Tue.Oct 08, 2019

Capturing Luck with “or” instead of “and”

A Smart Bear

I won a fake stock market competition in elementary school. I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best.

How to Run Sales in the Era of Product-Led Growth

Chart Mogul

How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams.

Communicating the value of content design

Inside Intercom

As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles.

The 3 Stages of Denial When Graduating Beyond Founder Led Sales with Mixmax (Video + Transcript)

SaaStr

Typically founders are the first sales people. After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. However, at some point a founder needs to hire a sales team.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What do you see? When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%.

SaaStr Comes to Art Basel!! December 5 at 500 Startups Miami!

SaaStr

We’re back to Miami for our second ever SaaStr meet-up there, this time bigger and better than ever during Art Basel!! Come join us on December 5 hosted at 500 Startups Miami for an evening of SaaStr talk, mentorship, unicorns, VCs and more.

More Trending

How do I start a successful SaaS?

SaaStr

I think there are approximately 2 ways to get a new SaaS app off the ground: Option 1: Hustle into The Enterprise. In almost every category of software, there are gaps. Painful gaps. Generally, several gaps that any buyer has and would pay, say $5k a month to solve.

The Passion Economy and the Future of Work

Andreessen Horowitz

The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions. The top content creator on Podia, a platform video courses and digital memberships, makes more than $100,000 a month.

Three Emerging Technologies Poised to Reshape Accounting and Financial Management

Sage Intacct

Software/SaaS Thought leadership AI/ML Technology Innovation SWTL

Proactive Customer Success Strategies that will get You Ahead of the Game

Totango

Proactive customer success means focusing on what is going to happen next. It is about making things better, taking things further, and using your understanding of your customers to prepare them for the next phase of their business growth.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

The Ultimate List of Free SEO Tools

Neil Patel

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool.

Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. Here’s the story of how it made my first startup go belly-up. From B2C to B2B. It was mid 2007. We were a tiny team—just myself as the founder and one engineer.

Zuora Adopts School and Helps Rebuild Paradise

Zuora

by Zuora intern Sarah Shaffer, Employer Brand Marketing In November of 2018, the “Camp Fire” broke loose in Butte County, […]. The post Zuora Adopts School and Helps Rebuild Paradise appeared first on Zuora. Life at Zuora

The Definitive Guide to User Onboarding: Part One

OpenView Labs

Editor’s Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute blog here. This is Part 1 of the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle” with 5 steps to do user onboarding right.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience?

5 Ways Artificial Intelligence is Revolutionizing CRMs

Nimble - Sales

If your message is not relevant to your customers, or they are not present on the channel you often use, then you will not be able to convert them. How will you understand the channels or the experiences that seem relevant to the user?

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We’re Lowering Prices for Everyone

Groove HQ

We’re lowering all of our pricing plans by 30% on January 1st, 2020. When we launched Groove in 2012, we proudly served small businesses. We weren’t the only ones doing so, but over the years, competitor after competitor has gone upmarket, raising their prices and realizing that their journey to success (or at least their […]. The post We’re Lowering Prices for Everyone appeared first on Groove Blog. Product Updates

16 Minutes on the News #11: CRISPR! Policy, Platform, Trials

Andreessen Horowitz

This is the 11th episode of 16 Minutes, a weekly show where we quickly cover the top headlines of the week, the a16z Podcast way: why are these topics in the news; what’s real, what’s hype — from our vantage … The post 16 Minutes on the News #11: CRISPR! Policy, Platform, Trials appeared first on Andreessen Horowitz. bio news 16 Minutes a16z Bytes apparently all our stuff is 16 (or multiples of 16!) healthcare history when science becomes engineering

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

World Tour US Wrap-Up

Zuora

We’re two weeks into the Subscribed World Tour and already have four events under our belt – Whew! What a […]. The post World Tour US Wrap-Up appeared first on Zuora. Subscribed Events

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What's up, Slack attack?

ProfitWell

Today, we see the Slack of yesteryear make a pretty bold statement. We head back to SaaStock Dublin. Plus, our team considers the value of company equity in a game we call Overrated/Underrated. Your top subscription news. SaaStock Dublin, see you there. SaaStock Dublin kicks off next week and we’re psyched to be there to connect, sponsoring a booth fixed with a space to take a load off and caffeinated reinforcements. Look out for us in Ireland.