Tue.Jan 22, 2019

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Lead Nurturing 101: How to get new customers beyond the free trial

Intercom, Inc.

Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table. By instituting a lead nurturing campaign sequence, you can guide those prospects through your buying cycle, from the moment they enter their email address on your website, to successful adoption of your product and beyond.

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How This One Little Word Will Change Your Life

Neil Patel

When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.

Pricing 111
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What are some best practice SaaS onboarding processes for enterprise customers?

Net-Results

When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. Especially where we’re at (marketing automation) the implementation of software often goes along with some measure of digital transformation. These are not overnight processes. They are extended, involved projects that often span multiple departments.

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Corporate Bro, We Hardly Knew Ye

Sales Hacker

Some compared it to deleting Jesus from the New Testament. Others claimed it was like deleting Luke Skywalker from Star Wars. Others said it was justified as he was “a total violation of Terms of Service.” Still others said it was like deleting The Robin Hood of Revenue (ok, we made that one up.). Corporate Bro, we hardly knew ye. As of last Friday, January 18, a day that will be commemorated forever in sales history, LinkedIn has officially terminated the account of Corporate Bro, on the ground

Sales 64
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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B2B appointment setting: How to book more (and better quality) sales meetings

CloseSaaS

Booking high-quality meetings is one of the most underappreciated opportunities sales teams have. We all want to learn the best tactics for negotiating and closing deals. But try getting people excited about appointment setting.

B2B 52

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MIT, Stanford and others to build blockchain payments network to rival VisaNet

IT World

Seven major universities are working together to develop a digital currency network that solves blockchain's scalability and performance problems before public confidence in the technology erodes. Funded by a Swiss-based non-profit organization, the cryptocurrency application, called Unit-e , and its blockchain-based payment system is expected to launch in the second half of this year; if successful, it would surpass even mainstream financial networks like Visa's VisaNet in transactional capabi

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Beginner’s Guide To Fishing

SaaS Metrics

Millions of people enjoy fishing every year. It’s the perfect way to spend time outdoors appreciating nature. Plan to visit your local sporting goods or fishing tackle store before your fishing trip to get everything you need. To help you get started, here’s a beginner’s guide to fishing. What You’ll Need Before heading out to your local waterway, be sure to obtain a state fishing license.

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MIT, Stanford and others to build blockchain payments network to rival VisaNet

IT World

Seven major universities are working together to develop a digital currency network that solves blockchain's scalability and performance problems before public confidence in the technology erodes. Funded by a Swiss-based non-profit organization, the cryptocurrency application, called Unit-e , and its blockchain-based payment system is expected to launch in the second half of this year; if successful, it would surpass even mainstream financial networks like Visa's VisaNet in transactional capabi

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Slow Loads Sabotage Your Conversions: See The 2019 Page Speed Report

Unbounce

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to load ? It’s a clear sign of how long waits—by “long,” I mean more than 3 seconds—can take a chunk out of your bottom line. But, heck, it’s also kinda intuitive, right? So how about this one: 19% of marketers don’t think that load times have an influence on their conversion rates.

Mobile 111
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. In short, we observe that Head, Director & VP of Growth titles are becoming more abundant, as are consultants around growth hacking but the "growth hacker" title is fading away. But there's an urgent need for technical resources within growth teams.

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Proven SaaS Customer Success Best Practices to Increase Lifetime Value

Totango

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion of demand for SaaS products, but the low barrier to entry and the fluidity it has afforded customers has created immense competitive pressures. While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers.