Sat.Aug 11, 2018

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How Long Should Your SaaS Software Trial Period Be?

Tom Tunguz

How long should you let a customer use your software before they sign a contract? You could offer them a 7 day free trial. Or 14 or 21 or 30 or 90. Longer trials might be better. The customer could delve deeper into the product, become more committed and sign a larger contract. Shorter trials drive urgency, weed out the uncommitted, and result in shorter sales cycles.

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These 6 hidden reasons explain why your outsourced software testing isn't working

Audacix

Far too often we receive mayday calls from prospects who have invested a lot of money, but more importantly time, into selecting and working with a outsourced test automation services provider, only to be rewarded with a never-ending tug of war that inflicts much damage to their professional reputations. At the root of these frustrating and poor outcomes is a test automation service provider who was either out of their depth, unwilling to own up to failure and probably did not fully understand t

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3 Effective Digital Marketing Strategies To Make Old Content Look New

Backlinkfy

Once you’re able to drive traffic to your website, you’ll want them to stay there for as long as possible in order to ensure better digital marketing and SEO rankings. But this is easier said than done. Visitors stay on a particular web page or site when they have access to information that is useful and insightful – not old and outdated. How Can Refreshed Content Make A Difference?