Thu.Jun 06, 2019

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What I Learned Rescuing Our Startup From Death

Groove HQ

How we turned around a company that was headed toward failure This is Part 2 of how we rebuilt Groove. Check out part 1 to get the whole story. As a founder, the only thing worse than your company struggling is knowing that it’s entirely your fault. As Groove quietly stagnated, I had simply believed […]. The post What I Learned Rescuing Our Startup From Death appeared first on Groove Blog.

Startup 106
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The Truth About DevRel & How To Make It Work

OpenView Labs

I once wrote a post about how developer advocates and developer relations teams are like avocados. Among other things, I pointed out that avocados and DevRel teams are both good for you and have the potential to deliver amazing benefits. They also both take a while to ripen and tend to be a little pricey. But, in the long run, patience and a willingness to invest in longer-term returns almost always pay off.

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Making the Most of the Customer Renewal Process

Totango

Renewal is a promise of future reward. In fact, an MRI study of the thought processes of loyal customers found that specific parts of the brain are activated when a customer sees a brand they like. Those illuminated parts of the brain are associated with our emotional responses, and they encourage us to act in a certain way based on an expected future reward.

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How to take ownership of your sales career with Alexandra Adamson of Women in Sales

Predictable Revenue

Learn how to take ownership of your Sales Career, Explore the Subtle Art of Job Descriptions, and Discover Tips for Finding a Mentor. The post How to take ownership of your sales career with Alexandra Adamson of Women in Sales appeared first on Predictable Revenue.

Sales 113
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Why Today’s Customers Are Your Company’s Marketers

Nimble - Sales

Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. He is the Executive Director of Schaefer Marketing Solutions, specializing in marketing strategy and social media workshops for clients and start-ups around the world such as Adidas, Dell, AT&T, the air force, and the […].

Marketing 108

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[Webinar]: How Conversion Optimization Can Transform Your Digital Campaigns

FastSpring

Continual learning and innovation are the building blocks of success for today’s software companies. Whether you’re looking to introduce a new landing page, optimize the checkout process on your site, or roll out a new digital marketing campaign, it is extremely important to make sure that you’re accurately testing the impact of each strategy. If you’re feeling a little anxious after reading the word “test”, I just want to assure you that there’s nothing to really worry about.

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a16z Podcast: Deep Learning for the Life Sciences

Andreessen Horowitz

Deep learning has arrived in the life sciences: every week, it seems, a new published study comes out… with code on top.

AI 82
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Healthcare Marketing Plan 101

Adhere Creative

Y our healthcare service is a business, but when it comes to marketing this business, you face specific challenges and unique issues that do not come up under ordinary consumer-advertising situations.

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A Practical Toolkit for Deep Learning in the Life Sciences

Andreessen Horowitz

Bharath Ramsundar, Peter Eastman, Pat Walters, and I wrote Deep Learning for the Life Sciences with one primary message in mind: you can easily now do world-class AI in Bio from your laptop.

AI 63
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Subscribed 2019 Is a Wrap!

Zuora

Highlights from Subscribed 2019 including choice insights from Appspace, Worldpay, Thales Group, PwC, Roland Berger, amaysim Operations, CFGI, Bitly, Broadly, and more! The post Subscribed 2019 Is a Wrap! appeared first on Zuora.

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Synapse

Andreessen Horowitz

20 years ago, if you had a great idea for an online business, it would take significant time and capital to launch.

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NoAm Subscribed 2019 SEE Awards

Zuora

Announcing the winners of this year's Zuora SEE (Subscription Economy Excellence) Awards, presented at Subscribed 2019. The post NoAm Subscribed 2019 SEE Awards appeared first on Zuora.

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Beyond Access: How to Secure Your Users’ Interactions with BetterCloud

BetterCloud

This post originally appeared on Okta’s Security Blog. The rise of user mobility and SaaS application adoption have drastically changed the landscape for access and security: More people are accessing more resources from more locations and more devices. Organizations must ensure that all users around the globe—whether remote employees, customers, partners, or contractors—can securely access data and protect applications anywhere.

Mobile 40
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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ADDI

Andreessen Horowitz

More than two-thirds of Americans have at least one credit card. In fact, the median number of cards per person is almost four.

Banking 45
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Weekly Walk with LearnLux’s Co-Founder & CEO, Rebecca Liebman

OpenView Labs

The post Weekly Walk with LearnLux’s Co-Founder & CEO, Rebecca Liebman appeared first on OpenView.

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Why Your Sales Contest is Demotivating Your Sales Team (& How to Fix It)

Sales Hacker

Sales 68
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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. But how do you decide when to build an app for your product and what platforms to invest in?

Scale 190
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Microsoft Azure and Oracle Cloud connect

IT World

Microsoft and Oracle are partnering in the cloud, allowing their customers to run enterprise workloads across Microsoft Azure and Oracle Cloud. A direct network connection and identity interoperability between the two clouds will also allow customers to seamlessly migrate workloads and data, the companies said. Users can run one part of a workload within Azure and another part in Oracle Cloud.

Azure 12
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Friendbuy partners with ReSci – Referral program and email capture

ReSci

Introducing our Friendbuy integration We’re happy to announce our Friendbuy integration that works with billion dollar brands as well as diverse startups. Friendbuy is a referral program and email capture software for marketers. Friendbuy’s advanced capabilities can accelerate your customer acquisition, optimize your referral and influencer. The post Friendbuy partners with ReSci – Referral program and email capture appeared first on ReSci.

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Looker Joins Google Cloud

Tom Tunguz

Today, Looker is announcing they are joining Google Cloud. During the past seven years, Looker has evolved to become the business intelligence platform for the modern business, that sits atop the next-generation data warehouses like BigQuery, Snowflake and RedShift. Throughout the journey, the long term vision has always remained the same: to become the single data layer across an enterprise.

Cloud 36
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How We Run Finance & Operations with Two People at ChartMogul

Chart Mogul

With only 2 people on our Finance & Operations team, we have to be smart about how we use our resources. These are the tools that help us scale our work. Finance & Operations. Exciting, right? The first thing that comes to mind when you think of a SaaS business? Probably not. Yet, people lie at the heart of every software company, so taking good care of them is imperative for every SaaS business that wants to succeed.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.