GetUplift

JANUARY 4, 2022

What separates a good conversion rate optimizer from a great one? The most sought-after conversion rate optimization consultants set themselves apart in two ways: . They’re constantly looking for ways to improve their knowledge. They understand key areas of marketing that impact conversion rates. One of the things top conversion rate optimizers constantly want to learn more about is how to create the best conversion rate optimization process.

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Interviewing Consulting Pricing Engineering 98

Tom Tunguz

JANUARY 4, 2022

With the summer of Defi behind us and a new year for web3, I wondered which categories of web3 startups generate the most revenue. L1s or blockchains, the public databases that record transactions, dominate the revenue share across the top projects producing 78% of revenue. Exchanges place second. Right behind, NFT exchanges rank third. Defi Protocols, which include lending, perps, farming, and swaps, slot in fourth.

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Payments Revenue Payment Solutions Blockchain 363

SaaStr

JANUARY 4, 2022

Q: What incentives work well to attract new employees to a company, and what ultimately makes them want to stay? The tough part is that things that incent folks to join … don’t really incent them to stay. Not really, at least not in my experience. Things that incent folks to join — but that don’t really incent them to stay: Signing bonuses. It feels like free extra cash they aren’t getting at their current job.

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Sales Hiring Startup Retention Strategy 233

IT World

JANUARY 4, 2022

Some friends and I were talking about the new Google building at 2000 North Shoreline Blvd. in Mountain View, Calif. Truth be told, we’re not impressed. As one person said, it looks like a sagging tent city covered in dragon scales (and not in a good way). But the real kicker? Someone else dared to hope that at least it would have real offices instead of an open office floor plan.

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AWS Scaling 109

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Neil Patel

JANUARY 4, 2022

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews.

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Technical Review Social Media Engineering Strategy 99

Andreessen Horowitz

JANUARY 4, 2022

“Equal means everybody gets the same. Equity means everybody gets what they need…These are issues of the 21st century that are now on our collective watch. And the question is, what are we going to do about it?”. – Bernard. … The post Investing in Waymark appeared first on Andreessen Horowitz.

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Investment 84

IT World

JANUARY 4, 2022

Microsoft Defender is the built-in anti-malware package that’s included with modern Windows operating systems. It’s alternatively known as Windows Security (it shows up under Settings as Windows Security) or Windows Defender (sometimes with Antivirus at the end of the name, as in this Microsoft Docs page ). But whatever you want to call it, for many Windows users, this tool is the go-to default for handling security on their PCs.

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Unbounce

JANUARY 4, 2022

In marketing, colors are so much more than a HEX code. They can communicate as much as your copy—if you know what you’re doing. Imagine a banana-flavored candy wrapper without any yellow on it—the designer missed out on an important message, right? You might be able to read that the flavor’s banana, but you don’t know at first glance. 2021 brought us plenty of marketing trends to watch for in 2022, including color palettes to use in your marketing materials.

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Trends Marketing Strategy Technical Review 81

Sales Hacker

JANUARY 4, 2022

In this episode of the Sales Hacker Podcast, we have Jason Bay , Chief Prospecting Officer at Blissful Prospecting , a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework. powered by Sounder. If you missed episode #192, check it out here : The Holiday Mailbag: Your Community Questions Answered.

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Scale Sales Hiring B2C Innovation 75

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Finix Payments

JANUARY 4, 2022

2021 was another crazy year in Fintech (and for the planet in general). It feels like just last month we were recapping the adventure that was 2020, and suddenly here we are again.

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Sales Hacker

JANUARY 4, 2022

In this live event, Outreach and Crunchbase are joining forces to discuss how you can incorporate critical data like buyer signals into your workflow to target the right prospects and take action at the right time. Let’s cut through the noise, eliminate wasted time, and start closing more deals, fast. The post How To Never Hear “It’s Not the Right Time” Again appeared first on Sales Hacker.

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Sales Data Development 68

30 Day Leadership

JANUARY 4, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kathleen Leigh Lewarchick, vice president of marketing at Xngage. Podcast highlights: 0:23 - Kathleen's background - Kathleen explains her role and organization. 2:05 - First leadership position - How did Kathleen get her start? 2:52 - European Parliament - What was it like working there?

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Development Leadership B2B Marketing 52

Sales Hacker

JANUARY 4, 2022

Learn how to keep prospects engaged throughout the buyer’s cycle by using unique direct mail strategies to help them close deals 5 times faster. The post Creative Ways to 5x Your Close Rates in 2022 appeared first on Sales Hacker.

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Engagement Strategy Sales 68

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

How To Buy Saas

JANUARY 4, 2022

Starting a new saas business and you think you are the first person to bring this idea? Or you only know a few names in your niche and planning to become one among them? Answering these questions needs proper saas competitor analysis. A lot of saas owners do this blunder of starting a saas business without doing much into market or competitor research.

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SaaS Systems Review Social Media Software Review 52

Sales Hacker

JANUARY 4, 2022

Join these two pros in the science of forecasting as they share the exact steps and processes in this workshop that will boost forecasting efficiency, save time, and speed time to revenue. The post A Data-Driven Process for Forecasting That Will Save You 50% On Time Spent appeared first on Sales Hacker.

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Forecasting Data Revenue Sales 65

OPEXEngine

JANUARY 4, 2022

Consumption pricing –a licensing model where software is sold based on use (actual traffic, transactions, etc.) rather than a fixed fee–is making the headlines these days. “Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models” headlined a recent TechCrunch article. “How Usage-Based Pricing Fueled Two 2020 IPOs” led one from Insight Partners.

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Pricing New CTO CTO Metrics 52

Trujay

JANUARY 4, 2022

A good CRM can make a massive difference to your entire business’ efficiency. When you have the right CRM in place, you can responsibly raise your sales team’s KPIs, gather critical insights for marketing, and help customer support deliver a seamless, professional appearance to disgruntled customers. As CRMs continue to develop in line with emerging technology […].

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Trends Customer Support Technology Development 52

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

30 Day Leadership

JANUARY 4, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kathleen Leigh Lewarchick, vice president of marketing at Xngage. Podcast highlights: 0:23 - Kathleen's background - Kathleen explains her role and organization. 2:05 - First leadership position - How did Kathleen get her start? 2:52 - European Parliament - What was it like working there?

Development 52

Development Leadership B2B Marketing 52

CustomerSuccessBox

JANUARY 4, 2022

Conducting an effective and valuable Quarterly Business Reviews (QBR) is a challenge in itself. By having a QBR, your intention is to meet with the client to discuss business and support them in achieving their objectives. Sounds easy and straightforward, right? The conceptualization of a QBR is far easy than its implementation. Right from planning the meeting to getting your executive sponsors and champions to the meeting is a hard task.

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Business Construction Communication Data 52

SaaStr

JANUARY 4, 2022

So an interesting IPO you may have missed is Braze. Braze was early to taking a next-generation approach to marketing automation software, focused on being mobile and messaging first. In 7 years from launch in hit $100m in ARR in 2019, and then $200m in 2021, just two years later. Today, they are at $260m in ARR growing a stunning 63% with a $7 Billion market cap.

New CTO 57

New CTO CTO Software Review B2B 57

User Pilot

JANUARY 4, 2022

What’s the role of behavioral segmentation? SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Surely segmenting based on customer behavior will yield the best results for your marketing efforts. In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication w

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SaaS Scale Onboarding Customer Lifetime Value 98

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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

Revenue

SmartKarrot

JANUARY 4, 2022

Role: VP, Customer Success Location: Remote, Sunnyvale, CA, US Organization: Clari As a VP of Customer Success, you will lead all aspects of the Customer Success organization which includes driving strategic adoption, ensuring a remarkable customer experience, and optimizing ongoing engagement with Clari. Attract, hire and empower a world-class team that can manage large, complex customer installations, and provide advisory services on revenue operations and intelligence.

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Customer Success Payment Solutions Sales Hiring Payments 3