SaaStr

FEBRUARY 27, 2020

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? The benefits of both approaches are clear. We’re all human, so if brands can tap into a higher, more emotional meaning for us, we reward that with loyalty.

Marketing 209

Marketing Interviewing Communication Branding 209

Predictable Revenue

FEBRUARY 27, 2020

People leave managers, not jobs. So how do you avoid being that manager? Learn how good leaders keep top talent engaged and inspired. The post Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders appeared first on Predictable Revenue.

Engagement 191

Engagement Revenue Management 191

SaaStr

FEBRUARY 27, 2020

Q: Does valuation play into how likely anyone would want to acquire the business from the founders? There is no question “too high” of a valuation can discourage an acquisition. Acquirers will generally assume they have to pay more than the last round price to buy you, and often 2x-3x more: Plaid at $5b was 2x the last round price. Credit Karma at $7b was ~2x the last round price.

Business 202

Business Pricing Acquisition 202

Andreessen Horowitz

FEBRUARY 27, 2020

This first appeared in the monthly a16z fintech newsletter. Subscribe here to stay on top of the latest fintech news. . IN THIS EDITION. The hype around FICO’s new credit scoring system. What Credit Karma’s acquisition will mean for its products. … The post Credit Karma’s acquisition; FICO’s new scoring system; Better tech for tenants, and more appeared first on Andreessen Horowitz.

Acquisition 111

Acquisition 111

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

FEBRUARY 27, 2020

Q: Is it a prerequisite to have a high IQ in order to succeed as a tech entrepreneur? It is a prerequisite to hire folks with a high IQ to success in software. You probably need a wicked smart CTO, some incredible engineers, maybe an insanely smart head of product or marketing, etc. But if you can recruit people smarter than you … which is a superpower … then that works, too.

CTO Hire 173

CTO Hire CTO Engineering Software 173

FastSpring

FEBRUARY 27, 2020

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Staff Accountant, German Torres: What is your current role at FastSpring? I am currently a Staff Accountant. A lot of the time, my job will change depending on the time of the month.

Interviewing 79

Interviewing Engineering Sales 79

Andreessen Horowitz

FEBRUARY 27, 2020

This month, we recognize the importance of black history and the leaders who paved the way for future generations. African American culture is a driving force behind global culture, a staggering accomplishment. This collective cultural and entrepreneurial genius is what … The post Black History’s Impact on Entrepreneurship appeared first on Andreessen Horowitz.

Entrepreneurship 92

Entrepreneurship 92

OPEXEngine

FEBRUARY 27, 2020

Imagine that you have just signed an LOI for the acquisition of your company. You, the CFO of a mid-sized SaaS company have spent the last 2-3 years getting your financials, your retention, CAC and other key metrics, in shape so you are offered an attractive valuation multiple. Your investors are excited about seeing the return on their money. Now comes the final due diligence, including a cybersecurity review.

Systems Review 69

Systems Review Technical Review Cybersecurity SaaS 69

Andreessen Horowitz

FEBRUARY 27, 2020

When it comes to social and business interaction, the whole world has moved online. We dial into meetings with Zoom, we chat with our friends on apps, and we connect with business contacts on Linkedin. Yet conferences have not seen … The post Investing in Run The World appeared first on Andreessen Horowitz.

Investment 77

Investment Business 77

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

ProfitWell

FEBRUARY 27, 2020

Today, we look at the " how to" of setting up—and learning from—experiments. Plus, an investor and founder reveals what she looks for when considering her investments. And finally, the second annual Enterprise Tech 30 list has been released. (And we do some recognizing ourselves.). Listen wherever you get podcasts: Your top subscription news. Let them all experiment.

Technical Review 52

Technical Review Software Review Innovation Enterprise 52

Upscope

FEBRUARY 27, 2020

Showing how co-browsing saved time sometimes doesn't matter as much as other outcomes like conversions. It depends on what your CEO thinks about all day. While co-browsing might reduce time taken to support a customer, what if the CEO's priority is growth because of pressure to meet investor targets? Below we'll show you the ROI you might want to report first depending on company priorities.

Technical Review 52

Technical Review Software Review Onboarding Retention 52

Sales Hacker

FEBRUARY 27, 2020

The post How to: Instantly Connect & Add Massive Value to Your Ideal Prospects appeared first on Sales Hacker.

Sales 40

Sales 40

Unbounce

FEBRUARY 27, 2020

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a surprise hit at Cannes (though it’s controversially snubbed by the Academy). Your testimonials include Beyoncé and Tom Hanks, and you have to shrink the New York Times just to fit Disney into your “as seen in” logo spread.

AI Search 145

AI Search AI Branding Communication 145

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Sales Hacker

FEBRUARY 27, 2020

The post The Ultimate Guide to Doubling Your Productivity & Profitability appeared first on Sales Hacker.

Sales 40

Sales 40

Chart Mogul

FEBRUARY 27, 2020

Reilly Chase knew that raising prices would not sit well with all of his customers. But he also realized he had to focus on the best ones if his business was to continue developing. I’m the founder of HostiFi. We’re a managed cloud hosting provider for Ubiquiti UniFi and UNMS servers. The majority of our customers are IT/MSP service providers and WISP operators.

Outsourcing Services 131

Outsourcing Services Revenue Outsourced Development Scale 131

ProfitWell

FEBRUARY 27, 2020

It seems as though everyone is talking about marketing, creating more content, and building a strong brand. As Chris Savage, Co-founder and CEO of Wistia, expressed at Recur 2019 , brand marketing feels incredibly important yet nebulous. “Brand marketing” is a term thrown around all the time yet most people are left wondering what it is and how it’s done.

Branding 52

Branding Marketing Advertising Growth Hacking 52

Chart Mogul

FEBRUARY 27, 2020

Reilly Chase knew that raising prices would not sit well with all of his customers. But he also realized he had to focus on the best ones in order to grow his business. I’m the founder of HostiFi. We’re a managed cloud hosting provider for Ubiquiti UniFi and UNMS servers. The majority of our customers are IT/MSP service providers and WISP operators.

Outsourcing Services 52

Outsourcing Services Revenue Scale Outsourced Development 52

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

Intercom, Inc.

FEBRUARY 27, 2020

?. Anyone who’s tangled with customer support knows: getting an answer to your question is one thing, but actually landing on a useful resolution to your problem can be another. Two years ago, we introduced Answer Bot to address our customers’ most important questions. It did a terrific job, but we knew we could do even better. This week, we’re proud to unveil its successor: Resolution Bot , Intercom’s upgraded support chatbot that scales your team by answering 33% of common questions.

Machine Learning 23

Machine Learning Artificial Intelligence Scale User Experience 23