Tue.May 21, 2019

The Top 4 Causes of Customer Churn and How to Address Them

Totango

In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more valuable in the long run. They trust your brand and are more likely to spread word-of-mouth advertising or accept an upsell.

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company’s fifth annual in-depth look at the cloud computing industry. Want to see more content like this?

Cloud 204

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How to Use Live Chat Software for The Entire Buyer Journey

The Marketing & Growth Hacking Publication

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle.

Paul Berberian on the “addictive” nature of mentoring

TechStars

How did Sphero CEO Paul Berberian make the number one toy in the world? Sphero got to make the BB8 toy robot because of a connection made during a Techstars accelerator. That’s the power of the network. Hear him tell that story, and more. Have you ever been mobbed in Times Square, like a rock star?

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

A Day in the Life of an Account Executive

Sales Hacker

What Does an Account Executive Do? An Account Executive (AE) is responsible both for serving the account needs of existing customers, and closing new deals. They typically have a revenue target, and are paid commissions on each sale they close.

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The Rule of 40 — Down, But Not Out!

Kellblog

Neeraj Agrawal and Logan Bartlett of Battery Ventures recently published the 2019 version of its outstanding annual software round-up report. I highly recommend this report — it’s 78-pages chock full of great data about topics like: Why Battery is long software overall.

Product Market Fit: Finding Your Product’s Place in the Market

ProfitWell

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason.

WePay talks with Confluent about Apache Kafka

wepay

WePay’s infrastructure relies on a great deal of robust engineering to support the huge number of transactions we process every hour. Part of that infrastructure is based on open source frameworks. When WePay uses a framework like this it also contributes heavily to that open source community.

What’s a Buyer Persona? Buyer Persona Definition and Examples

ProfitWell

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your ideal customers.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Surprises to Watch Out for When Selling a Business

Divestopedia

Even if you’re smart enough to plan for every eventuality, selling your business is going to be full of surprises. Things crop up at the last possible moment. Here are some issues that you may come across

Highlights from Host Perform 2019 General Session

Kellblog

I’m here in Vegas at the amazing Aria Hotel at Host Perform 2019 , having been asked to come out and speak about one of my favorite topics – how boards see the work of finance and EPM. That speech is tomorrow at 9:00 AM and I look forward to seeing you there.

The 3 Key Ingredients You Need for a Healthy Growing Online Business

Nimble - Sales

Although e-commerce has made it quite easy for just about anyone with an idea and internet access to create a veritable business, it doesn’t mean that every online company will succeed. In fact, some have estimated that a shocking 97% of e-commerce businesses end up failing.

How I Gain 1,260 Instagram Followers Per Week

Neil Patel

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Favorite Insights from the Recurring Revenue Conference 2019

Navint

Recurring Revenue Conference presented by Sutton Capital Partners marked its fifth year on May 1, 2019, in beautiful Marina del Rey, California.

Chargebee Summer ‘19: The Biggest Single Update to Optimize your Revenue Operations. Yet!

Chargebee

From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

Cloud Storage Security

SaaS Metrics

Most entrepreneurs around the world are adopting cloud storage due to its scalability, accessibility, and less IT overhead, making it cheaper.

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

What are the distinctions between Email Marketing and Marketing Automation?

Net-Results

“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. In other words: “blasting” out emails to a list of subscribers.

Chargebee Summer ‘19: The Biggest Single Update to Optimize your Revenue Operations. Yet!

Chargebee

From smoother acquisition to faster closure, predictable recovery to accurate recognition: this update is to get your revenue operations aligned to their one true north

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

InsightSquared to Kick Off Revenue Ops Event of the Year in Boston

InsightSquared

Ramp 2019 by InsightSquared Gathers Over 500 Go-to-Market Professionals to Learn Revenue Optimization Strategies on June 13-14, 2019 in Boston.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Product-led Companies – Why and How They Work

OpenView Labs

Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss out on the full potential of the concept because they think of it more as a pricing model or maybe a variation on the bottoms-up growth concept. Product led growth is related to those things, but it’s also much more.

Action vs. Assessment: How to Coach Through Your Pipeline

Sales Hacker

Successful sales coaching tends to start through observable moments – whether it’s breaking down a call recording, sifting through what’s been documented in your CRM, and meeting incessantly on deal strategy meetings.

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Announcing the second edition of ‘Intercom on Onboarding’

Inside Intercom

Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably.