Wed.Apr 10, 2019

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Is every company destined for freemium?

ProfitWell

On this episode of the ProfitWell Report, David Bj örk , Co-Founder and CEO of Webforum , wants to know the possibility of every company going freemium in the future. To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

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OK, It Took a While, But Our Instagram is Finally Good

SaaStr

SaaStr was super-early to Quora, was blogging in SaaS before blogging in SaaS was hot … but we struggled with what to do with Instagram. Thanks to our new marketer Faith Story, it’s finally a good product! Our Instagram now adds regular short insights from our top-rated speakers, as well as transcribed short-bite videos, that for the most part, you won’t see elsewhere.

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What is the Software as a Service (SaaS) Model?

Nimble - Sales

Cloud computing modifies the operations of technology companies, opens new opportunities for industry, and provides growth and business improvement. Cloud technologies enable storing, processing, and managing huge amounts of data in real time, across numerous servers. Thus, a software solution can be accessed anytime, from any device or browser. We use cloud technologies on a […].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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7 Signs You’re Using the Wrong Help Desk Software

Groove HQ

We’ve all heard the hype. “The best help desk software.”“Once you start using it, you’ll forget about the rest.”“100,000+ customers trust Big Corp Inc., so why shouldn’t you?” Well, very few things in life are one-size-fits-all, and help desk software definitely doesn’t make the cut. When it comes to picking software for a customer service […].

More Trending

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Science, Business, and Innovation in Big Pharma: A Conversation with Novartis’ CEO

Andreessen Horowitz

Editor’s note: This article is based on an episode of the a16z Podcast, which you can listen to here. . Hi everyone welcome to the a16z Podcast, I’m Sonal.

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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]

OpenView Labs

Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director of Product & Brand Marketing and most recently as the VP of Global Marketing at Slack. She’s seen first-hand the role marketing plays in growth and knows the ins and outs of each type of marketing. In this episode, Kelly sheds light how young companies should think about product marketing and when to make their first hire, how impactful brand was for her team and t

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Introducing the Subscription Business Maturity Model

Zuora

The Subscribed Institute recently released the Subscription Business Maturity Model. The model is based on more than 1,000 company years of best practice data with decades of personal expertise on subscription business transformation across industries. The post Introducing the Subscription Business Maturity Model appeared first on Zuora.

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What Apple’s Privacy Strategy Means for eCommerce

ReSci

We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post What Apple’s Privacy Strategy Means for eCommerce appeared first on ReSci.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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4/10: are we all destined for a future of freemium?

ProfitWell

Hello world, it’s National Siblings Day and I’m here for a shoutout to my brothers and my sisters (my actual sis and bro, specifically). Kassy and Brenden, thank y’all for being the best sibs in the league. Now go hug your own and educate them with subscription. The Rundown In resources. ProfitWell Report: the Future Is Freemium The latest ProfitWell Report is up, and this time Neel brings in CEO of Webforum, David Björk, to talk freely about freemium.

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Cisco taps into AWS for data center, cloud applications

IT World

Cisco Cloud ACI for AWS lets customers manage and secure applications running in the data center or in Amazon Web Service cloud environments(Insider Story)

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Amazon’s New Mobile Ad Test: What Does It Mean for your Brand?

TrackStreet

In case you haven’t heard, Amazon recently began testing a new type of mobile popup ad, one that should concern any brand or retailer selling at its marketplace.

Mobile 49
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At Crazy Egg, Every Day Is Work From Home Day

The Daily Egg

Not to sound too hipster, but we’ve been working remotely before it was cool. Crazy Egg was founded in 2005, and ever since then we’ve built a globally distributed team of super smart, talented, hard-working humans from around the world. In celebration of Global Work From Home Day, we’re bringing you behind the scenes of […] The post At Crazy Egg, Every Day Is Work From Home Day appeared first on The Daily Egg.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Cisco taps into AWS for data center, cloud applications

IT World

Cisco has released a cloud-service program on its flagship software-defined networking (SDN) software that will let customers manage and secure applications running in the data center or in Amazon Web Service cloud environments. The service, Cisco Cloud ACI (application centric infrastructure) for AWS lets users configure inter-site connectivity, define policies and monitor the health of network infrastructure across hybrid environments, Cisco said. [ Check out What is hybrid cloud computing and

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Subscription Economy News – Week of 4/8/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 4/8/2019 appeared first on Zuora.

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Product announcements: small improvements – April 2019

ReSci

We have some exciting small improvements to the product rolling out over the next week, and you should be seeing these features in Cortex shortly. 1. Better segmentation for Facebook Lead Ads Our integration with Facebook Lead Ads will now include Form ID and. The post Product announcements: small improvements – April 2019 appeared first on ReSci.

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Podcast: Building a Culture of Accountability Is Vital to Family Business Success, an Interview with John Garuti

Divestopedia

The sales process, from deciding to sell through to post-sale integration, of a family business and the impact it has on family relationships.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Product announcements: small improvements – April 2019

ReSci

We have some exciting small improvements to the product rolling out over the next week, and you should be seeing these features in Cortex shortly. 1. Better segmentation for Facebook Lead Ads Our integration with Facebook Lead Ads will now include Form ID and Ad. The post Product announcements: small improvements – April 2019 appeared first on ReSci.

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Automated System Design and Finding Points of Human Leverage

Andreessen Horowitz

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The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions)

GetUplift

After tackling Google Analytics a couple of weeks ago, we couldn’t leave it there. Not when there’s one other tool that’s essential if you want accurate data. Yup. We’re talking about Google Tag Manager or GTM – the grand tourer of the Google tool kit. (Sorry. Could not resist.). What makes GTM indispensable? It’s designed to help marketers set up tools, tracking and plugins, without involving developers in the process.

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Announcing our new guides: everything you need to know about buying live chat

Intercom, Inc.

Live chat is the ultimate way for modern sales and marketing teams to engage personally with customers, but sometimes the process of choosing the right live chat tool can feel overwhelming. With so many tools and shiny new features emerging in the market, decision paralysis can easily kick in. That’s why we’re publishing two new guides to help you in that process – Intercom’s Guide for Buying Live Chat for Marketing and Intercom’s Guide for Buying Live Chat for Sales.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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The Ultimate Guide to Mutual Action Plans (How to Use MAPs to Transform Your Sales Process)

Sales Hacker

Imagine knowing the actual close date of a deal months in advance…. Better still, imagine getting your prospects to tell you both who their key players are and all the gory details of their organization’s buying process –– and having it verified by the buyer before you even submit a proposal. Think of the hundreds of hours you’d save chasing bad deals… the good deals you could stop from slipping into next quarter… and the trust you’d build by making your prospects feel they’re in saf

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5 Ways to Generate B2B Leads without Creating New Content

OpenView Labs

Generating high-quality content on a consistent basis has become one of the most critical tasks in any online marketing strategy. And for a good reason. A well-written piece of content published on your website can help boost your ranking on search engines. This makes it easier for your target audience to find you when they search online. When your site ranks high on Google, other search engines also promote your brand as a reputable leader within your niche.

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