The #1 Most Important Thing You Can Do With Your Leads: Implement an SLA
SaaStr
JUNE 3, 2020
Q: “What should your sales team do with marketing qualified leads? Follow-up. There will be a lot of spirited debate between marketing + sales in the lead hand-off process. Do you have MQLs and then … SALs? (Sales Accepted Leads)? Does sales get to reject leads from marketing? How long do they have? Etc. etc. As you scale, and refine this, you’ll have more and more nuances here in your lead qualification process. -> What matters most maybe even all the way to $10m ARR though I’ve found
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