At Its Base, a CRM Is Just a Database: Here’s How to Build One
Sales Hacker
MAY 17, 2021
CRMs are simultaneously the most necessary system for a sales team – and the most hated. They are also often under-utilized and improperly implemented. This not only causes headaches for daily users, but wastes resources – primarily money and time. So how do you build a CRM that salespeople, managers, and executives love? How do you leverage a CRM to align teams and improve efficiency?
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