Tue.May 21, 2019

The Top 4 Causes of Customer Churn and How to Address Them

Totango

In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more valuable in the long run. They trust your brand and are more likely to spread word-of-mouth advertising or accept an upsell.

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company’s fifth annual in-depth look at the cloud computing industry. Want to see more content like this?

Cloud 209

How to Use Live Chat Software for The Entire Buyer Journey

The Marketing & Growth Hacking Publication

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle.

Paul Berberian on the “addictive” nature of mentoring

TechStars

How did Sphero CEO Paul Berberian make the number one toy in the world? Sphero got to make the BB8 toy robot because of a connection made during a Techstars accelerator. That’s the power of the network. Hear him tell that story, and more. Have you ever been mobbed in Times Square, like a rock star?

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

12 Free Sales Excel Templates For Tracking Your Pipeline, Activities & Performance

Sales Hacker

Why are we giving away this library of free sales excel templates? New sales technology dominates the headlines these days. The sales tech landscape reported 700+ new players in SaaS. Optimizing your sales process with automation continues to be a red hot trend. But remember good old Microsoft Excel?

Product Market Fit: Finding Your Product’s Place in the Market

ProfitWell

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason.

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Customer Acquisition: What Everyone Gets Wrong in 2019 [Guide]

ProfitWell

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base.

The Rule of 40 — Down, But Not Out!

Kellblog

Neeraj Agrawal and Logan Bartlett of Battery Ventures recently published the 2019 version of its outstanding annual software round-up report. I highly recommend this report — it’s 78-pages chock full of great data about topics like: Why Battery is long software overall.

What’s a Buyer Persona? Buyer Persona Definition and Examples

ProfitWell

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your ideal customers.

WePay talks with Confluent about Apache Kafka

wepay

WePay’s infrastructure relies on a great deal of robust engineering to support the huge number of transactions we process every hour. Part of that infrastructure is based on open source frameworks. When WePay uses a framework like this it also contributes heavily to that open source community.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How I Gain 1,260 Instagram Followers Per Week

Neil Patel

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week.

Highlights from Host Perform 2019 General Session

Kellblog

I’m here in Vegas at the amazing Aria Hotel at Host Perform 2019 , having been asked to come out and speak about one of my favorite topics – how boards see the work of finance and EPM. That speech is tomorrow at 9:00 AM and I look forward to seeing you there.

5 Favorite Insights from the Recurring Revenue Conference 2019

Navint

Recurring Revenue Conference presented by Sutton Capital Partners marked its fifth year on May 1, 2019, in beautiful Marina del Rey, California.

Surprises to Watch Out for When Selling a Business

Divestopedia

Even if you’re smart enough to plan for every eventuality, selling your business is going to be full of surprises. Things crop up at the last possible moment. Here are some issues that you may come across

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

Cloud Storage Security

SaaS Metrics

Most entrepreneurs around the world are adopting cloud storage due to its scalability, accessibility, and less IT overhead, making it cheaper.

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What are the distinctions between Email Marketing and Marketing Automation?

Net-Results

“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. In other words: “blasting” out emails to a list of subscribers.

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

The 3 Key Ingredients You Need for a Healthy Growing Online Business

Nimble - Sales

Although e-commerce has made it quite easy for just about anyone with an idea and internet access to create a veritable business, it doesn’t mean that every online company will succeed. In fact, some have estimated that a shocking 97% of e-commerce businesses end up failing.

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

Chargebee Summer ‘19: The Biggest Single Update to Optimize your Revenue Operations. Yet!

Chargebee

From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north

InsightSquared to Kick Off Revenue Ops Event of the Year in Boston

InsightSquared

Ramp 2019 by InsightSquared Gathers Over 500 Go-to-Market Professionals to Learn Revenue Optimization Strategies on June 13-14, 2019 in Boston.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Chargebee Summer ‘19: The Biggest Single Update to Optimize your Revenue Operations. Yet!

Chargebee

From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north

Action vs. Assessment: How to Coach Through Your Pipeline

Sales Hacker

Successful sales coaching tends to start through observable moments – whether it’s breaking down a call recording, sifting through what’s been documented in your CRM, and meeting incessantly on deal strategy meetings.

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Announcing the second edition of ‘Intercom on Onboarding’

Inside Intercom

Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably.