Mon.Jun 18, 2018

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Sales Benchmarks: The 30/50 rule for cold emailing & cold calling

CloseSaaS

One of the hardest things about being a sales rep is knowing if you’re doing a good enough job. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate.

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Trust your instincts or rely on procedure ? when to design with intuition

Intercom, Inc.

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along? When we first considered the problem that businesses were facing, we instantly thought of implementing something like an “office hours” setting, so businesses could easily alert people to when they were likely to respond.