Tue.Jul 09, 2019

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Beyond the Opening Bell: What Do (and Don’t) IPOs Tell Us about Companies?

Andreessen Horowitz

Those of us obsessed with the stock market — or even just our retirement funds — often tune in to watch a parade of characters standing behind a makeshift dais with their company logo proudly displayed, cheering wildly to the …

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Hook trial users from their first use

Intercom, Inc.

In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020. Anish Shivdasani, CEO @ Giraffe. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here.

Scale 155
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New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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All Platforms Have Their Favorite Partners. Be One Of Them If You Can.

SaaStr

Recently I was catching up with an exec from a SaaS company well in excess of $100m ARR. One of the key platforms their app integrates with has started to … slow down their access. Slow down access to new features, to semi-documented APIs. Slow down access to their team. In fact, the partner’s sales team appears to have quietly dropped them entirely as a recommended app.

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Why do venture capitalists almost always receive preferred company stock?

SaaStr

This has evolved over time. In the Old Days, preferred stock had two key advantages: They had some downside protection, in that they’d be paid first in the case of a small exit; and. They had upside “protection”, in that participating preferred increased the return of preferred over common, often until a significant cap (say a 500% return). But times have changed.

Pricing 141
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What IT Teams Can Do About Zoom's Webcam Security Vulnerability

Intello

Scary news this week for IT Managers and Zoom users everywhere. More than 4 million Zoom users on Macs are at risk of having their webcams hijacked. Zoom, who offer various web conferencing and webinar products disclosed publicly this week that they have a major security vulnerability for Mac users. This also applies to white labeled products like RingCentral.

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Is Salesforce meant for startups or larger companies?

SaaStr

Salesforce is meant for, and to benefit, managers. It: Forces and automates workers to input all key customer data. Provides management dashboard-level insights into their pipeline and business. Enables forecasting. Little of this helps reps themselves, and thus little of it really helps tiny start-ups which often have no real management. Not really.

Startup 134
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IBM closes $34B Red Hat deal, vaults into multi-cloud

IT World

IBM has finalized its $34 billion purchase of Red Hat and says it will use the Linux powerhouse's open-source know-how to enable larger scale customer projects and to create a web of partnerships to simplify carrying them out. "A lot of our mutual clients are interested in doing a lot more," says Arvind Krishna, Senior Vice President, IBM Cloud & Cognitive Software in a blog post.

Cloud 75
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How do you still get the sale when they ask for mission critical features you don’t have yet?

SaaStr

This is indeed the art of enterprise sales. Marc Benioff and his team were legendary at this. Many seasoned enterprise sales execs are good at it, too. The key is simply to acknowledge the gap — and commit to building what the customer needs within X months. Enterprise customers are used to this. Sometimes, they will bite and agree. Other times, they’ll need more proof.

Sales 111
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Going Beyond Sales and Marketing Alignment: The Key to True ABM Success

OpenView Labs

For many years, we have heard about the importance of marketing and sales alignment – yet in many cases this essential relationship doesn’t seem to have improved much. It is critical to agree on goals at a high level (aligning, great!) but creating a valuable day to day working relationship is what teams should strive for. But how? ABM helps marketing and sales work more effectively because it clearly requires a shared goal – but to drive success, teams need ongoing collaboration.

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How can I get a large enterprise customer to commit to paying for more seats off the bat? We are self funded and the cash up front helps but they asked for a phased rollout.

SaaStr

There’s no question that getting a full year or two of cash up-front can be magical to cash flow in SaaS. Back in the day, we set a goal of collecting at least 110% of our MRR in cash each month. They key was as many annual pre-paid deals as possible. But … customers in SaaS know what they want, and how they want to pay. Some customers will take a discount to pre-pay annually.

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Why the IT Director at First Round Capital Calls Altitude “Completely Game Changing”

BetterCloud

Altitude , BetterCloud’s annual IT conference, will be held September 23-25 in San Francisco this year. Thinking about attending? Let Ryan Donnon, the Director of IT at First Round Capital, persuade you that this is not your average IT conference. Donnon discussed why he continues to attend Altitude, his favorite sessions from past conferences, and just how much he has gained from attending.

Cloud 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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3 Tips for Improving the Enterprise Customer Experience

Totango

What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy. In fact, customers are far more than just assets; your relationship with them forms the very foundation of your company.

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3 Tips for Improving the Enterprise Customer Experience

Totango

What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy. In fact, customers are far more than just assets; your relationship with them forms the very foundation of your company.