Tue.Apr 02, 2019

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How to Map the Customer Journey Stages to Foster Lifetime Value

Totango

From the moment a customer buys your product or subscribes to your service, they’ve chosen to take a journey with your brand. It’s a journey that promises recurring value, and it’s your job to make sure that every step of the way leaves a positive impression on the customer. So, how can you understand the customer experience and know when to offer extra support to grow your relationship?

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Running a high performance, distributed success team

Chart Mogul

Serving your global customers across multiple time zones is much easier when your team is fully distributed. In this post, we will look at the metrics and operational mechanics that we adapted at ChartMogul to run a high performance, distributed success team. When I started to build the success team at ChartMogul over three and a half years ago, I knew that I wanted to build a distributed team from the get-go.

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In SaaS, Renewal is Everything: Is Your Process Working?

OpenView Labs

Most of us know that one of the keys to thriving in the SaaS landscape is getting customers to renew subscriptions. According to Totango , 56% of SaaS companies treat renewals as a high priority. However, when it comes to actually documenting, streamlining and perfecting that renewal process, far too many of us are looking at courting customers into renewal as a perfunctory obligation, which could be the reason customers are walking away.

SaaS 69
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When is SalesForce going to buy Oracle?

SaaStr

I think it is unlikely. Salesforce had several discussions over the years re: selling itself to Oracle — when Salesforce was much smaller. But times have changed, the Cloud has exploded, and now it’s too late for either to acquire the other. both to merge. Salesforce is now worth $123b and growing 25%+ a year. Oracle can’t afford Salesforce anymore.

Cloud 165
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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3 career tips for SDRs who want to become AEs

Intercom, Inc.

For many Sales Development Representatives, the natural next step in your career is to move into an Account Executive role. But bridging the gap from SDR to AE and proving you’re ready to take the next step isn’t always straightforward. The skills and mindset required to be an AE are quite different from that required of an SDR. While SDRs play an important role in acquiring and qualifying new sales opportunities , AEs are tasked with taking that initial interest from a prospect and turnin

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Subscription Finance: What is Monthly Recurring Revenue?

FastSpring

Understanding SaaS metrics can be a bit daunting when you first look at your financial reports. Making sense of all the numbers is hard enough, but adding new acronyms like MRR & ARR into the mix can make the process even more complicated. To spare you the headache, here’s a quick guide to help you make sense of subscription finance—starting with monthly recurring revenue.

Finance 89
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How to Optimize your LinkedIn Profile for Sales [2019 Edition]

Sales Hacker

If your LinkedIn profile talks about how you’ve made president’s club, your goal attainment, or the sizes of deals you closed, you’re doing it wrong. You should be proud of those achievements, but as a salesperson you should optimize your LinkedIn profile for sales, not for your ego. By paying careful attention to each element of your profile, you set yourself up for successful social selling.

Sales 96
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We’re G2 Crowd’s Market-Leading CRM for O365 & G Suite for the 7th Year!

Nimble - Sales

We’re happy to announce that we’ve been named a CRM Market Leader for Customer Satisfaction for the seventh consecutive year, according to G2 Crowd (the world’s leading business software reviews platform). Ratings are based on verified user reviews and market presence. Ninety-five percent of Office 365 and G Suite users rated Nimble 4 or 5 […].

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April Product Update: Privacy Shield, Reporting Updates, 50+ Parsing Improvements, and More!

Groove HQ

March has been really busy for us! Here are some of the highlights on the recent features, improvements, and bug fixes for Groove. Privacy Shield Certification We’ve always taken privacy and security seriously and to show our commitment we are now certified with Privacy Shield. You can read more about our certification and Privacy Shield […]. The post April Product Update: Privacy Shield, Reporting Updates, 50+ Parsing Improvements, and More!

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Is a Platform Acquisition?

Divestopedia

Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why.

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a16z Podcast: A Podcast About Podcasting

Andreessen Horowitz

It’s a podcast about podcasting! About the state of the industry, that is.

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Best of Unleash: Relevance at Scale and Outbound Ops with Dogpatch

Sales Hacker

Our attendees had rave reviews for this talk at Unleash 19, so we’re excited to bring it back for an encore session. A new era for outbound is upon us. The explosion of raw data and tools allow for new possibilities in the world of data driven scale. This session will feature Dogpatch Advisors, who will walk us through a new model for outbound called “Outbound Ops”.

Scale 56
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4/2: Atom's ticket bombshell, LemonStands, and human-centric metrics

ProfitWell

What's up subscribers? It’s officially peanut butter jelly time. We’re out here on National PB&J Day and I’m feeling like a kid again. Here you are: your subscription spread. The Rundown In resources. Pinterest’s S1 Interest Venture capitalist Fred Wilson of AVC peeks at Pinterest’s S1 to get to know one of the most buzzworthy businesses on their road to IPO, amid this wave of longtime private companies going public.

Metrics 45
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

By Elizabeth Shydlovich, Inbound marketing director, Intetics Inc. The way in which businesses market to consumers has been forced to change rapidly and repeatedly since the dawn of the internet. It used to be easy to interrupt a captive audience by advertising during a television show, radio program, or with print ads in magazines and newspapers. Digitalization has completely disrupted all of these traditional methods of marketing.

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Product Tip Tuesday: Automatically Pause Your Workflows When You Need with Wait for Duration

BetterCloud

Welcome back to another Product Tip Tuesday! This week we’ll show you a simple step you can add to your workflows that makes them more flexible and eliminates the need to remember manual steps later. Wait For Duration allows you to automatically pause a BetterCloud Workflow at specific times, and for a specific duration, before continuing on to subsequent actions.

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Build a Better Landing Page

The Marketing & Growth Hacking Publication

Photo Credit: Mael BALLAND How to start collecting quality leads. If you’re still overthinking the landing page you want to use to build your email list and you haven’t published it yet stop reading this article now. I refuse to encourage your overthinking. Stop using learning as an excuse to avoid productivity. The first three parts of this series should help: Why don’t you have a landing page?

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Scaling from $1MM to $500MM ARR: 5 Strategies to Drive Your Next Wave of Growth with Intercom (Video + Transcript)

SaaStr

Karen Peacock, COO of Intercom, one of the fastest growing SaaS businesses of all time, has led businesses of all sizes through massive growth. She will share her top 5 lessons learned in building and scaling SaaS businesses from $1M to $500M in ARR including expanding to serve upmarket customers, moving from product to platform, and how to hire well to drive breakthrough customer experiences and business growth.

Scale 200
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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If You Don’t Like The Road You’re Walking, Start Paving Another One”.

The Marketing & Growth Hacking Publication

Choose Your Own Lead Generation Direction. Continue reading on Marketing And Growth Hacking ».

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Mobile Landing Page Examples That Seriously Set the Bar

Unbounce

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times.

Mobile 145
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Business Advice for My Younger and Slimmer Self

The Marketing & Growth Hacking Publication

I don’t consider myself to be much of a ponderer. When something is done, it’s done. Of course, I am not some kind of a lunatic who doesn’t analyse the decisions he’s made, but I try not to overdo it. That is why I hesitated with writing an article on giving my younger self business advice. It felt to me like I would simply be musing over my professional life and especially the last five years during which I have built a decent digital marketing agency.

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Workflows: What, Why, And How To Get Started

The Marketing & Growth Hacking Publication

This workflows article was written based on a series of internal interviews with Radial Path’s process expert, Alan Moses. And yes, we followed a workflow. Workflows processes put in place to ensure things get done; a workflow can be illustrated in many different ways but is simply a set of steps that must be followed successively to achieve the end goal.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.