SaaStock

MARCH 27, 2019

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x. Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech.

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Pricing Headcount Banking Revenue 201

SaaStr

MARCH 27, 2019

If you sell to B2B companies in particular and want leads — we got ’em. SaaStrEuropa is coming up FAST on 12-13 June. We’ll have 2,500 founders and execs right in the Left Bank of Paris. SaaStrAnnual is in March of 2020 at San Jose Convetion Center again and will be monster. 30% of the booths are GONE from renewals so pick now. Pick by March and get the renewal rate (2018) instead of the 2019 rate and the best location.

Banking 152

Banking B2B Marketing 152

FastSpring

MARCH 27, 2019

In the past couple years we’ve seen an uptick in ecommerce as more customers look to complete their shopping experiences on the web. As the online shopping trend continues to grow, it shouldn’t come as a surprise to hear that more customers are taking a greater interest in how merchants handle their payment information. Whether it’s localized shopping experiences or data security, your software company needs to make sure that you’re continuously meeting the ever-changing needs of today’s shopper

Merchant Services 104

Merchant Services Payment Services Payment Methods compliance 104

SaaStr

MARCH 27, 2019

I think the meta-answer is that the best of the WebEx team rebuilt WebEx with all their 100s of top people-years of learnings from scratch. As Zoom. CEO Eric Yuan was WebEx’s VP of Engineering and decided to build a better version from scratch. He took 40 of the top WebEx engineers with him: [link]. You take the 40 best engineers from a market leader and get a chance to do it over again, and start with the latest technologies, from scratch, without the headaches of a 10-year-old code base … you

Engineering 134

Engineering Technology Marketing 134

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Andreessen Horowitz

MARCH 27, 2019

One of my focus areas as an investor is marketplaces, because I’ve seen firsthand how they can transform an industry — especially when they also have network effects that can lead to huge scale and impact.

Scale 109

Scale Startup Scaling 109

InsightSquared

MARCH 27, 2019

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.

Marketing 90

Marketing Revenue Sales Business 90

Nimble - Sales

MARCH 27, 2019

Topic clustering is a popular content marketing plan – and a buzzword that has been thrown around the inbound marketing space in recent years. First of all, what exactly are “topic clusters?” This term refers to multiple pieces of content grouped together by a common topic or relevant subtopics (known as pillar content). As a […]. The post How to Implement Topic Clustering into Your Content Strategy appeared first on Nimble Blog.

Strategy 92

Strategy Content Marketing Marketing 92

Groove HQ

MARCH 27, 2019

Remote teams are the best. End of story. But payroll and taxes for them are not… Companies that have the entire world as their hiring ground have a serious competitive advantage over those that hire only in their vicinity. It’s not that we haven’t heard all the BS excuses managers come up with against remote […]. The post The Manager’s Guide to Payroll and Taxes for Remote Workers appeared first on Groove Blog.

Management 82

Management 82

CustomerSuccessBox

MARCH 27, 2019

Customer Success, at its core, helps customers achieve their goals by maximising the value from a product. Thus, increasing the retention rate, and creating potential opportunity for upsells / cross-sells too. It doesn’t matter how many customers you are signing up every month! What matters is that of the customers who had signed up, how many renewed their contracts.

Customer Success 66

Customer Success Retention Consulting Acquisition 66

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

ProfitWell

MARCH 27, 2019

On this episode of the ProfitWell Report, Sarah Bedrick , Co-Founder and Head of Marketing at Compt , is curious to know if we have any data on how open offices impact subscription growth. Sarah, we have you covered. While open offices were around as early as the 1750s, they didn’t really gain popularity until the early 1900s when famous American architect Frank Lloyd Wright started to popularize them through his designs.

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Subscription Payment Features Underperforming Technical Team Churn 62

OpenView Labs

MARCH 27, 2019

Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa Ashcraft is constantly thinking about continuous improvement and what success looks like for her team. Learn about the importance of pattern matching to remove friction, the metric that matters most for her team and some of her proudest moments. At the end of the day, it’s all about becoming a trusted advisor to users and educating them on using the product in new ways to get the most ou

Customer Success 60

Customer Success Scaling Education Churn 60

Divestopedia

MARCH 27, 2019

Brian Forcier talks about the ways in which you can save on capital gains through investment. With the opportunity zone investments that are available right now, if you're in a position to make an investment, you can save yourself in taxes later.

Investment 45

Investment Interviewing 45

OpenView Labs

MARCH 27, 2019

Scaling and hiring are the top concerns we hear from both our portfolio leaders and the broader tech community. Hiring can be daunting in a rapidly growing startup. Who do you need to hire now to continue to scale the business? Who fits the right background for the job? Each hire is crucial to get right in the early days of the organization. So how do you properly keep track of hiring without completely reinventing the wheel?

Sales Recruiting 56

Sales Recruiting Sales Hiring Scale Interviewing 56

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

BetterCloud

MARCH 27, 2019

You don’t know what you don’t know. This colloquialism is especially true when it comes to SaaS security and management. Because SaaS is still relatively new, and the management of it is mostly uncharted waters, it can be hard for IT managers to know where to begin when managing SaaS applications in their environment. David Politis, our founder and CEO, recently hosted a webinar in collaboration with Daniel Lu, Okta’s product marketing manager, in order to discuss security risks born of SaaS ado

SaaS 45

SaaS Cloud Education Management 45

ProfitWell

MARCH 27, 2019

Hello, my pals. It is Wednesday, March 27th — National Joe Day — and I'm raising a cup of Joe to some of my favorites: Schmo, DiMaggio , Gordon Levitt. This holiday is inexcusably bizarre, but who am I not to celebrate accordingly? Grab your pals, whatever the heck their names are, and let’s get into some midweek subscription. The Rundown In resources.

Travel 45

Travel Cybersecurity Headcount Entertainment 45

Zuora

MARCH 27, 2019

Every week, we bring you the top stories and analyses from the global Subscription Economy. . The post Subscription Economy News – Week of 3/25/19 appeared first on Zuora.

Subscription 40

Subscription Payment Features 40

2Checkout

MARCH 27, 2019

We’ve recently had the pleasure to chat with Andrei Nastasie, the affiliate program manager at Mondly Languages, an innovative language learning app that incorporates native language recordings, augmented reality and virtual reality to help people learn new languages. In this interview, he shares how Mondly started out, what it has been up to and what’s next for this creative company.

Interviewing 40

Interviewing Innovation Management 40

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

Adhere Creative

MARCH 27, 2019

Content creation can be a daunting task for small business owners. The day-to-day activities involved in running a business can leave little time for digital marketing for home service companies. Even though you’re an expert at what you do, coming up with ideas to keep your audience engaged can sometimes seem cumbersome.

Engagement 40

Engagement Marketing Business Content Marketing 40

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Image courtesy: Unsplash In business, you sometimes have to learn lessons the hard way: through experience. However, when you mess up big time, you probably won’t make the same mistake again. There is something to be said for seeing where others have failed and vowing to not repeat their mistakes, though. Given the widespread adoption of social media for marketing purposes, it’s only inevitable that some mistakes will occur.

Social Media 40

Social Media Business Growth Hacking Sales Hiring 40

Adhere Creative

MARCH 27, 2019

Email is an essential tool in digital marketing for home services. It can be a great avenue for reaching potential customers—informing them about specials and providing them with valuable resources with the goal of, ultimately, converting them into buyers. Garnering subscribers for your list is a great first step, but the real trick is getting people to open your emails and, even better, complete the action you’re asking them to take.

Development 40

Development Strategy Marketing 40

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Image source: Unsplash Are you struggling to develop a power-packed pitch for your small business? How can you create a power-packed pitch for the right purpose that will strengthen your startup marketing efforts and help you maximize your return on investments (ROI)? One of the few secret methods that can take your startup business to a whole new height is a good pitch deck.

Growth Hacking 40

Growth Hacking Startup Marketing Investment 40

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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

Revenue

Adhere Creative

MARCH 27, 2019

Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the tools available. Various complications—lack of time and confusion about options—can hinder owners from joining the digital revolution.

Marketing 40

Marketing Social Media Business Branding 40

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Image Source: Pixabay Word-of-mouth marketing is much more than someone talking to their neighbor when they’re out cutting the lawn. Word-of-mouth advertising consists of unpaid promotion in which satisfied customers tell their peers how much they like a business or its products. This form of promotion can take the shape of anything from casual, in-person conversation to positive reviews, feedback on social media, and more.

Social Media 40

Social Media Marketing Growth Hacking Advertising 40

User Pilot

MARCH 27, 2019

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The Marketing & Growth Hacking Publication

MARCH 27, 2019

photo from mockupshots For the solopreneur: create and publish blogs with these blog workflow tips–so it won’t take for-freaking-ever to create content. Blogging regularly is important for businesses of all sizes, but is it always worth it for someone with limited time? Let’s say you’re a solopreneur busting it to make ends meet with a day job and young kids, AND it takes you ten hours to compose a decent blog post, then is it really worth it?

Growth Hacking 40

Growth Hacking Social Media Point of Sale Marketing 40

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Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

Payments

Intercom, Inc.

MARCH 27, 2019

When you work in marketing or sales, you will always have a list of companies you aspire to have as customers. But how do you go about approaching those companies and cutting through the usual noise? That’s where account-based marketing (ABM) comes in. ABM is an approach to marketing and sales where you focus on identifying, targeting and converting specific high-value accounts.

Marketing 26

Marketing Mobile Sales Management 26

The Marketing & Growth Hacking Publication

MARCH 27, 2019

This article is neither a listicle nor a paid promotion. I simply love writing on medium and just want to share my journey with you guys. I hope this article might be helpful to any budding writer,or someone beginning his writing journey on medium. Photo by rawpixel on Unsplash I am nineteen years old and I always had this creative bug in my head. I have been writing as long as I can remember.

Growth Hacking 40

Growth Hacking Social Media Engagement Marketing 40

wepay

MARCH 27, 2019

WePay asked some of our partners for their leadership advice and to share a nugget of business wisdom. These became part of our partnership with the popular SaaStr podcast and we’ve collected them here. From SaaStr Podcast Episode 206 : Kashoo CEO Jim Secord, “The most important thing we’ve learned is to really use your own software. I don’t think there’s any better way to develop product and customer insight than actually eating your own dog food.

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Payment Solutions Software Payments Business 40