Mon.Sep 09, 2019

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The Three Rules of Freemium

Point Nine Land

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending o

Scale 75
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On The Spectrum: Thoughts on Zuckerberg, Tradeoffs, and Cultural Values

Casey Accidental

Many founders spend a lot of time trying to codify their culture and get culture right for their company. Yet many companies end up with serious cultural issues as they scale. Frequently, this is due to a forest for the trees approach to culture. Companies think they maybe they can hide lack of alignment and political strife with pool tables and company offsites, and are surprised when they still have employee attrition problems.

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7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise

OpenView Labs

tl/dr: Intent data is generating lots of buzz. Demand generation marketers are increasingly relying on data to identify active buyers to quickly nurture into sales qualified leads. This helps to reduce sales cycles and increase close rates. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.

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The SaaS Finance Roundup

SaaSX

On the heels of last week’s SaaS Customer Retention Roundup ?, we thought we’d spotlight some of our favorite SaaS financing pieces. The many facets of SaaS financing remain among the most confusing, overwhelming and scary topics for young SaaS founders. SaaS finance success requires careful research, patience, critical thinking and brutal honesty with yourself.

Finance 49
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to scale a sales team: what the different stages of growth require from sales leadership

Predictable Revenue

Scale 127

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Account Based Prospecting: How to Build an ABM & Sales Development Machine

Sales Hacker

One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though. To take it back a step, if Marketing can figure out how to scale account-based programs, and do it in a coordinated (between Sales and Marketing), measurable way — alignment would easily follow.

Scale 60
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How to Level Up Your Sales Career in 2023

CloseSaaS

Feeling like your sales career is stuck in place? That you’re trying to climb the ranks within your team, but it just doesn’t feel like you’re truly levelling up? Let’s be honest, you have some lofty goals for your life as a sales pro (as you should!).

Sales 52
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3 SaaS Vanity Metrics (and What You Should Measure Instead)

Cobloom

“ Every metric looked at in isolation is a vanity metric. ” – Alex Chaidaroglou. With more and more data available to us, how do we know which metrics we should pay attention to, and which are fluff? It’s easy to be attracted to the numbers that make you look good, but you could just be lured in by vanity metrics , rather than metrics that offer real, actionable information to measure and improve your SaaS company’s growth.

Metrics 55
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PODCAST 74: Picking Up the Right Company to Work for w/ Ryan Lallier

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ryan Lallier , Director of Inside Sales at InsightSquared. Ryan has a diverse background in Sales, with positions ranging from individual contributor to head of sales roles at companies like Dataminr, Gartner, and YayPay. Ryan is also a member of the Revenue Collective, and founder of SalesGevity, and advisory and consultancy for start-ups.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Totango IBIZA Product Updates | September 9, 2019

Totango

Totango Product Updates | September 9, 2019. Introducing Agenda, an enhanced experience for your team to manage their work and control their time. Portfolio managers are extremely knowledgeable about their customers and their work. In order for them to be successful, they should know the goals of their work, how their activities relate to the goals of the team as a whole, and the time frame in which they’re working on these initiatives. .

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The Ultimate Checklist for Marketo Landing Pages

CloudKettle

The post The Ultimate Checklist for Marketo Landing Pages appeared first on CloudKettle.

B2B 67
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Make your business bigger with the Internet of Things

SaaS Metrics

If you are a small or medium business owner in 2019, you are probably concerned about increasing: Operational efficiency Productivity, and Market awareness. If you talk to a technical expert about achieving these goals, chances are that they will direct you towards the “Internet of Things”. What is IoT? Have you started your Internet of Things software development?

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Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization

The Daily Egg

Note: We have spent the past 15 years building robust visual reporting tools for millions of websites. The big challenge has always been getting people to install the JavaScript necessary so their site could be accurately tracked. SO we asked ourselves: how can we give customers who are not ready to install, some value quickly? […]. The post Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization appeared first on The Daily Egg.

Data 259
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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ChurnZero Announces New CCO, CMO, and VP of Sales

ChurnZero

ChurnZero Expands Leadership Team to Capitalize on Business Growth and Mission to Bring Customer Success to All Subscription Businesses. ChurnZero Announces New CCO, CMO, and VP of Sales appointments to its leadership team. . ChurnZero, a real-time Customer Success platform, announced new appointments of to its leadership team: Abby Hammer as Chief Customer Officer, Hunter Montgomery as Chief Marketing Officer, and Jason Moore as VP of Sales.

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How To Create A Social Media Marketing Strategy In 5 Easy Steps

Backlinkfy

Social media campaigns give you a simple way to attract the target audience, engage with your prospects, and generate precious leads. The likes of Facebook and Instagram gather billions of users on a daily basis, so it would be foolish not to take advantage of this opportunity to expand the fan base relatively quickly. Jake Gardner, a social media marketer at the best dissertation service , says social platforms give brands a number of other advantages: Raise brand awareness Promote new products

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Recur Now 9/9: Extra! extra! the Post is going product

ProfitWell

Today, we're taking a look at how subscribers can fuel revenue. We're also shining the spotlight on Patty McCord: the people professional who went from bopping around border towns to streaming giant Netflix, where she created a sort of Bible for culture for some of the biggest names in the Bay Area. Today's Top Subscription News. Subscription Economy Powers Growth.

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Instagram Likes and Followers - 10 Ways You Can Get More Of Both

Backlinkfy

Instagram is one of those social media platforms that’s ideal for brands of all types, in all industries, and of all sizes. It offers the perfect place for you to gain exposure and develop a loyal band of followers. After all, Instagram has grown so much, it has over 200 million active monthly members that share over 1.6 billion likes and 60 million images every, single day.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.