Fri.May 03, 2019

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My Final Verdict on Multi-Year, Prepaid Deals

Kellblog

After years of experience with and thinking about multi-year, prepaid SaaS deals, my mental jury is back in the box and the verdict is in: don’t do them. Why? Multi-year, prepaid deals: Are not the norm , so they raise eyebrows among investors and can backfire with customers [1]. Complexify SaaS metrics. SaaS businesses are hard enough to understand already.

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6 Customer Retention Strategies That Keep Customers Coming Back

ChurnZero

The following is a guest blog post by Sam Makad. . If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one. But loyal customers don’t just appear out of thin air.

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How to Achieve Loyalty Through the Customer Journey

Nimble - Sales

Source Brand identity and loyalty are more important now than ever. Brand intimacy studies have shown that brands which form relationships with their customers are much more successful. Companies like Spark and Nimble have even made improving business-customer relationships in their business model. It stands to reason that this attitude has moved to the field […].

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All You Need To Know About Fonts

The Daily Egg

Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich. It’s common to think of fonts only […] The post All You Need To Know About Fonts appeared first on The Daily Egg.

Branding 279
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The New Forecast Flow

InsightSquared

Having an accurate sales forecast is critically important to the business. As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. But the challenge remains: forecasting accurately is hard. There are many variables that contribute to the challenge of rolling up an accurate forecast on a consistent basis.

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The Traditional Product Management Method is Broken

OpenView Labs

According to the State of Salaries report from Hired, Product Manager (PM) was the highest paid tech role in 2018. And yet, the overwhelming majority of companies aren’t leveraging their product managers to the greatest advantage. In fact, many of these companies have set up a structure in which PM incentives are completely out of alignment with the ultimate goals of the company.

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The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

Totango

Customer loyalty is priceless. If you retain customers , they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers are more likely to make major purchases or upsells. But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. Always keep the customer experience in mind.

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The a16z Pitch Room: Sandbox VR

Andreessen Horowitz

Have you ever wished you could be in the room when founders present to the Andreessen Horowitz investing team? Even better, do you wish you could stay to hear the discussion after the pitch?

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Microsoft touts its first managed blockchain service: JPMorgan’s Quorum

IT World

Microsoft today announced its first Azure-based, managed blockchain platform using JPM's Quorum enterprise-class distributed ledger technology. Since 2015, Microsoft's Azure cloud service has allowed users to install a number of blockchain platforms, including Enterprise Ethereum, Hyperledger Fabric, R3 Corda, and Quorum. That service only offered provisioning and setup.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscription60 weekly: April 29 to May 2

ProfitWell

The Weekly Rundown. 4/29: the ugly side of growth. Intercom x Pipedrive on the Ugly Side of Growth. Growth is a good problem to have, but it’s not always a pain free process. The experts at UC Berkeley and Stanford uncover research from over 3,000 startups, and Intercom’s Insider podcast shares those findings, exploring “the ugly side of growth” with Pipedrive’s Tara Bryant.

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Why do my cold email campaigns fail to produce results?

Net-Results

Obviously, the actual answer to your question can only be provided after looking at your actual campaigns, emails, etc. However, as Director of Revenue for a SaaS company , I do tend to get a lot of cold emails. 99.9% of those I ignore, so I suppose I can tell you what doesn’t work based on that: Generic copy. This goes for emails and also LinkedIn InMail.

Sales 40
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SaaStr Podcasts for the Week: May 3, 2019

SaaStr

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. To date, Manny has raised over $114m in funding from some great people including friends of the show in the form of Alex Clayton @ Spark, Mayfield, Trinity Ventures and DFJ Growth, just to name a few.