Tue.Sep 24, 2019

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Revenue backlog definition: SaaS subscription revenue backlogs

ProfitWell

One thing that can make operating a SaaS company tricky is the number of different revenue types you have to keep track of. And one of the types that a lot of companies miss is revenue backlog : the total unrecognized revenue across the term of a given subscription agreement. It’s not a glamour statistic—it doesn’t show up on financial statements. In fact, it’s not recorded in any meaningful way that’s comparable to other revenue statistics (particularly deferred revenue, which it’s often confus

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Crossing the Chasm: How to Scale a SaaS Company

Cobloom

From tiny startup to multi-national scale-up, growing a SaaS company is a rollercoaster ride of ever-changing problems. Crossing the chasm is one of the biggest challenges you'll ever face, a huge hurdle that's claimed thousands of promising startups. So to help you understand the problem, and deftly side-step it when the time comes, we've pulled together a complete, all-in-one guide to scaling a SaaS company - with actionable tips for selling to every type of buyer you'll encounter on your jour

Scaling 88
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Hypergrowth, No Office and $100M in ARR with Invision and ARM Holdings (Video + Transcript)

SaaStr

Join Seth Shaw, Invision’s Chief Customer Officer alongside moderator and Arm Holdings CMO, Joyce Kim for a Q&A session. Want to see more content like this? Join us at SaaStr Annual 2020. Joyce Kim | CMO @ Arm Holdings. Seth Shaw | CCO @ Invision. FULL TRANSCRIPT BELOW. Ladies and gentlemen, welcome back from lunch. At this time we have Joyce Kim, Arm Holdings Chief Marketing Officer, and Seth Shaw, InVision, Chief Customer Officer.

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The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […]. The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg.

Strategy 279
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Stats That Prove Ignoring Remote Work is a Business Failure

SaaStr

By Frank Weishaupt, Owl Labs CEO. If you told me there was an employment strategy that would improve my company’s employee retention, hiring, and productivity — yet I ignored it — I bet you’d question my leadership. . I find it shocking whenever businesses limit their growth opportunities when the data stares them right in the face. The 2019 State of Remote Work report found that more than half (62%) of U.S. employees work remotely — that means nearly 2 in 3 employees are worki

Business 149

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The Four Components Of Every Growth Strategy

Baremetrics

When you think of “growth,” what’s the first thing that comes to mind? Hacks, tricks, experiments, dark patterns? I don’t blame you. Heck, we’ve even written about how growth hacking is manipulation. So yeah, we’re with you. I’d like to introduce another way of thinking about growth: something we’ll call the Growth Matrix. Copy/pasting hacks and tactics you see from others will likely fail you because they’re part of a larger strategy that doesn’t necessarily fit with your business.

Strategy 100
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How to Structure a Winning Sales Team

Nimble - Sales

A sales team is almost like a uniform mechanism striving for a universally common goal – to sell the company’s product or service. According to real practice, however, it may be quite challenging to adjust efficient cooperation between all the members in such a team. Let’s discuss how to structure a sales team most properly and […]. The post How to Structure a Winning Sales Team appeared first on Nimble Blog.

Sales 94
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Five Ways Fintech Startups Can Find Customers

Andreessen Horowitz

When founding a company, we all secretly hope that the best product (ours, of course) will win on its own merits. That’s rarely the case —seemingly brilliant apps often languish without finding an audience. As a result, many entrepreneurs become … The post Five Ways Fintech Startups Can Find Customers appeared first on Andreessen Horowitz.

Startup 84
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B2G sales: How startups can sell to government agencies

CloseSaaS

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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CDPs, DMPs and CRM… Oh My! Which Data Solution is Right for Your Business?

Hull

This blog post was originally featured as a guest post for MarketingProfs.com. We live in a data economy. The explosion of data and the ability to use that data to make more informed decisions have drastically changed the way we do business for the better. But in pursuit of that promised state, many organizations have found that even though they have all the data they want, putting it together and determining exactly how to use it still proves challenging.

Scale 51
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Fivetran

Andreessen Horowitz

Companies want to process more data because more data leads to more insight and greater differentiation. As a result, many of the fastest growing sectors in the enterprise are around infrastructure for data, whether that’s warehousing, analytics, streaming, or visualization. … The post Fivetran appeared first on Andreessen Horowitz.

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The #1 Killer of All Sales Deals and What to Do About It

Sales Hacker

Sales 102
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Adam Neumann stepping down: Softbank getting its ducks in a row?

The Marketing & Growth Hacking Publication

As many had anticipated, WeWork’s CEO, Adam Neumann, is stepping down, and it could all have been about Softbank. Continue reading on Marketing And Growth Hacking ».

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Win More Deals with the Top Sales Secrets of 2019 [Revealed]

Sales Hacker

Learn the most impactful secrets (that are working right now) used by veterans that will increase your pipeline velocity and enable you to leapfrog the competition. The post How to Win More Deals with the Top Sales Secrets of 2019 [Revealed] appeared first on Sales Hacker.

Sales 40
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How to have impact as a product designer

Intercom, Inc.

A lot of the books, articles and discourse around product design focuses on the process of design work (the things designers do) and the output of design work (the things designers deliver). We often spend less time thinking and talking about the impact of design work – that is, what does our work truly achieve and change beyond just the artefact that it delivers.

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Customer Retention vs New Customer Acquisition: How Do You Optimize Both?

Totango

Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. . It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, adoption, and renewal. Knowing these different stages can be powerful for monitoring, servicing, and motivating customers, but it all needs to come from a unified, consistent brand

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How Atlassian Helps Startups Clone Their Product Led Growth Strategy

OpenView Labs

In a recent article on the OpenView blog , Blake Bartlett frequently advises to “be like Slack!,” but quickly acknowledges that it’s not particularly a piece of advice that’s easy to follow. I don’t promise that this story of the software company, Midori answers “how to be like Slack,” but it does explain that maybe the Slacks and Atlassians of the world are making it easier for others to follow their path by building powerful ecosystems.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Feature Announcement: Built-In Shopping Cart for Popup Storefronts

FastSpring

Software companies around the world work hard every single day to build products and services their customers will love. At FastSpring, we have the unique opportunity to witness this magic happen with thousands of our amazing sellers. We know that building these products and services is only one piece of the puzzle for companies selling digital products online.

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A SaaS pricing guide: SaaS pricing models, strategies, & examples

ProfitWell

Every SaaS company might be different—but almost every single one makes the same mistake that puts the company in jeopardy: it doesn't understand its pricing. Companies pour blood, sweat, and tears into creating a great product and bringing in new customers. Yet most SaaS companies don’t know what they’re worth to their customers or how best to communicate value.

Pricing 64
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Risks of Direct Deposit Payroll Processing

Agile Payments

Recent news has once again exposed the reality that there are inherent risks for a third party ACH processor in handling and processing payroll transactions for a company who handles payroll for multiple companies or even a single company's needs.

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Vacation, subscribed

ProfitWell

Today, we dive deep into subscription travel. Plus, our team plays a game of Overrated/Underrated to decide if open-office layouts are the way to go, or if classic cubicle life is best for productivity purposes. Today's top subscription news. You guessed it: more from WeWork. We’ve covered WeWork ad nauseam, so why stop now? We’re hearing some WeWork board members want CEO Adam Neumann ousted.

Travel 40
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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[Free Guide] How to Do SaaS Competitive Analysis To Win In Your Niche?

Incredo

$157 billion … That’s the expected total size of software-as-a-service industry for 2020! The industry you operate in is growing, new companies are emerging on the horizon, SaaS owners are making even more money year by year. However, this fact will make you feel motivated only if you are aware of SaaS competition pace and are ready to allocate resources to your SaaS competitor analysis process.