Cobloom
MAY 28, 2019
Customer churn is bad. As a statement, that's uncontroversial. But for all its truth, it's also pretty unhelpful. As any SaaS founder knows, some degree of churn is unavoidable - there'll always be customers that cancel their subscription, because of failed payments, cashflow crises or plain unhappiness. That leads into an obvious question: how much churn is too much?
OpenView Labs
MAY 28, 2019
Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. History tells us that “how” you sell is just as important as “what” you sell. Just like Blockbuster couldn’t compete with Netflix by selling the same digital content, you need to decide “when,” not “if,” you’ll need to innovate on the way you sell.
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SaaStr
MAY 28, 2019
Join Derek Anderson, Co-Founder of Bevy alongside Atlassian Sr. Director of Customer Engagement, Leslie Lee, Salesforce VP of Community Erica Kuhl and Slack Developer Marketing Manager Elizabeth Kinsey for a session on building communities. Want to see more content like this? Join us at SaaStr Annual 2020. Derek Anderson, Co-Founder @ Bevy. Leslie Lee, Sr.
Intercom, Inc.
MAY 28, 2019
There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them. You can growth hack the first one, but to build a great business, you need to invest in the second one. The key to solving the second funnel is onboarding. Great onboarding transforms new customers from fleeting visitors to lifelong power users.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Nimble - Sales
MAY 28, 2019
Without a doubt, social media platforms and e-commerce solutions are two of the most influential phenomena of the 21st century. Both have significantly changed the way we get information, buy and sell goods & services, and interact with others. Many would attest that both have altered how we see the world as a whole. Some […]. The post How Has Social Media Changed Marketing for E-commerce Companies?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Agile Payments
MAY 28, 2019
Have a software application with a payments requirement and want to enter the Canadian market? We'll show you how. Overview Payment Rails EFT API Processing Costs Recurring Payments Payment Facilitation. Overview: For software applications, especially those that serve a vertical base of client user organizations, one logical way to expanding market reach is to open up the application to countries outside your initial geographical focus.
FastSpring
MAY 28, 2019
Did you know that the conversion rate for visitors who land directly on a product page is around 7%? That should blow your mind when you consider the conversion for visitors who land on the homepage is only 2-2.5%. That means visitors are 3x more likely to convert if they land directly on your product page. So, I guess your product pages better be on point if you want to get those sweet, sweet conversions.
SaaS Metrics
MAY 28, 2019
Multi-Level Marketing (MLM) refers to one of the most popular and common forms of businesses in the industry today. It’s a big business that many Americans and even other countries all over the world are involved. Why is it so popular? Because you’re selling products, at your own flexible time, and with significant earning potential. With their unique MLM pay plan, this is a very attractive form of entrepreneurship.
Software Platform Consulting
MAY 28, 2019
Source: [link]. This is the third in my series on SaaS Metrics for Enterprise-Driven B2B Networks. I spend very little time on issues of compensation on this blog. But it turns out, this is a really important issue for Enterprise-Driven B2B Networks. As discussed in the prior post , many networks of this type, subsidize one side of the network, to make money from the other side.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
OpenView Labs
MAY 28, 2019
Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. History tells us that “how” you sell is just as important as “what” you sell. Just like Blockbuster couldn’t compete with Netflix by selling the same digital content, you need to decide “when,” not “if,” you’ll need to innovate on the way you sell.
Intercom, Inc.
MAY 28, 2019
Seen the new look on the Intercom website today? We made an in-depth video to share our redesign process (scroll down), but for those who don’t have 18 minutes to spare, read on. Memorable brands create enduring connections with the people who interact with them. They do this by clearly articulating what they stand for. These days customers want to know not just what products and services a business can provide, but the mission that drives the company at its core, the promise it’s ma
OpenView Labs
MAY 28, 2019
Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. History tells us that “how” you sell is just as important as “what” you sell. Just like Blockbuster couldn’t compete with Netflix by selling the same digital content, you need to decide “when,” not “if,” you’ll need to innovate on the way you sell.
Sales Hacker
MAY 28, 2019
Hey there! Next week, I’ll be at SaaStock East Coast in NYC on Tuesday and Wednesday (June 4th and 5th). SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. I’m going to have an absolute blast, but the real reason I’m going is so I can bring a little bit of the conference to you if you can’t make it.
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Tom Tunguz
MAY 28, 2019
In 2013, Scott Berkun authored a book called The Year Without Pants. Scott shared his experience working remotely for Wordpress. After I read the book, I wrote : In the coming years, video conferencing and online meetings will become much more prevalent as stories like the ones Scott shares are told and retold. If you’re looking to understand how a fully distributed team used chat and video conferencing to build a world changing product, reading The Year Without Pants is a great way to answer th
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