Tue.Jul 06, 2021

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A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

OpenView Labs

The way that people make buying decisions for SaaS follows a relatively predictable pattern. One person builds out a new function. They use free tools (Google Drive, usually) in the early days. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing.

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Best Free SSL Certificate

The Daily Egg

Privacy and security are the two things you never want to skimp on—especially for your website. Thankfully there are free Secure Sockets Layer certificates, or SSL certificates, that help protect your site and tell Google your site is safe for users. Once we spent a ton of time researching the best free options, we found […]. The post Best Free SSL Certificate appeared first on The Daily Egg.

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Dear SaaStr: Should I Include Professional Services In My ARR Calculation?

SaaStr

Q: As a SaaS company should you include professional services in your ARR number? Include professional services in your total revenue run rate. But — break it out. Here’s a great example from Qualtrics : You can see here at a $723m run-rate, that $535m is from software / SaaS and $198m is from services. You can also see the relative ratio of the two, and that Qualtrics, while it does have substantial services revenue, is still primarily a software company.

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The Complete Guide to Google Voice Conference Calls

The Daily Egg

Google Voice is a cost-effective way for growing businesses to host conference calls. However, what’s the importance of conference calls these days? And how can you improve your conference calls? We dive deeper into this and everything you need to know below. Why Google Voice Conference Calls Are So Important Conference calling is just a […]. The post The Complete Guide to Google Voice Conference Calls appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Use Twitter Advanced Search to Drive 100% More Leads

Neil Patel

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

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15 Career & Business Coaching Resources, Tips, and Benefits

Neil Patel

As business owners and marketers, we go through manic highs and lows. Things go well for a while, then follow with periods of low performance. This is normal. One way to help get yourself over the hump is with business coaching. The best business coaches not only coach you in your business but also coach your life as a whole. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing.

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Measuring Customer Loyalty: 5 Ways to Track It

Totango

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again and refer you to others, increasing your revenue. Customers who don’t feel committed to your brand are more likely to churn and spread negative word-of-mouth. Being able to quantify how loyal your customers are can help you evaluate where you stand with your clients, predict where your customer relations are going and take steps

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PODCAST 168: How to Take Risks and Fail Fast with George Donovan

Sales Hacker

In this episode of Sales Hacker, seasoned professional George Donovan , Chief Revenue Officer at Allego , offers up key insights distilled from his more than two decades of experience in sales, marketing, and operations. powered by Sounder. If you missed episode 167 check it out here: Announcing the Revenue Innovators Podcast. Subscribe to the Sales Hacker Podcast.

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Meet Scott: Customer Support Representative at ChurnZero

ChurnZero

ChurnZero’s employee spotlight series highlights the person behind the professional, digging deep and discovering what drives our team members. This spotlight features, Scott Polidoro , Customer Support Representative at ChurnZero. . Scott plays a central role in providing best-in-class services to ChurnZero’s rapidly expanding customer base by giving product guidance and investigating and helping to resolve product issues. .

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Best-in-Class Prospecting is A BAD HABIT: The Calendar 1st Approach Changes Everything

Sales Hacker

For far too long sales has been optimizing a prospecting process that makes life easier for the rep, but hasn’t put that same focus on the buyer’s experience. In this session, you will learn how to change normal sales prospecting conventions in a way that will impact your conversion rates and pipeline immediately. So, if you want to see how to take a more buyer-centric approach that saves 31% of your reps time, while exponentially driving more revenue, join our session.

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What is a sales trainer job? + 6 steps to find one and get hired

CloseSaaS

If you love building other people’s skills and confidence, you may be considering a sales trainer job. But to do that, you’ll need to do more than train new reps—you’ll be expected to build and implement a structured plan for sales training across the team, plus measure and report on the results.

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Seven Factors to Consider Before Your Business Moves to a Subscription Model (Association of MBAs)

Navint

Thinking of moving your business to a subscription model to grow revenues? Navint CEO, Jim Martindale outlines 7 factors to consider so you understand how the change will impact the way your sales teams work with customers – and your company. Source. Article Lead-to-Revenue Recurring Revenue

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The 10 Most Important Lessons I’ve Learned as a Founder-CEO (and VC)

SaaStr

Q: What are the most important lessons you’ve learned in your career? My list: Slow down big decisions, speed up the rest. I’m not the first to say this, but boy it’s correct. Wait and find a truly great co-founder. I’ve done so, so much better when I had a great co-founder. But when I’ve had one that wasn’t as committed … that led to mediocre outcomes.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Strategies to take your customer support global

Intercom, Inc.

These days, customers expect instant access to support, especially for products that are critical to their business operations. It gives them peace of mind that if something breaks, it can be fixed immediately. But how do you live up to these expectations if your customers are on one side of the globe? If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy.

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A Guide to Effective Customer Follow-ups

SmartKarrot

From the few missed lessons of customer service that result in effective and efficient deliverability, customer follow-ups are one of the top 3. How do your customers feel about your business? Does your brand contribute to a sense of customer delight ? It is the basic asking of the question that shows your customers that you care and that their feedback is valued.

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How to Persist JWT Tokens for Your SaaS Application

Frontegg

The first (and probably one of the most important) parts of every multi-tenant SaaS application is identity management. This is because the main idea of multi-tenancy is that a user belongs to one (or more) tenants. The separation of the user-tenant concept is one of the most important aspects of multi tenant applications , where several users (with different roles and permissions) can control the same application (tenant).

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Jul 06 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: New York, NY, US Organization: Ogury As a Director of Customer Success, you will lead a team of CSMs & coach them across the full sales cycle, maximizing their customer service, performance, and revenue opportunities. Proactively manage and develop team members through frequent coaching, performance reviews and training.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Not all growth is equal: Why growth efficiency matters to venture lenders

OPEXEngine

Venture debt is a specialized form of corporate credit that differs from traditional corporate lending in a number of important ways. While traditional credit is typically backed by assets or cash flow generated by a business, venture debt is used by fast-growing companies that are consuming — rather than producing — cash to support their continued growth.