Wed.Aug 07, 2019

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The ROSE Metric | The Return on Your Most Important SaaS Asset

The SaaS CFO

Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization. But I have a gut feel that we are missing an important metric around organizational efficiency. […].

Metrics 94
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Zoom Had a Burn Rate Budget. So Should You.

SaaStr

There was a very curious thing in Zoom’s financials leading up to its IPO that I am surprised no one commented on. But as a founder, it jumped out at me. In 2017, Zoom’s cash burn was exactly equal to its Gross Proft. In other words, it burned exactly $0. It didn’t make a profit that year (although it does now), but nor did it even lose a nickel: .

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SaaS Differentiation: How to Win in a Crowded Market with High Feature Commoditization

OpenView Labs

The other day, I was discussing the inception of Loomly on a podcast, when the host asked me, “Wasn’t it a bit scary to launch a new product in a mature market with substantial competition?” In the same vein, during initial investor calls, the concept of “crowded verticals” almost always comes up. And when we have casual conversations with outsiders, we are sometimes pinged on whether similar tools pre-existed Loomly.

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New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals

Kellblog

In this post we’re going to look at the management accounting side of multi-year SaaS deals that grow in value over time. I’ve been asked about this a few times lately, less because people value my accounting knowledge [1] but rather because people are curious about the CAC impact of such deals and how to compensate sales on them. Say you sign a three-year deal with a customer that ramps in payment structure: year 1 costs $1M, year 2 costs $2M, and year 3 costs $3M.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What the four forces can teach us about the user onboarding experience

Intercom, Inc.

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.

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6 Best Digital Marketing Strategies for B2B Businesses

Nimble - Sales

B2B, known as business to business, is a creative and diverse marketing model. It’s quite tricky to leverage your brand in this highly competitive market. So, looking out for strategies which will boost your business and hence revenue is a must. Without following a proper business marketing plan, your business might suffer and would not […]. The post 6 Best Digital Marketing Strategies for B2B Businesses appeared first on Nimble Blog.

B2B 105
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Guide to SaaS Customer Services Software and Top 10 Solutions

SaaS Metrics

Introduction Failing to offer great customer services directly impacts customer satisfaction and retention rates. Superior products/services alone are not good enough in today’s competitive market. Excellent customer services and knowing who wants what is equally important in achieving success. Modern technologies have enabled enterprises as well as SMBs to acquire and process customer data like never before.

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How to get a handle on multicloud management

IT World

As enterprises pile more cloud activities onto the platforms of more cloud providers, many IT and network managers are feeling overwhelmed because each cloud provider comes with its own toolset, rules and user demands. In a multicloud environment, this convoluted mixture quickly leads enterprises into a pit of complexity, confusion and cost. Coming to the rescue are more than a dozen vendors, ranging from IT stalwarts to startups, offering multicloud management tools designed to bring order, con

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Custom Landing Pages: The Unlikely Answer to Low Email Lead Conversion

Sales Hacker

Did you know the probability of selling to a new prospect is only 5-20% ? What if I could help you beat that statistic, raising your probability to 20% or more? It is possible — if you understand the problem and adopt the simple solution I’ll share with you in just a minute. First, the problem… To be honest, this isn’t anything you don’t already know.

Scale 73
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Top 5 Quick Landing Page Tactics To Improve Conversion Rate

Backlinkfy

There is only a small difference between reaching your annual target and missing it by a small number. It is frustrating but inevitable if you are not too careful. It not only finishes your chances of getting a bonus but it also ruins your mood (for the next few weeks). After all, you did a lot of hard work. But what can you do to get more orders for your store?

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Summer Slowness is Over: 5 Ridiculously Easy Sales Hacks to Stay Hot!

Sales Hacker

How do you avoid stagnation? Simple: Stay “hot” during your day-to-day selling with the help of DiscoverOrg and Outreach! Join this webinar panel as these sales experts discuss cultivating strategies for. The post Summer Slowness is Over: 5 Ridiculously Easy Sales Hacks to Stay Hot! appeared first on Sales Hacker.

Sales 65
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Securing SaaS Apps in the Modern Workplace

BetterCloud

SaaS is a double-edged sword. It gives end users endless ability to collaborate with others, share data, and access files from anywhere at anytime. These features are exactly what makes SaaS a boon to productivity. However, these same features have created a swath of new security threats that IT and security teams are still learning how to navigate.

SaaS 40
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Sales Leaders: How to Close More Deals Using LinkedIn (Part 2!)

Sales Hacker

Back by popular demand, three social selling experts are getting together for a special online event to discuss best practices and etiquette to building relationships and closing deals via LinkedIn. LinkedIn is the largest social networking platform for business professionals. But you already knew that. What you may not know as a sales leader is whether or not you’re effectively using it to build your brand and move the needle for your business.

Sales 64
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How to Be an Intentional Organization With an Intentional Tech Stack

InsightSquared

What is an intentional organization? The first step toward sustainable, strategic growth for any organization is to look at your business as an ecosystem. Each individual team needs to understand not only the function of its role but the impact of it. The value of revenue operations is in its ability to establish these crucial connections between your go-to-market teams by putting in place a single strategic operations team to guide and support them, all with the same central driver: revenue.