Tue.Mar 02, 2021

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How to Optimize Customer Journey Stages to Deliver Consistent Value

Totango

Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how the customer journey has been reconceived around the image of a flywheel that integrates both the pre-sales and post-sales steps in the process. Then we’ll break down how you can deliver value at each of your customer journey stages to promote higher customer retention and brand advocacy at the end of the process.

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Project Management Methodologies: The Beginner’s Guide

The Daily Egg

As in every discipline, project management has its unique set of rules, procedures, practices, and techniques. Given the wide range of project objectives, industries, team configurations, and other variables, project managers can rely on a myriad of guiding principles to navigate complex plans and processes in the project’s lifecycle. In a nutshell, project management methodologies […].

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Monthly Quotas are Better than Quarterly, At Least Until $10m ARR or So. Here’s Why.

SaaStr

In SaaS companies in the very wide band from ~$1m to $40m ARR or so, the debate over Quarterly vs. Monthly Quotas comes up all the time. And it especially comes up when you hire your First VP of Sales, because odds are, he or she will want to move from Monthly to Quarterly Quotas. They’ll probably be more used to Quarterly quotas and goals. And also — they’ll think it gives them some breathing room.

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Intentions matter: How to uncover the why behind customer questions

Intercom, Inc.

Customers reach out to you when they hit a roadblock in using your product and getting their job done, so it’s essential that you’re able to provide them with the right answer, quickly. But when it comes to customer support, all of your great product knowledge and technical skills will go to waste if you’re answering the wrong question.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Want to Raise a Venture Fund? 6 Things LPs Look For

SaaStr

Q: As an early stage investor turned first-time VC, what should I do, dance, boast, celebrate, blog about it, call future potential LPs? – when a portfolio company has a successful IPO? Potential LPs are well aware that many folks have very small stakes in big outcomes, so having a “hit” on your hands isn’t enough for them. Not alone. What they want to know is: Did you own enough?

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25 Review Sites to Get More Reviews for Your Business

Neil Patel

What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why It’s Important for Your Business to Get Reviewed.

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Journal Club: Assembling an Egg

Andreessen Horowitz

On this episode of the Bio Eats World Journal Club, we explore the very compelling question of whether we can use our understanding of developmental biology to … The post Journal Club: Assembling an Egg appeared first on Andreessen Horowitz.

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7 Advanced Facebook Search Operators

Neil Patel

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

If you missed episode 149 check it out here: What Makes a Great Sales Leader with Hunter Madeley. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:02]. From hubcaps to Hubspot: Michelle’s sales career [1:27]. What has changed in sales leadership since 2005 [8:43]. How to establish trust and credibility as a leader [14:41].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Security Is an Inherently Human Challenge

OpenView Labs

There hasn’t yet been a case where one technology hacked another. Security breaches always have to do with uniquely human attributes like greed. Someone wants to make a quick buck, steal IP, get revenge, or achieve a political advantage. Machines don’t care about those things—people do. The fact is that technology is here to serve us, not the other way around.

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Congrats, You’ve Sold Your SaaS Startup. Now What?

Chart Mogul

Few founders get to the enviable position of being able to sell their company. Even fewer are ready to deal with the outcome of their decision. When the deal is done, the purchase agreement signed, and the wire lands in your bank account, what happens next? You might be planning a few weeks off with family and friends. Perhaps you’re diving straight into your next venture.

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Emergency Savings: How to Keep Budget Correctly

SaaS Metrics

Usually, if there are unforeseen situations (you need to pay for health insurance, urgent car repairs, etc.), and there is no money for material expenses, some people advise in such cases to either earn more or save more. This is reasonable advice. But bringing them to life takes not only a desire and knowledge of some techniques and technologies but also a little time.

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Congrats, You’ve Sold Your SaaS Startup. Now What?

Chart Mogul

Few founders get to the enviable position of being able to sell their company. Even fewer are ready to deal with the outcome of their decision. When the deal is done, the purchase agreement signed, and the wire lands in your bank account, what happens next? You might be planning a few weeks off with family and friends. Perhaps you’re diving straight into your next venture.

Startup 52
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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4 Ways Publications Can Diversify Their Revenue Stream

Chargebee

With ad revenues on a steady decline over the years, publications need to diversify their revenue stream to build long-term resilience.

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Mar 02 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Remote, Rochester, NY Organization: FinFit As a Director of Customer Success, you will set the overall vision and strategic plan for the Customer Success organization, focusing on driving product adoption, leading a positive customer experience, and driving growth through member acquisition. Build and lead a world-class team.

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SaaStr Newsletters Now Reach 200,000+ a Week. A Few Lessons Learned.

SaaStr

Since Covid hit, Team SaaStr has understandably focused a bit more on our website, podcast, YouTube and other digital assets, along with building out a unique breadth of digital events. We’ve also refocused on our email newsletters. We’d let them run on autopilot for a while, but have aggressively invested in them since Covid. Our newsletters now reach 215,000 (!

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Best WordPress Maintenance and Management Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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7 Creative Landing Page Ideas to Inspire Your Next Campaign (With 14 Examples)

Unbounce

Shower thought: Where do marketers’ *best* landing page ideas come from? Wait—do they get them in the shower? While some marketers might have their own personal muse, mantra, or go-to sources of inspiration (a lucky shampoo, maybe?), the rest of us are just kinda hoping for something to come to us. And although inspiration can strike at any moment, we don’t always have the time to wait around for it to show up.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Neil Patel

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

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What Is Customer Activation: Practical Steps to Increase SaaS Activation Rates

SmartKarrot

So you have managed to convince your customer that your product is exactly what they need. All the stages that led them to buy the product were well orchestrated and produced the desired outcome. That outcome is the activation point for traditional businesses. In a modern SaaS world, your business activation (with respect to a customer) cannot happen until your customer activation.

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A Starter Guide to Amazon Vendor Central

Neil Patel

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.