Fri.May 15, 2020

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Brand Building 101: How to Build a Brand

The Daily Egg

The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone can create a business. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company […]. The post Brand Building 101: How to Build a Brand appeared first on The Daily Egg.

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The Crypto Price-Innovation Cycle

Andreessen Horowitz

People who’ve been in crypto for a long time view the space as evolving in cycles, alternating between periods of high activity and “crypto winters.” There have been three cycles so far. The first peaked in 2011, the second in … The post The Crypto Price-Innovation Cycle appeared first on Andreessen Horowitz.

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Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Unbounce

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns. (More than 20% of small businesses have at least one person doing marketing in addition to other tasks.

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a16z Podcast: Growth in Turbulent Times

Andreessen Horowitz

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. These, of course, are not normal times. In the fallout from the pandemic, most founders … The post a16z Podcast: Growth in Turbulent Times appeared first on Andreessen Horowitz.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Subscription Models: Growth in Services

Zuora

This article was originally published by Philippe van Hove, Zuora Area Vice President, in Industrial Management News Developing, producing, and […]. The post Subscription Models: Growth in Services appeared first on Zuora.

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The Billionaire vs. the Billion Dollar Fund Manager

Zuora

“Software contracts are better than first-lien debt. You realize a company will not pay the interest payment on their first […]. The post The Billionaire vs. the Billion Dollar Fund Manager appeared first on Zuora.

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4 SaaS benefits & advantages: Software as a Service pros & cons

ProfitWell

The SaaS model continues to gain traction. It seems as though more and more companies are jumping on the cloud bandwagon…and for good reason. If you haven’t transitioned to SaaS yet, I promise moving to a cloud-based computing system sounds more complicated than it actually is. There are many different cloud-based models for storing data, but this article is focused directly on SaaS.

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How Customer Success is Rising from Response to Recovery: Usage Insights from ChurnZero

ChurnZero

As an emerging discipline, Customer Success has not experienced a global health or financial crisis during its relatively brief lifetime. Facing massive economic instability for the first time, Customer Success teams had to devise crisis preparedness and communication plans as well as customer retention strategies to minimize churn. With Customer Success teams beginning to transition from response to recovery and adapt to their “new normal,” we wanted to share some basic benchmarks showing how C

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a16z Journal Club: Using CRISPR to Prevent Coronavirus and Influenza Infection

Andreessen Horowitz

In this episode of a16z bio Journal Club, general partner Vijay Pande, bio deal team partner Andy Tran, and bio editor Lauren Richardson discuss a novel CRISPR-Cas-based anti-viral strategy. The discussion covers the differences between this newly developed prophylactic strategy, … The post a16z Journal Club: Using CRISPR to Prevent Coronavirus and Influenza Infection appeared first on Andreessen Horowitz.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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SevenFifty Improved Retention and LTV by Marrying Engagement and Subscription Data

Chart Mogul

SevenFifty’s VP of Finance and Operations, Jonathan Tartell tells us how they used their existing revenue data to improve financial reporting and create a compelling vision for investors. What is SevenFifty. SevenFifty is an online marketplace for the alcoholic beverage wholesaling industry. The company is bringing technology-driven innovation to this huge but antiquated market.

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PLG 123: Shopify goes DTC. Will they succeed?

OpenView Labs

Would you use a business version of Snapchat? We are seeing a rise in asynchronous video communication, which is exactly what Snapchat v1.0 was built around (plus the disappearing feature). Loom is clearly leading the charge on this trend today with >1M users, and the Sequoia Capital stamp of approval. Now with the launch of Loom for iOS, I am seeing the Snapchat parallels even more given the mobile form factor.

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SevenFifty Improved Retention and LTV by Marrying Engagement and Subscription Data

Chart Mogul

SevenFifty’s VP of Finance and Operations, Jonathan Tartell tells us how they used their existing revenue data to improve financial reporting and create a compelling vision for investors. What is SevenFifty. SevenFifty is an online marketplace for the alcoholic beverage wholesaling industry. The company is bringing technology-driven innovation to this huge but antiquated market.

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To brand affinity & beyond

ProfitWell

Today on the show, brand affinity amid a pandemic is apparently top of mind for many. So how can you make your brand top of mind as well? Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 day +1.06% | ?? 30 day +2.32% | ??90 day +4.01%. It’s been an overall solid week for the B2B SaaS crowd—and we’re still on the up. We’ve seen a steady increase in the overall index, up 1.06% over the last week.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Future of Online Gambling – VR Casinos

SaaS Metrics

Gambling is one of the most intriguing ways for people to entertain themselves. It has been attracting fans of all nations and religions for decades. After the beginning of the digital revolution, the industry moved online and further increased its popularity and revenues. Nowadays, more and more users prefer gambling sites in order to relax and have some fun.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

Ep. 333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Tidelift has raised over $40M from some of the best in the business including Foundry Group and General Catalyst. As for Bridget, she has the most incredible track record. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.

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The Best Casino Game Developers To Look Out For

SaaS Metrics

Online gambling has risen in popularity and with it, the number of game developers creating new casino games. Some have been active for several years now while others are only just starting up. But which game developers are actually worth paying attention to and trying their games? Find out here. Microgaming Microgaming is one of the leading slot developers which first launched back in the late 90s.

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Saas:?Some Great?Product Lifecycle Strategies!

SmartKarrot

All services and products in the market have a certain lifecycle. The time period starting from the product’s first launch to the final withdrawal from the market is said to be its lifecycle. Product Lifecycle strategies is quintessentially important to a marketing strategy as it helps to identify various solutions and tactics for showcasing a product.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Demystifying the Difference Between Customer Success Manager vs Project Manager

SmartKarrot

Source: Medium. And to really get into an efficient customer success program, it is pertinent to know the key differences between the customer success manager vs project manager. Herein, we shall be discussing some of the bullet points that illustrate why both the managers are needed to work as a team! While it is a customer success manager who renders a real-time sales approach, constituting relations with the extant customers, he is also the one to understand the company and product goals in d

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Sample of a Great Customer Success Manager Job Description

SmartKarrot

The role of a Customer Success Manager (CSM) has now been a subject of rapid expansion in any software as a service (SaaS) company. Though, this role started out on a simpler ground; promising a keen transformation of customer engagement from an orthodox ‘reactive’ to a rather ‘proactive’ mind-set. As you can see, today the entire face of this role has changed dynamically.

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May 15 – Customer Success Jobs

SmartKarrot

Role: Senior Customer Success Manager, Customer Success Manager Location: Remote, US Organization: Infor Customer Success Manager provides customers with dedicated resources that will guide and help customers achieve maximum value from their investment. The CSM brings micro-vertical expertise and an understanding of the customer’s challenges and how Infor technology can help the customer meet their business goals.