Tue.Oct 08, 2019

Capturing Luck with “or” instead of “and”

A Smart Bear

I won a fake stock market competition in elementary school. I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best.

How to Run Sales in the Era of Product-Led Growth

Chart Mogul

How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams.

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Communicating the value of content design

Inside Intercom

As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles.

The 3 Stages of Denial When Graduating Beyond Founder Led Sales with Mixmax (Video + Transcript)

SaaStr

Typically founders are the first sales people. After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. However, at some point a founder needs to hire a sales team.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Passion Economy and the Future of Work

Andreessen Horowitz

The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions. The top content creator on Podia, a platform video courses and digital memberships, makes more than $100,000 a month.

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8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What do you see? When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%.

How do I start a successful SaaS?

SaaStr

I think there are approximately 2 ways to get a new SaaS app off the ground: Option 1: Hustle into The Enterprise. In almost every category of software, there are gaps. Painful gaps. Generally, several gaps that any buyer has and would pay, say $5k a month to solve.

Proactive Customer Success Strategies that will get You Ahead of the Game

Totango

Proactive customer success means focusing on what is going to happen next. It is about making things better, taking things further, and using your understanding of your customers to prepare them for the next phase of their business growth.

The Definitive Guide to User Onboarding: Part One

OpenView Labs

Editor’s Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute blog here. This is Part 1 of the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle” with 5 steps to do user onboarding right.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What do you see? When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%.

Three Emerging Technologies Poised to Reshape Accounting and Financial Management

Sage Intacct

Software/SaaS Thought leadership AI/ML Technology Innovation SWTL

5 Ways Artificial Intelligence is Revolutionizing CRMs

Nimble - Sales

If your message is not relevant to your customers, or they are not present on the channel you often use, then you will not be able to convert them. How will you understand the channels or the experiences that seem relevant to the user?

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12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience?

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The Ultimate List of Free SEO Tools

Neil Patel

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool.

Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. Here’s the story of how it made my first startup go belly-up. From B2C to B2B. It was mid 2007. We were a tiny team—just myself as the founder and one engineer.

Zuora Adopts School and Helps Rebuild Paradise

Zuora

by Zuora intern Sarah Shaffer, Employer Brand Marketing In November of 2018, the “Camp Fire” broke loose in Butte County, […]. The post Zuora Adopts School and Helps Rebuild Paradise appeared first on Zuora. Life at Zuora

16 Minutes on the News #11: CRISPR! Policy, Platform, Trials

Andreessen Horowitz

This is the 11th episode of 16 Minutes, a weekly show where we quickly cover the top headlines of the week, the a16z Podcast way: why are these topics in the news; what’s real, what’s hype — from our vantage … The post 16 Minutes on the News #11: CRISPR! Policy, Platform, Trials appeared first on Andreessen Horowitz. bio news 16 Minutes a16z Bytes apparently all our stuff is 16 (or multiples of 16!) healthcare history when science becomes engineering

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

We’re Lowering Prices for Everyone

Groove HQ

We’re lowering all of our pricing plans by 30% on January 1st, 2020. When we launched Groove in 2012, we proudly served small businesses. We weren’t the only ones doing so, but over the years, competitor after competitor has gone upmarket, raising their prices and realizing that their journey to success (or at least their […]. The post We’re Lowering Prices for Everyone appeared first on Groove Blog. Product Updates

World Tour US Wrap-Up

Zuora

We’re two weeks into the Subscribed World Tour and already have four events under our belt – Whew! What a […]. The post World Tour US Wrap-Up appeared first on Zuora. Subscribed Events

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What's up, Slack attack?

ProfitWell

Today, we see the Slack of yesteryear make a pretty bold statement. We head back to SaaStock Dublin. Plus, our team considers the value of company equity in a game we call Overrated/Underrated. Your top subscription news. SaaStock Dublin, see you there. SaaStock Dublin kicks off next week and we’re psyched to be there to connect, sponsoring a booth fixed with a space to take a load off and caffeinated reinforcements. Look out for us in Ireland.