Mon.Sep 09, 2019

The Three Rules of Freemium

Point Nine Land

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago.

On The Spectrum: Thoughts on Zuckerberg, Tradeoffs, and Cultural Values

Casey Accidental

Many founders spend a lot of time trying to codify their culture and get culture right for their company. Yet many companies end up with serious cultural issues as they scale. Frequently, this is due to a forest for the trees approach to culture.

7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise

OpenView Labs

tl/dr: Intent data is generating lots of buzz. Demand generation marketers are increasingly relying on data to identify active buyers to quickly nurture into sales qualified leads. This helps to reduce sales cycles and increase close rates.

The SaaS Finance Roundup


On the heels of last week’s SaaS Customer Retention Roundup ?, we thought we’d spotlight some of our favorite SaaS financing pieces. The many facets of SaaS financing remain among the most confusing, overwhelming and scary topics for young SaaS founders.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

How to scale a sales team: what the different stages of growth require from sales leadership

Predictable Revenue

We'll take an in-depth look at how to scale a sales team and effectively nail each stage of sales growth. The post How to scale a sales team: what the different stages of growth require from sales leadership appeared first on Predictable Revenue.

Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization

The Daily Egg

Note: We have spent the past 15 years building robust visual reporting tools for millions of websites. The big challenge has always been getting people to install the JavaScript necessary so their site could be accurately tracked.

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Account Based Prospecting: How to Build an ABM & Sales Development Machine

Sales Hacker

One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though.

The Ultimate Checklist for Marketo Landing Pages


The post The Ultimate Checklist for Marketo Landing Pages appeared first on CloudKettle. SaaS Sales and Marketing B2B best practices free resource how to Marketing automation marketo marketo landing pages Saas

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PODCAST 74: Picking Up the Right Company to Work for w/ Ryan Lallier

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ryan Lallier , Director of Inside Sales at InsightSquared. Ryan has a diverse background in Sales, with positions ranging from individual contributor to head of sales roles at companies like Dataminr, Gartner, and YayPay.

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Totango IBIZA Product Updates | September 9, 2019


Totango Product Updates | September 9, 2019. Introducing Agenda, an enhanced experience for your team to manage their work and control their time. Portfolio managers are extremely knowledgeable about their customers and their work.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

3 SaaS Vanity Metrics (and What You Should Measure Instead)


“ Every metric looked at in isolation is a vanity metric. ” – Alex Chaidaroglou. With more and more data available to us, how do we know which metrics we should pay attention to, and which are fluff?

Make your business bigger with the Internet of Things

SaaS Metrics

If you are a small or medium business owner in 2019, you are probably concerned about increasing: Operational efficiency Productivity, and Market awareness. If you talk to a technical expert about achieving these goals, chances are that they will direct you towards the “Internet of Things”.

Customer Engagement Strategies to Try in 2019-2020

Nimble - Sales

The speed of development and the profitability of a business depends on the number of clients.

Recur Now 9/9: Extra! extra! the Post is going product


Today, we're taking a look at how subscribers can fuel revenue. We're also shining the spotlight on Patty McCord: the people professional who went from bopping around border towns to streaming giant Netflix, where she created a sort of Bible for culture for some of the biggest names in the Bay Area. Today's Top Subscription News. Subscription Economy Powers Growth. The music business is booming and it’s all thanks to the subscription economy.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

How To Create A Social Media Marketing Strategy In 5 Easy Steps


Social media campaigns give you a simple way to attract the target audience, engage with your prospects, and generate precious leads.

Announcing Waltz: A new distributed write-ahead log


We are happy to announce the open source release of Waltz. WePay’s engineering team has come up with a fresh approach to reconciling transactions on distributed systems at high volume that makes the transaction log the single source of truth rather than the database.

Instagram Likes and Followers - 10 Ways You Can Get More Of Both


Instagram is one of those social media platforms that’s ideal for brands of all types, in all industries, and of all sizes. It offers the perfect place for you to gain exposure and develop a loyal band of followers.

ChurnZero Announces New CCO, CMO, and VP of Sales


ChurnZero Expands Leadership Team to Capitalize on Business Growth and Mission to Bring Customer Success to All Subscription Businesses. ChurnZero Announces New CCO, CMO, and VP of Sales appointments to its leadership team. .

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.