Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?
JULY 21, 2019
I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process.