21, 2019
Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more. It’s about product being the core DNA of your company, so much so that the default mode for solving problems—including growth challenges—is to figure out how to use th
Chargebee
MAY 21, 2019
From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north.
OpenView Labs
MAY 21, 2019
Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more. It’s about product being the core DNA of your company, so much so that the default mode for solving problems—including growth challenges—is to figure out how to use th
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