Wed.Feb 03, 2021

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One Tough (But Rewarding) Job: Being the First Sales Rep at a SaaS Startup

SaaStr

Ah, the first sales rep. Being the first salesperson into a start-up in a rewarding — but very tough job: Your Founder Boss likely will never have managed a salesperson before. She likely won’t know what you are supposed to do 40+ hours a week. Your Founder Boss may have strong views on what you should be doing. Which may be wrong. Whichever founder was doing sales, likely thinks that may be the way to do sales going forward.

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Best MRP Software

The Daily Egg

If your business constructs, manufactures, or repairs products that have a specific delivery date, you require detailed information about the raw materials you need, when you need them, and how much you need. Manufacturing resource planning (MRP) software is designed to help you manage this process with laser-like precision while increasing your operation’s productivity.

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How Do I Follow up with a Prospect 1 or 2 Months after They Downloaded a Whitepaper?

SaaStr

Q: How do I follow up with a prospect one or two months after they downloaded a whitepaper that they may have forgotten about? Write a very personalized email. Most SaaS companies find that “whitepaper leads” are some of their lowest yielding leads. But the yield isn’t zero. It’s just low. Perhaps it’s because whitepapers are downloaded early in the discovery process.

SaaS 247
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Sriram Krishnan

Andreessen Horowitz

Welcome, Sriram Krishnan, our newest general partner, to Andreessen Horowitz! . Sriram is a well-known and much-loved figure in the technology world of Silicon Valley and beyond. His product career spans four of the great companies of our era: Microsoft, Facebook, … The post Sriram Krishnan appeared first on Andreessen Horowitz.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Interesting Learnings from Okta at Almost $1B in ARR

SaaStr

Okta is one of the more interesting Cloud and SaaS leaders, growing from its early roots as one of several Cloud identity vendors, to the break-out leader, to expanding its product profile to developers and customer identity, and more. Okta has been on a terrific journey with inspirational founders. More on how they got there here: They’ve coming up on $1B in ARR (!

More Trending

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One Reason to Maybe Run Office 365, Not Google Workplace

SaaStr

Q: Do a sizable number of startups use Microsoft 365? Most startups I work with run on Google Workplace / GSuite. It’s truly Cloud-native, it integrates slickly with the rest of their Google life, and most startups tend to use Gmail already in general and in their personal lives. But … perhaps they should be running Microsoft 365 instead. Not because it’s better.

Cloud 218
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What Are Google Web Stories?

Neil Patel

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website.

AI Search 140
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7 Common Enterprise Marketing Mistakes

SaaStr

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this guide, Menaka (MK) Shroff, the Director of Global Marketing at Google , shares her observations of the misunderstandings she has seen during her career and how to avoid them. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 Rational & Committee Buyers.

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WordPress Vs. Shopify

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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CRM For Recruitment Agencies: Finding the Right Candidate at the Right Time

Nimble - Sales

CRMs for recruitment agencies are a weapon that can enhance pretty much every major KPI for a head-hunter: offer acceptance rate, pipeline velocity, days to offer, average candidate experience, fill rate, win rate, and more. In the era where job-hunting is a home chore and the best talent comes at a 200% markup of the […]. The post CRM For Recruitment Agencies: Finding the Right Candidate at the Right Time appeared first on Nimble Blog.

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Securing GraphQL Based SaaS Applications

Frontegg

GraphQL is not a new concept and is definitely here to stay. Since it was introduced in 2015 by Facebook , GraphQL has gained a lot of popularity and has influenced how developers and teams are structuring their APIs, moving away from REST API and generating queries, mutations and subscriptions. There are a few key architectural changes which GraphQL has introduced.

SaaS 98
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All You Need to Know About the Subscription Business Model

Chargebee

With the clear advantages and sustainability of the subscription business model presents, it offers endless growth opportunities for traditional and new-age businesses alike.

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The Baremetrics Content Library

Baremetrics

We've written a good chunk of content at Baremetrics over the years. In order to help you navigate it a little easier, we've pulled out some of our "highlights" and categorized them for you. Did you randomly land on this page and aren't sure what the heck Baremetrics is? Learn more here ! Table of Contents. 1. Just starting out. 2. Pricing your SaaS. 3.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Creating the Right Business Automation Process

Treehouse Technology Group

Business automation is a powerful way to improve the speed and agility of business operations and sharpen focus on objectives that really matter. So, what is business automation? At its core, it’s objective is to enable people to work on strategic directives and operational improvements by freeing them from highly repetitive and mundane tasks.

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Introducing Stream by Chargify

Chargify

Introducing Stream by Chargify, the data-streaming engine which powers our revolutionary new feature, Events-Based Billing. The post Introducing Stream by Chargify appeared first on Chargify.

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55 – SaaS Onboarding, with Étienne Garbugli

Natalia Luneva

In this session Étienne and I discuss email onboarding strategies with Product and marketing consultant Étienne Garbugli. Étienne helps entrepreneurs & innovators leverage customer insights to build and grow businesses. Why is onboarding difficult? Their might have different roles especially if you are in B2B or enterprise because you might need to sell to multiple stakeholders.

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MilesWeb Managed VPS Hosting: Do They Offer High Performance as They Say?

SaaS Metrics

Every business owner now understands the importance of taking the business on the internet. This allows them to form a brand and expand it to get known for the interested audience. Over traditional marketing methods like TV advertisements, or newspaper advertisements, digital channels are preferred highly. And digital advertising can be done 100% perfectly if you have a proper running website.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Q&A: Selling for People Who Don’t Love Sales – Part 2

ChurnZero

As a follow-up to our well-attended webinar on “ Selling for People Who Don’t Love Sales ” with Bryan Neale from Blind Zebra Consulting, we wanted to get more of our audience’s questions answered. . Since we didn’t have the time to get to all of the questions that came in during the live webinar, Bryan took the time to go through and provide his responses to the unanswered questions, so we could share them with you here. .

Sales 52
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Want to Validate Your BetterCloud Expertise? There’s a Certification For That

BetterCloud

Last year saw the significant shift in our workforce that had been promised for years, with many organizations going from an “office first” to a “ remote first ” approach. Predictably the spend on, and adoption of, cloud technologies grew rapidly , speeding up what was already a fast moving trend toward adopting a best-in-breed SaaS strategy for organizations.

Cloud 52
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Why You’re Not Ranking on Google (And How to Fix It)

Neil Patel

Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.

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Feb 03 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Clearwater, FL, US Organization: MeritDirect As a Vice President of Customer Success, you will own the Customer Success function: Build, develop and lead Customer Success to continue to be a best-in-class function, a competitive advantage within the industry, and a pivotal element of scaling and shaping the 180byTwo business.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic?

Marketing 142
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HubSpot’s CCO on Go-to-Market Success, Redefining Growth, and Doing the Right Thing

OpenView Labs

With so many different ways to go to market, it’s easy to assume that each one has its own success secrets. But that’s not at all the case—at least not based on Yamini Rangan’s experience leading teams at Workday, Dropbox, and now HubSpot. On a recent episode of the OV BUILD podcast , host and OpenView Partner Blake Bartlett spoke with Yamini about exactly what goes into a successful go-to-market (GTM) strategy.

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What Is Customer Intent? How Customer Intent Data Can Help Transform Customer Success?

SmartKarrot

Every time a customer comes forward to make a purchase, there is always a reason behind it. If they are looking for a great pair of boots, it could be possible that they are prepping up for an event. If they are ransacking the ball gown department, maybe they have a prom to attend to. That is exactly what the term, customer intent is all about. Know that it is more like a question of ‘why’, and not ‘what’ Each step of a client’s experience with a brand showcases some unde

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A Simple Guide on How to Pitch a Sophisticated SaaS Solution

Sales Hacker

Pitching a complicated industry-specific SaaS is like the Olympics in sales. In the era of social media and fast-paced content consumption, the most valuable asset is time. Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.