Mon.May 03, 2021

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The Struggle Is Real: Customers Have Difficulty Actually Buying

Sales Hacker

There’s a myth that corporate buyers hold all the power over vendors – that vendors struggle to sell. However, perhaps it’s the other way around: buyers struggle to buy. “As hard as it has become to sell in today’s world, it has become that much more difficult to buy,” notes Brent Adamson, Distinguished VP, Advisory, Gartner. “The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.”.

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AngelList: Early Stage Valuations Actually Aren’t Up That Much. It’s The Top Startups That Are On Fire.

SaaStr

It can be hard to tell from the media and Twitter just what’s happening in SaaS and Cloud startups these days. We see emerging leaders like Brex quickly raise at $7B+ and ClickUp raise at $1B just months after raising at a fraction of those valuations. We see hot earlier-stage startups out of top incubators getting funded at record valuations.

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5 Easy Steps to Clear Your Cache in WordPress

The Daily Egg

If you’re a beginner, chances are you’ll need to know how to clear your cache in WordPress. If you’re totally unfamiliar with the term, clearing your cache is simply a way for you to clear your website’s temporary storage of content and data. This way, you know you’re getting the freshest set of content or […]. The post 5 Easy Steps to Clear Your Cache in WordPress appeared first on The Daily Egg.

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Next Time — Ask For $1,000,000. A Year. I’m Not Kidding.

SaaStr

There are two exercises I like to do with SaaS companies marching up-market. The first is to challenge them to double their highest ACV ever on the next similar prospect. If your highest paying customer pays you $30,000 a year … even if all the rest pay you only $3,600 a year (a not uncommon scenario) … then why can’t you get $60,000 a year from the next Big Prospect that come in the door?

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how these SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How Your Content Efforts Shape Your Company Culture

Predictable Revenue

This article talks about what company culture is, how to use content marketing to show off your brand’s story, and how to create the right types of content for your business and audience. The post How Your Content Efforts Shape Your Company Culture appeared first on Predictable Revenue.

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How to Create an Authentic Brand Story that Actually Improves Trust

Neil Patel

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status. What’s in a story, though?

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How to Stop Micromanaging After $1m-$2m ARR. You Have To.

SaaStr

In the past, we’ve touched on several different ideas to help you scale, to do Even Better: Imagine capital doesn’t matter. And see where that takes you. More here. And if your team knows how to spend it, correctly — find a way to get them the capital they need to grow even faster than plan. Add a layer. A new edition, new services, an outbound sales team, an account management / upsell team.

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Facebook Stories: A Marketing Guide With Actionable Tips

Neil Patel

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.

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Top 10 sales cadence tools + 6 steps to choose the right software

CloseSaaS

Compare features and set up with the top sales cadence software options, including Close, SalesLoft, Outreach, Mailshake, VanillaSoft, and more. Plus, learn how the right outreach channels, easy segmentation, and personalization options should factor into your decision.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

Neil Patel

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming skills employers look for.

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What Not to Mention in Your Grant Proposal for Non-Profits

SaaS Metrics

Securing funding through a grant for your organization is a long process from applying for the grant to hoping that you receive the grants. Since the competition for grant funding is high, you must know what to say in your grant proposal. It is vital that your application is well received and. Read more. The post What Not to Mention in Your Grant Proposal for Non-Profits first appeared on SaaS Metrics.

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BetterCloud Proudly Announces Its ISO 27001 Certification

BetterCloud

Last year, BetterCloud’s new CIO Tommy Donnelly said that he wanted to push a lot of transformation across the organization, particularly around security and technology. He added, “There are just a lot of differences [in securing customer data] because BetterCloud is a 100% cloud native application.”. Securing our customers’ data has always been a top priority, but even more so over the past few months.

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How I Sold My Business: The Personal Touch Approach

Divestopedia

When Jason Gibson decided to sell his mid-sized business, he went about things a little bit differently.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Case Study: Johnson Outdoors

TrackStreet

The post Case Study: Johnson Outdoors appeared first on Trackstreet.

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Developing Leaders for Customer Success

SmartKarrot

If you lived in and around the customer success space for a while, take a moment and think back to those earlier years. Appreciate how far the field has come–from delivering onboarding and adoption outputs to achieving major corporate and customer outcomes like customer ROI and retention. Leadership and the Customer Success Profession. Customer success firmly established a new level of legitimacy and maturity over the last decade or so.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.

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May 03 – Customer Success Jobs

SmartKarrot

Role: Client Success Director – Sales Location: Atlanta, GA, US Organization: BRKThru Digital As a Client Success Director, you will obtain a solid pipeline of active pending business at all times. Keep abreast of the latest industry trends. Ability to have difficult conversations both internally and externally. Identifying potential customers through networking initiatives, cold-calling, and email communications.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.