Sun.Jul 21, 2019

Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?

SaaStr

I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process.

B2C 182

Ten Ways to Get the Most out of Conferences

Kellblog

I can’t tell you the number of times, as we were tearing down our booth after having had an epic show, that we overheard the guy next door calling back to corporate saying that the show was a “total waste of time” and that the company shouldn’t do it again next year.

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The Top Cloud Daily News Stories of The Week

SaaStr

Quora Spaces has added a new feature where you can see what content is most popular on our Cloud Daily feed there, which will hit 100,000 subscribers this week. Want to know the top stories 100,000 other Cloud and SaaS enthusiasts are reading? Well, now we finally know!

Cloud 153

16 Minutes on the News This Week: Neuralink & Brain Interfaces, TikTok, FaceApp, iHeartRadio

Andreessen Horowitz

Introducing our new podcast, 16 Minutes, a short news podcast where we cover the top headlines of the week, the a16z podcast way — why are these topics in the news; what’s real, what’s hype from our vantage point; and … AI, machine & deep learning China ecommerce in the news new media security & privacy 16 Minutes apparently all our stuff is 16 (or multiples of 16!) brain-computer interfaces (BCI) direct listings new mediums O2O (online to offline) online video

AI 53

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!