Thu.Mar 25, 2021

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

“This is Terry the Tech Exec. 54 and married with two kids. Terry hates Twitter, eating at his desk, and traffic jams. But Terry does love a good game of golf, eating Smarties, and hanging out with his two labrador retrievers.”. Yawn. Newsflash: buyer personas are useless. First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale?

Scale 112
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Hubspot CRM Review

The Daily Egg

Hubspot is rated as the number one option when it comes to CRM solutions over and over again. This is because of two things: There is a free option that is really comprehensive and works quite well compared to other ‘free’ software, and you can do just about everything you’d want to see your business […]. The post Hubspot CRM Review appeared first on The Daily Egg.

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Health matters: Store and process healthcare data in a HIPAA-compliant manner using Intercom

Intercom, Inc.

The onset of COVID-19 has accelerated a digital transformation in the healthcare industry, resulting in changes to how patients receive care and how medical records are stored and processed. From healthcare providers to insurers and others, the pandemic is rapidly driving organizational change and prompting businesses to consider future needs by adopting new technologies to replace or assist with historically manual workflows without compromising on care or privacy.

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BATNA – Why You are So Bad at Sales

SaaStr

The other day, a sales leader working asked me how I got to be “so good at sales.” I’m not. You might think so that after almost 3,000 answers on Quora, 300 blog posts, and 35,000 tweets. But I’m pretty bad at it. In fact, that’s why I have so much respect for the art and process of sales. Because once I saw truly great folks practicing the art — the lightbulb went off.

Scale 245
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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CX pioneer Jeanne Bliss on building customer-centric businesses

Intercom, Inc.

This question has been shaping customer experience expert Jeanne Bliss ’s career for as long as she remembers. Jeanne is one of the leading voices on customer-centric leadership. In fact, she wrote her first book, Chief Customer Officer , long before that type of role was even widely known. She’s been coaching business leaders for over 30 years, helping them build more customer-centric initiatives and create long-lasting, memorable relationships with their customers.

More Trending

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Selling into Ever-Changing, Highly Regulated Industries – Part 1: Technology & Cyber

Predictable Revenue

This is the first blog in the series of Highly Regulated Industries, featuring tips, tricks, and tactics from sales professionals selling into heavily regulated spaces from cybersecurity to healthcare. The post Selling into Ever-Changing, Highly Regulated Industries – Part 1: Technology & Cyber appeared first on Predictable Revenue.

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools.

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Chief Revenue Regrets – The Sales Leader Blindspot: Early Stage Funnel

InsightSquared

Agile transformed engineering teams. ABM is transforming marketing. Yet, we are still running forecast and funnel reviews just as we did decades ago … interrogating and inspecting deals to assess the quality of the funnel to meet the number. I believe that technology is now available that will fundamentally change our approach! . Forecast vs Funnel Review.

Revenue 71
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How to Sell Products on TikTok

Neil Patel

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. There are more than one billion users on TikTok , and the app is available in over 150 countries.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Digital Customer Success vs COVID – One Year Anniversary Recap

Totango

March marks the official one-year anniversary of the COVID-19 pandemic. Can you believe it has been a year? As the world entered “lock-down” this time last year, little did we know we would all be sheltering in place, working digitally, remotely, and locked within the walls of our homes for the remainder of 2020 and beyond. No one knew what the “new normal” meant for the market, industry, businesses, or customers.

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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.

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a16z Slack Debate: Breakout Marketplace Companies and Categories

Andreessen Horowitz

The a16z Marketplace 100 series explores the companies and trends behind largest and fastest-growing marketplace companies. See more at a16z.com/marketplace-100. Surveying the 2021 marketplace landscape: Which COVID-propelled marketplace categories will accelerate and which will make a comeback this year? … The post a16z Slack Debate: Breakout Marketplace Companies and Categories appeared first on Andreessen Horowitz.

Trends 61
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Product Power Breakfast #2: Thomas Interviews Dave

Kellblog

(TLDR — Link to Episode #2 , Thursday, April 1st at 8 am pacific.). Well, we just finished the first episode (“ Dave interviews Thomas “) of our Enterprise SaaS Product Power Breakfast series and wow, was it crazy. In addition to our regularly scheduled interview on product management with Thomas, we had: A guest appearance from the ever-brilliant Jason Lemkin , EchoSign founder, VC, and creator of SaaStr — thanks for coming!

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Looking for a remote sales job in 2023? Here's how to land a sweet gig

CloseSaaS

Remote sales jobs allow you the flexibility of working from anywhere, but they can be harder to land. By following the top remote job boards, making a list of the companies you’re passionate about, and building a better LinkedIn profile that sells you as a salesperson, you’ll be on the right track.

Sales 52
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Why is Customer Retention Important for B2B SaaS Business?

CustomerSuccessBox

No matter what era we live in, customer retention is something that will never fade away. Why? Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. They’ve moved down your marketing and sales funnel and have finally invested in your software. .

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SmartKarrot Inc. Announces $1M+ Extended Angel Round Funding

SmartKarrot

Frisco, TX — 03/24/2021 — Investors have once again identified the potential in SmartKarrot Inc., resulting in the successful completion of another angel round of fundraising. The software company received an additional $1M+ for their subscription-driven go-to resource for digital-led enterprises and B2B businesses. Focused on customer retention and expansion, SmartKarrot provides organizations with the ability to combine customer intelligence, smart workflows, and automated actions.

AI 19
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79 SaaS Statistics in 2021 That Will Change the Way You Think About SaaS Management

BetterCloud

SaaS was always a popular delivery model, but with the accelerating pace of digital transformation, it’s become de rigueur as of late. And as companies around the world rush to adopt SaaS, the need for robust SaaS management has never been clearer. We rounded up 79 SaaS statistics for 2021 that show the bright future of SaaS, the growing challenges of SaaS management, the power of automation, and more.

SaaS 98
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Mar 25 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success- Telecommunications Location: New York, NY, US Organization: Rokt As a Vice President of Customer Success, you will be responsible for revenue growth and retention rates of the Telecommunications partners and advertisers. Developing deeper and a stickier level of relationships with all key stakeholders. Mastering the functionality of the Rokt platform and utilizing the insights and data to optimize campaigns across your portfolio to deliver on individual an

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Top 8 User Management Features Within Your App

Frontegg

Every app has an Admin Portal where the end-user can manage each aspect of their personal profile and where the more privileged admins can also manage their organizational account settings. One of the main screens within this Admin Portal would usually be User Management (a.k.a “team management”, “users”, “members” etc). In the age of self-service and PLG ( Product Led Growth ), user management capabilities are becoming one of the most important features within your SaaS application for guarante

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What Is Dogfooding (or Eating Your Own Dog Food)? Examples, Pros, and Cons in SaaS

SmartKarrot

Eating your own dog food or Dogfooding is very common in SaaS companies. It is a practice where companies test the product or service by letting people use them. In real-life when these products are tested, you get to know them in detail. The whole point is letting employees use the software like any customer would. That will give a detailed purview of how the product works.

SaaS 10
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Free Trial vs Demo: The Winner Isn’t Who You Think It Is

User Pilot

As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.”. For us, it turned out that the best solution is…both. But don’t take my word for it. It may change. That’s the thing with ‘it depends’. It depends on your product’s positioning , the complexity of using it, and where you want to focus your marketing efforts.

Scale 98
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.