Growth with a Capital “G”: What It Is and How to Get Started
OpenView Labs
APRIL 22, 2019
Everyone is talking about Growth with a capital G these days, but few people fully grasp what that really is. More often than people would like to admit, organizations treat growth like some kind of black box. They know it’s important, but they aren’t exactly sure how it works. At its core, growth is really an experimentation framework. It’s a structured way to develop a set of hypotheses across marketing & product experiences that are informed by what you know about your customer and your b
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