Mon.May 06, 2019

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Understanding viral growth in SaaS

Point Nine Land

A few tips to unlock virality and maintain low CACs at scale At Point Nine, we’ve been fortunate enough to invest in about half a dozen companies building products that are intrinsically viral (or have a built-in growth mechanism in their product). From online surveys at Typeform in Barcelona in 2012, client-facing documents at Qwilr in Australia in 2016, and collaboration videos at Loom in the US in 2017 to more recent communication videos with Playplay in Paris, we’re big fans of these product

SaaS 73
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The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks

Cobloom

Few things impact revenue as much as your pricing. And yet, the average SaaS startup spends just six hours on their pricing strategy. That's not six hours a week, or six hours a month - six hours, ever , to define, test and optimise everything. It's understandable - with such an overwhelming number of pricing models, strategies and tactics available, it's almost impossible to know where to start.

Pricing 109
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What a Valuation Implies About a Business

Tom Tunguz

As I looked through the list of public SaaS companies this morning, I read their forward multiples. ZScaler: 23.1x; Okta: 21.8x; Veeva: 18.8x; Coupa: 18.6x; Shopify: 17.0x. Those multiples are calculated by dividing the projected future revenue of the company by its enterprise value today. But what do they mean? What do they imply? First, we need to set some context.

Business 212
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6 Effective Ways To Drive Sales With Social Media In 2019

The Daily Egg

It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook. And roughly three-quarters of […] The post 6 Effective Ways To Drive Sales With Social Media In 2019 appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What’s the most efficient way to allocate inbound leads?

SaaStr

A few thoughts in the early and early-ish days: Segment your leads, once you have enough reps to do so. At least, by Small, Medium and Larger leads (if they aren’t all the same size). Let reps specialize at the business process changes, questions and needs of customers of a specific size. Reps may all want the “bigger” deals, but in reality, a rep that can close fast can often make as much or more money serving a higher volume of faster-closing leads.

Scale 219

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Get Excited! Here’s how to meet with VCs at SaaStr Europa.

SaaStr

It’s hard to believe but we’re exactly 36 days away from SaaStr Europa. Use this opportunity to learn from investors how to scale up your company. From small group meetups to one-on-one meetings and even larger scale sessions, there will be lots of different ways to engage with VCs in Paris. Check out some of our VC day sessions! ????. “Using Product Led Growth as an Indicator for Investment” with OpenView Venture Partner Ashley Smith. “1How to Lie (to Yourself) wit

Scaling 206
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How to combine marketing and outbound skills to drive leads

Predictable Revenue

On this edition of the Predictable Revenue Podcast, co-host Collin Stewart welcomes Nishank Khanna, Co-Founder and CEO of Demand Roll, a full service marketing agency. The post How to combine marketing and outbound skills to drive leads appeared first on Predictable Revenue.

Marketing 140
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How Your Business Can Benefit From Using Customer Satisfaction Surveys

Nimble - Sales

Every business is built on its customer’s loyalty and satisfaction. It is more likely that a satisfied customer will come back to buy your products or services and even recommend them to friends and colleagues. This degree of satisfaction is crucial for business growth in many different directions. Customer satisfaction builds trust in your brand, […].

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What is the most effective way to structure your sales funnel?

Net-Results

The answer depends greatly on your particular sales process. What works great for one business, might not work at all for another. The only way to find the best way to move a prospect down your sales funnel is to experiment. If you’ve already got customer data, it serves to look at where those customers came from. What’s their lead source? What happened?

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What is a Merchant of Record?

FastSpring

Let’s jump right in. A merchant of record (MOR) is an entity that is authorized, and held liable, by a financial institution to process consumer’s credit card and debit transactions on your behalf. Essentially, if you want to get money from your customers, you need a MOR. Simple enough, right? Well, there’s a little more to it than that. Not only does the MOR accept payments , but it also ensures your business is compliant with tax laws (local and global) and maintains relationships with financ

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up. If you missed episode 55, check it out here: PODCAST 55: How to Ensure 500 Pieces of Sales Advice Get Executed by Your Sales Team w/ Travis Huff.

Scale 63
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SaaS Metrics for Enterprise-Driven B2B Networks (Buyer-Supplier Revenue Mix)

Software Platform Consulting

There are many great articles about SaaS metrics on the web (e.g., see here , here and here.) There are also great resources for metrics specific to marketplaces (see here ). But much of my work is with a special kind of network, where one side of the platform is an enterprise buyer (or supplier) and on the other side is their supply base (or customers).

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7 Benefits of Owning An Interactive App for Online Businesses

Backlinkfy

There’s something about a good interactive experience that makes it hard to forget. Not only does it provide a delightful experience to a customer, but it leaves behind a special memory. Research shows that consumers are more willing to repeat interactions with people or brands that created a pleasant impression initially. While delivering value to the user, it’s also beneficial for the company.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Customer Success Managers Can’t Avoid Conflict. They Should Tackle It Head On.

OpenView Labs

Editor’s Note: This article first appeared on the Brooke.land blog here. Customer Success is fundamentally about helping other people, and as a result, most Customer Success Managers have amicable and agreeable personalities. However, these same traits can lead them to shy away from conflict, which negatively affects customer relationships. Healthy and productive relationships involve a certain amount of friction as both parties challenge each other and track accountability.

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6 Takeaways from The G2 Crowd Grid for Revenue Management

Sage Intacct

When it comes to revenue recognition and ASC606, finance executives at SaaS and subscription companies face many challenges. There are complexities regarding revenue and billing models, how well aligned sales and finance are on deal terms, and the changing rules from ASC 605 to ASC 606.

Revenue 40
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Subscriptions Services News Round-up: May 2019

Subscription DNA

We talk a lot about subscription services here on the blog and why they’ve become such a popular and important space for businesses to operate… Read more. The post Subscriptions Services News Round-up: May 2019 appeared first on Subscription DNA.

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InsightSquared Highlights the Benefits of Measuring the Demand Unit Waterfall at SiriusDecisions 2019 Summit

InsightSquared

Visit InsightSquared in Booth #427 for Demos at SiriusDecisions Summit on May 5-8, 2019 in Austin, TX . BOSTON – May 6, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is inviting revenue operations, sales, and marketing teams to stop by booth #427 at SiriusDecisions 2019 Summit , taking place on Sunday, May 5 – Wednesday, May 8, 2019 in Austin, TX.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Product Updates | May 6th 2019

Totango

We believe that a fast & frictionless experience in Totango is necessary for empowering your team to drive results. For our first of two May releases, we’re excited to share seven new features and enhancements aligned with our roadmap themes of enabling single click engagements and extensibility. Spark. New Feature: Model Reporting Structure in SuccessTeams.

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Product Updates | May 6th 2019

Totango

We believe that a fast & frictionless experience in Totango is necessary for empowering your team to drive results. For our first of two May releases, we’re excited to share seven new features and enhancements aligned with our roadmap themes of enabling single click engagements and extensibility. Spark. New Feature: Model Reporting Structure in SuccessTeams.

Data 9