A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection
OpenView Labs
JULY 6, 2021
The way that people make buying decisions for SaaS follows a relatively predictable pattern. One person builds out a new function. They use free tools (Google Drive, usually) in the early days. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing.
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