Thu.Dec 16, 2021

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How Technical Credibility & Metrics Will Help You Close More Deals

Predictable Revenue

As a sales rep it's critical that you're credible about how technical things interact so that you can help customers get to their intended outcome. The post How Technical Credibility & Metrics Will Help You Close More Deals appeared first on Predictable Revenue.

Metrics 232
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Thanks to Toplyne, UserGems, Accusoft, and Oyster for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Toplyne helps sales teams at product-led companies convert their freemium users!

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Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

Tom Tunguz

Tokens are the paid customer acquisition channel of web3. By analyzing how web3 companies invest tokens, we can calculate the cost of customer acquisition (CAC) for a crypto company. When a user spins up a validator to verify transactions on a blockchain, stresses the testnet and is rewarded with tokens, stakes tokens to generate yield, burns tokens to transact, or receives an airdrop for tweeting, a cryptoco expends tokens to acquire a customer.

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Come for the Tool, Stay for the Exchange: Bootstrapping Liquidity in the Private Markets

Andreessen Horowitz

Over the past 20 years, there has been a dramatic shift in capital flow from the public to private markets. Since 2000, private market assets have grown over 10 times, representing over $6 trillion globally. This trend has been driven by a variety of factors, including low interest rates, companies staying private longer, the need. Read More. The post Come for the Tool, Stay for the Exchange: Bootstrapping Liquidity in the Private Markets appeared first on Future.

Marketing 143

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Fresh and Creative Email Campaign Ideas for the New Year

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post Fresh and Creative Email Campaign Ideas for the New Year appeared first on ReSci.

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SaaS integrations: How they can help sales teams close more deals

CloseSaaS

SaaS integrations are no longer a point of differentiation in the tech industry. They are a requirement. As the standard for ease-of-use continues to rise, it's important to consider your company's options when introducing or augmenting integrations capabilities.

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SEO in Future: Trends and Tips for Small Businesses

SaaS Metrics

Search Engine Optimization (SEO) is arguably one of the most fruitful ways to drive potential customers to your site. One thing is sure though, SEO is most effective when used correctly, but it is easier said than done! It would help if you had robust game plans to rank highly on search. Read more. The post SEO in Future: Trends and Tips for Small Businesses first appeared on SaaS Metrics.

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Unlock The Full Potential Of Your Customer Success Team: An Interview With Naz Madani

Valuize Consulting

Unleash The Power Of Your People. Customer retention is a top priority for growing SaaS organizations, but an equally important, yet often overlooked, concern is employee retention. In the last year, 40% of Customer Success (CS) organizations reported a higher-than-average employee turnover of 11-25% ( Totango , 2021). The great resignation has hit the tech industry with brute force, making attracting and retaining high-quality Customer Success talent more important, and more difficult, than eve

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Hypergrowth Requires Building and Scaling Financial Go-To-Market Expertise

Chargebee

Building and scaling the Finance function early creates a culture of data-centric decision-making as well as continued experimentation on growth. This balance of structure with chaos is particularly critical for the thrival of a hyper-growth company.

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Dec 16 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Alpharetta, GA, US (Hybrid) Organization: Bakkt As a Vice President of Customer Success, you will set the overall vision and strategic plan for the Customer Success organization, focusing on increasing product adoption, leading a positive customer experience, and driving growth. Define and optimize the customer lifecycle by driving programs and initiatives to improve engagement.

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Shifting to the Next Gear: Proven Strategies to Accelerate Growth With Intercom

SaaStr

How do you take good revenue growth to great revenue growth? Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . Know Your Business. It’s likely that most SaaS leaders can immediately spout off their ARR (Annual Recurring Revenue) –– after all, that’s the key growth metric.

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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

The customer experience (CX) has always been a priority for companies. But surprisingly, most businesses have had a (very) late-start to actioning CX strategies. Pay attention to the CX engines. Over 80% of business leaders agree that CX offers a competitive edge — this remains unchanged across 2015 to 2020. Yet, only 26.2% fully define and track the value of CX.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Andrew Chen on how tech’s giants drive growth with network effects

Intercom, Inc.

If you’re in the startup world, chances are you know exactly who Andrew Chen is. Moreover, you’ve likely benefited from his advice at one point or another. A mathematician by training and growth expert by trade, Andrew led Uber’s Rider Growth teams in the pre-IPO period, and for the past three years, he’s been a general partner at Andreessen Horowitz, the most widely-known VC firm on the block.

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How to Get CX Buy-in from Frontline Employees?

SmartKarrot

Image Source. To achieve success in your customer experience programs, you need to have a strong executive commitment. And looking at the industry standards, business leaders indeed do value CX. However, sometimes, it becomes exceedingly difficult to get buy-in from frontline employees in the corporate world. But if they do not get the buy-in from frontline employees, companies end up expending energy and resources on CX, but eventually, it fails.

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What Are T Accounts and Why Do You Need Them?

Baremetrics

T accounts are one of the primary forms of performing double-entry accounting. They are so named because they are shaped like a T. Above the T is the name of the account, and the T account is then separated into left (debit) and right (credit) sides. T accounts are a simple and convenient way to organize your journals for basic bookkeeping functions.

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The Customer Success Managers’ Role in a Product-Led Growth Business

OpenView Labs

The role of customer success (CS) hasn’t been around for long, but recently has undergone a transformation, especially within product-led growth (PLG) organizations. While the function doesn’t differ drastically from its counterpart at sales-led organizations, a few aspects change both the priorities and nature of the role. Given the product is the primary driver of initial customer acquisition at PLG organizations, I want to cover a few key differences that emerge with how traditional CS teams

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla