Tue.Feb 14, 2023

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Why You Should Use Collages in Your Marketing Videos

How To Buy Saas

Although you might believe that “collages” are just another name for the picture-in-picture function on your smartphone, colleges in videos have many advantages that go beyond the level of video quality. It’s time to upgrade if you’re still producing marketing videos with text and images. A much more interesting and captivating way to convey your message is through video.

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Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)

SaaStr

If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. The details on that math here.

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SpiraPlan Review

The Daily Egg

SpiraPlan is an agile project management system designed to help small and mid-sized businesses manage tasks, workflows, projects, and risks from one. The post SpiraPlan Review appeared first on The Daily Egg.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

The current public market environment might look like a great SaaS crash for many people. In reality, it’s not a crash. It’s a leveling out from a period of explosive growth. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Integrify Review

The Daily Egg

As a workflow management solution, Integrify is a suitable choice for medium or large organizations wanting to improve business productivity and efficiency. The post Integrify Review appeared first on The Daily Egg.

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Doing More with Moore: Biotech’s Tech Moment

Andreessen Horowitz

Eroom’s Law (the backwards Moore ) is the often cited , and arguably inaccurate , observation that drug discovery gets slower and more expensive over time. It’s certainly a slog , but R&D efforts have yielded 378 new FDA-approved drugs … The post Doing More with Moore: Biotech’s Tech Moment appeared first on Andreessen Horowitz.

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How enterprises can use ChatGPT and GPT-3

IT World

For enterprises, chatbots such ChatGPT have the potential to automate mundane tasks or enhance complex communications, such as creating email sales campaigns, fixing computer code, or improving customer support. Research firm Gartner predicts that by 2025, the market for AI software will reach almost $134.8 billion, and market growth is expected to accelerate from 14.4% in 2021 to 31.1% in 2025 — far outpacing overall growth in the software market.

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The Keys to Making Market Research Actionable, Part II

Kellblog

In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., win/loss reporting, NPS surveys, awareness and marketing funnel studies) with the cadence of your company’s quarterly and annual strategic goal setting process. Research that arrives asynchronously gets read (if you’re lucky) and then forgotten.

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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Ultimate Guide to TikTok for B2B Sales

Sales Hacker

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company.

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How to use Apple’s advanced iCloud security tools

IT World

Apple recently rolled out new iCloud security features that could help protect mobile professionals when they're on the road. The features include better iCloud data security, improved iMessage security, and more. Here is how to use these new iCloud protections. Secure your digital assets No one should doubt that protecting personal or enterprise data has become more important than ever.

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First 100 Days as CFO: Ramp Plan When You Get Hired

Sage Intacct

Starting any new job can be a tough and anxiety-producing experience–even more so when it's a complex leadership position. With the right planning and forethought, however, your first 100 days as CFO can set the foundation for an effectively and profitably run SaaS accounting department.

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Twilio announces fresh round of layoffs, impacting 17% of its workforce

IT World

In addition to the layoffs, which would impact about 1,400 employees, the company is undergoing an internal restructuring to create two business units, Twilio Communications and Twilio Data & Applications.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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How Do You Choose a Leadership Coach?

30 Day Leadership

On this episode, best-selling author and leadership coach Nils Vinje discusses how to choose a leadership coach and why you would hire a leadership coach in the first place. Podcast highlights: 0:55 - Speeding up success - The mindset that goes into why you would hire a coach. 2:19 - The stigma around coaching - Why do people only think coaching is for executives?

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Is this the end of non-compete contracts?

IT World

Well, I didn't see that coming! The US Federal Trade Commission (FTC) recently proposed a regulation banning employers from imposing non-compete "agreements" on their workers. That works for me. I've had to sign non-competes over the years, and I've never liked it one damn bit. Every last one of them overstated what I'd be restricted from doing. Almost all forbade me, as a freelancer, from working for other publishers.

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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

Some Customer Success metrics are considered standard but there’s often more than meets the eye. SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang.

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How Do You Choose a Leadership Coach?

30 Day Leadership

On this episode, best-selling author and leadership coach Nils Vinje discusses how to choose a leadership coach and why you would hire a leadership coach in the first place. Podcast highlights: 0:55 - Speeding up success - The mindset that goes into why you would hire a coach. 2:19 - The stigma around coaching - Why do people only think coaching is for executives?

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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This online pentest tool helps you fortify your SaaS & APIs

Audacix

Conducting an online pentest will help you minimize the risk posed by cybercriminals who exploit vulnerabilities to gain control over your web apps and APIs. These web pentest tools are also commonly referred to as automated penetration testing tools or web app vulnerability scanning tools and they simulate automated attacks on your web app and APIs, without requiring you to install any software on your network or workstations!

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First 100 Days as CFO: Ramp Plan When You Get Hired

Sage Intacct

Starting any new job can be a tough and anxiety-producing experience–even more so when it's a complex leadership position. With the right planning and forethought, however, your first 100 days as CFO can set the foundation for an effectively and profitably run SaaS accounting department.

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Top 5 Sales Management Training Programs

CloseSaaS

Looking to take your sales career to the next level? Here are the top 5 sales management training programs to get you there.

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Feb 14 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: United States (Remote) Organization: Meal Ticket As a VP of Customer Success you’ll drive Customer Success outcomes. Raising renewal rates and decreasing churn. T hrough cross-sell and up-sell, we can increase our revenue in those accounts. Increase product adoption, customer contentment, and general health scores to have an impact on lifetime value in the future.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.