Mon.Apr 22, 2019

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Growth with a Capital “G”: What It Is and How to Get Started

OpenView Labs

Everyone is talking about Growth with a capital G these days, but few people fully grasp what that really is. More often than people would like to admit, organizations treat growth like some kind of black box. They know it’s important, but they aren’t exactly sure how it works. At its core, growth is really an experimentation framework. It’s a structured way to develop a set of hypotheses across marketing & product experiences that are informed by what you know about your customer and your b

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How to Use Analysis to Craft Your Marketing Strategy

Nimble - Sales

We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects, such as how well the plan is aligned to the business, the measurability and performance targets of the plan, and whether the plan is focused […]. The post How to Use Analysis to Craft Your Marketing Strategy appeared first on Nimble Blog.

Strategy 108
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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.

Scale 156
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Are startup CEOs happy?

SaaStr

The best start-up CEOs are: driven. unhappy if they are not building. truly enjoy doing great things with their team. are grateful for those on the journey with them. want very happy employees. incredibly proud of the crazy things everyone has pulled off. are usually pretty excited to get to work on Monday. but … happy themselves? It’s just … a bit too hard for “happy”.

Startup 190
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Office Hours with Travis Bryant

Tom Tunguz

It’s time to start SaaS Office Hours again! Starting on May 14, I’ll be hosting a monthly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. That’s why we call them Office Hours. We’ve done them in the past and they’ve been a great success.

More Trending

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Collin’s 2018 Reading List

Predictable Revenue

Check out this list of Collin Stewart's favorite books. The post Collin’s 2018 Reading List appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 133
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Here come even MORE amazing speakers! 50 days to SaaStr Europa 2019.

SaaStr

Your flights are booked, your hotel rooms locked in, what’s left before your trip to SaaStr Europa? We’ve added even more speakers to our agenda. Before we open session sign-ups this month, here is an armchair guide to plotting which sessions you’ll want to add to your schedule. We’ve opened up session registrations so you can already reserve your seat online for any of these sessions.

CTO Hire 154
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Spring Is Here: Declutter and Optimize Your Site For Sales

FastSpring

Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds.

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SaaStr Podcast #226: Survey Monkey CMO Leela Srinivasan on 7 Tips For Using Customer Feedback To Build Rabid Fans and Make More Money

SaaStr

Leela Srinivasan is the CMO of SurveyMonkey. Join her as she takes you through her seven tips for using customer feedback and building rabid fans. Consistently ramping your ARR is a whole lot harder if your customers don’t stick around. In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. .

Cloud 100
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How and where to use serverless computing

IT World

Serverless computing is designed to automate infrastructure provisioning and eliminate the burden of server management.

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5 ways to get the most out of your sales notes

CloseSaaS

Salespeople don’t like taking notes. I get it. I’ve been there. I didn’t especially like it, either. But because I understand the power of sales notes, I’ve made great use of them.

Sales 52
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How and where to use serverless computing

IT World

Is your organization ready to go serverless? The trend toward serverless computing is clearly on the rise, but that doesn’t mean it works ideally for every scenario or organization. Serverless computing is a software architecture model in which a cloud service provider runs the server for a customer and dynamically manages the allocation of computing resources.

Cloud 53
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Subscription60 weekly: April 15 to April 19

ProfitWell

The Weekly Rundown 4/15: An Uber-important IPO. Look at Those Leads We all have that one that got away. We’re talking about leads, of course. Pipedrive has some advice on not losing out on your best prospects. How Nathan Barry Grew ConvertKit to $8M in Four Years Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Curse Of Introductory Content In The Digital Marketing Blogging Community

The Marketing & Growth Hacking Publication

It seems like almost every digital marketer in the blogging community has run out of creativity. Instead of digging deeper into the… Continue reading on Marketing And Growth Hacking ».

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4/22: celebrating creativity with 6,354,110 designs

ProfitWell

Good day, world. Abby here on Earth Day, so we take today to appreciate Mother Nature, but we don’t stop at that. We practice gratitude and ecofriendliness every dang day. But also, subscription. The Rundown In resources. A B2B Proposal c/o PandaDoc. Step back to basics for a sec with a (far from basic) guide to B2B sales proposals from PandaDoc , an in depth look at navigating it all from interactive pricing tables to action plans, social proof, and usability & accessibility.

Cloud 45
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5 Marketing Automation Strategies that Boost Revenue

Backlinkfy

The ecommerce industry is intense, fast-paced, and certainly competitive. All of the players in the field, regardless of niche, share one goal – to earn money. There are plenty of tools nowadays on the market which might help you stand out from the competition and boost your revenue. But one, which helps for sure is email marketing automation. It sounds smart and promising, but it’s nothing without a solid strategy in a beginner’s hands.

Revenue 40
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VAT Compliance Simplified

The Marketing & Growth Hacking Publication

If you’re a budding business owner, you may have heard such buzzwords as VAT, VAT compliance, or the more frightening one?—?non-compliance penalty. In this article, we set out to explain in the simplest of terms what VAT is, its compliance rules, and whether or not you should apply for it. By the end, you will have a clear image of what you’re facing.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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PODCAST 54: How to Pick Your Next Company to Build a Great Career w/Nick Worswick from WeWork

Sales Hacker

This week on the Sales Hacker podcast, we speak with Nick Worswick, Global Head of Growth for WeWork. Nick walks us through one of the more impressive track records in start-up land. He discusses how to scale a multi-billion dollar SaaS company, as well as the key elements to navigating a successful career. If you missed episode 53, check it out here : PODCAST 53: The Secrets to Moving Your Company Upmarket w/David Katz, Intercom.

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How would you answer the question, “So, what are you up to these days?”

The Marketing & Growth Hacking Publication

Does your website tell people what they really want to know about you? An About page is so yesterday, what you need is a better way to… Continue reading on Marketing And Growth Hacking ».

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Why People Need Instagram and What Kind of Ads They Want to See

Backlinkfy

In the era of selfies, Instagram is one social media platform which you don’t want to miss out on. If you are not into that sort of thing, you should still think twice before dismissing it, because it has plenty to offer, whether you are just using it to share fun content with your friends or to promote your brand or business. For instance, back in 2017, Instagram’s ad revenue was projected to reach almost $4 billion.