A Smart Bear
OCTOBER 8, 2019
I won a fake stock market competition in elementary school. I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best. The competition happened to end on an up-day. This was an example of “high risk, high reward.
Chart Mogul
OCTOBER 8, 2019
How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams. Product-led growth (PLG) has been used by some of the most successful SaaS companies for years, but it’s only in recent months that the wider community is starting to take notice of it. . Slack and Calendly are just some of the examples of products that have leveraged PLG to grow their user base rapidly and now others are looking for ways to profit from the s
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Intercom, Inc.
OCTOBER 8, 2019
As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles. Content design is practiced by people with a dizzying array of job titles: product designers, UX designers, content strategists, interaction designers, information architects, technical writers, engineers, product managers, etc.
SaaStr
OCTOBER 8, 2019
Typically founders are the first sales people. After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. However, at some point a founder needs to hire a sales team. Learn how to recognize the signs of ‘founder denial’ and accept that the growth of your company is dependent on the recognition that limited sales skills may actually be hindering your company’s early success.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Andreessen Horowitz
OCTOBER 8, 2019
The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions. The top content creator on Podia, a platform video courses and digital memberships, makes more than $100,000 a month. And teachers across … The post The Passion Economy and the Future of Work appeared first on Andreessen Horowitz.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Neil Patel
OCTOBER 8, 2019
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.
SaaStr
OCTOBER 8, 2019
I think there are approximately 2 ways to get a new SaaS app off the ground: Option 1: Hustle into The Enterprise. In almost every category of software, there are gaps. Painful gaps. Generally, several gaps that any buyer has and would pay, say $5k a month to solve. For example, an integration that doesn’t work well. Or a specific type of workflow that is missing in the standard app stack for that buyer.
Nimble - Sales
OCTOBER 8, 2019
If your message is not relevant to your customers, or they are not present on the channel you often use, then you will not be able to convert them. How will you understand the channels or the experiences that seem relevant to the user? Artificial Intelligence seems to be helping sales and the marketing team […]. The post 5 Ways Artificial Intelligence is Revolutionizing CRMs appeared first on Nimble Blog.
FastSpring
OCTOBER 8, 2019
If you’re selling your SaaS on home soil, pricing it in your currency makes sense. But what happens when your company wants to expand into new territories? Not only do you need to market test your SaaS product in new geographical areas, but making sure it’s priced correctly can make or break its success in any new territory. Pricing your SaaS in a customer’s own currency can do a lot to influence their buying decision.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
CloseSaaS
OCTOBER 8, 2019
Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. Here’s the story of how it made my first startup go belly-up.From B2C to B2B It was mid 2007. We were a tiny team—just myself as the founder and one engineer.
OpenView Labs
OCTOBER 8, 2019
Editor’s Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute blog here. This is Part 1 of the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle” with 5 steps to do user onboarding right. Instead, I’m going to share the same tactics and strategies I use to help SaaS companies optimize million-dollar user onboarding funnels.
Andreessen Horowitz
OCTOBER 8, 2019
This is the 11th episode of 16 Minutes, a weekly show where we quickly cover the top headlines of the week, the a16z Podcast way: why are these topics in the news; what’s real, what’s hype — from our vantage … The post 16 Minutes on the News #11: CRISPR! Policy, Platform, Trials appeared first on Andreessen Horowitz.
Groove HQ
OCTOBER 8, 2019
We’re lowering all of our pricing plans by 30% on January 1st, 2020. When we launched Groove in 2012, we proudly served small businesses. We weren’t the only ones doing so, but over the years, competitor after competitor has gone upmarket, raising their prices and realizing that their journey to success (or at least their […]. The post We’re Lowering Prices for Everyone appeared first on Groove Blog.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Zuora
OCTOBER 8, 2019
We’re two weeks into the Subscribed World Tour and already have four events under our belt – Whew! What a […]. The post World Tour US Wrap-Up appeared first on Zuora.
ProfitWell
OCTOBER 8, 2019
Today, we see the Slack of yesteryear make a pretty bold statement. We head back to SaaStock Dublin. Plus, our team considers the value of company equity in a game we call Overrated/Underrated. Your top subscription news. SaaStock Dublin, see you there. SaaStock Dublin kicks off next week and we’re psyched to be there to connect, sponsoring a booth fixed with a space to take a load off and caffeinated reinforcements.
Zuora
OCTOBER 8, 2019
by Zuora intern Sarah Shaffer, Employer Brand Marketing In November of 2018, the “Camp Fire” broke loose in Butte County, […]. The post Zuora Adopts School and Helps Rebuild Paradise appeared first on Zuora.
Sage Intacct
OCTOBER 8, 2019
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What do you see? 1. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. 2. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. 3. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).
Unbounce
OCTOBER 8, 2019
Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Unfortunately, that’s often the reality: many ecomm storefronts don’t have the best checkout experiences, and it absolutely crushes their sales efforts.
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What do you see? 1. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. 2. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. 3. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).
Chart Mogul
OCTOBER 8, 2019
How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams. Product-led growth (PLG) has been used by some of the most successful SaaS companies for years, but it’s only in recent months that the wider community is starting to take notice of it. . Slack and Calendly are just some of the examples of products that have leveraged PLG to grow their user base rapidly and now others are looking for ways to profit from the s
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Totango
OCTOBER 8, 2019
Proactive customer success means focusing on what is going to happen next. It is about making things better, taking things further, and using your understanding of your customers to prepare them for the next phase of their business growth. It is a process of analyzing the past and monitoring the present in order to predict the future and foster customer lifetime value. .
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