Fri.Apr 16, 2021

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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

As a Founder, successfully raising capital for your SaaS company is one of the most important, and hardest, jobs you have. Whether it’s your first time dialing for dollars or you’re back in the market for more cash, finding the right capital for your company at any given stage is always a challenge. One of the most difficult parts of the capital raise process is determining and deciding when and why what types of SaaS capital are right for your business.

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Sales Compensation Plans – The Complete Guide

The Daily Egg

If you have problems motivating and retaining your top salespeople, you may need to take a closer look at your sales compensation plan. Unfortunately, many organizations continue to use outdated programs, or worse still, compensation plans that do not align with the company’s goals and objectives. Besides motivating your sales force, a good sales compensation […].

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Beware The Overly Self-Promotional CMO

SaaStr

The best CMOs are very good at promotions. That's part of the job, after all. Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. — Jason BeKind Lemkin (@jasonlk) April 15, 2021. CMO is a tough job. The half-life is short. The pressure is high. And the job often is so multi-facteted.

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The Beginner’s Guide to Website Security

The Daily Egg

Many small businesses erroneously assume that only large websites and companies are the main targets of online security threats. In truth, up to 43% of cybercrimes target small businesses. Cybersecurity is a constant concern for anyone with an online presence, from bloggers making a couple of thousand dollars a month to large corporations and multinationals […].

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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What Will Stay Different After Covid

SaaStr

I have nothing profound to add, but let me share what I see happening in SaaS post-Covid: Office life will vary based on the age of the company : Older tech companies (Google, Amazon, etc) want most folks to go back to the office and in fact are leasing tons of additional space. Top-quality San Francisco large startup office space is already tight again , with multiple offers again on larger spaces.

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How to Use Amazon Audio Ads

Neil Patel

With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base.

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4 Ways Personalized Customer Engagement Can Build Better Relations

Totango

Personalized customer engagement promotes more active use of your product and stronger relationships with your brand. Personalization builds customer trust in your brand, strengthening your relationship. This lays the groundwork for subscription renewals and upsell opportunities. Learn what types of communication you can personalize and what techniques you can use to promote personal engagement.

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How to Use a Web Cache Viewer: Everything You Need to Know

Neil Patel

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or snapshots of websites.

Travel 125
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How to Create Maps online?

SaaS Metrics

Making maps is a combination of data and sculpture. Data is the material we wish to express, and artwork is the means by that we do so. The ideal map is created by combining the two. You may believe that making personalized maps necessitates specialized cartography skills or robust geographical information. With. Read more. The post How to Create Maps online?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Use Amazon Attribution For Ad Campaigns

Neil Patel

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform.

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LSAT: Tips and Advices for Preparation

SaaS Metrics

What is LSAT? LSAT is a standardized test administered by the Law School Admission Council in the United States and Canada. It is a test for admission to all American Bar Association (ABA) approved law schools, most Canadian law schools, and some non-ABA approved schools. LSAT scores are considered to be a. Read more. The post LSAT: Tips and Advices for Preparation first appeared on SaaS Metrics.

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A Deep Dive Into Value Based Pricing

Chargebee

A common thread connecting all great companies is the presence of a loyal customer base. Additionally, these companies also share the feats of massive profits and hyper-growth – and one of the factors for their success is value based pricing.

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How to Deal with Burnout as a Customer Success Manager

SmartKarrot

The year 2020 invited a couple of unwelcomed guests that saw a rise in a ton of burnout, stress, and overtime work schedules. A whopping 71% of the employees felt burnt out at least once that year. And the velocity of the workers rating their stress level as ‘very high’ rose to 42%. This elevated burnout and stress stand as a clear testament to the testing times.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Play next episode: The call for a better viewer experience

Chargebee

What are the top four ways to align subscriptions for OTT success?

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April 16 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: New York, NY, US Organization: The Suite As a Vice President of Customer Success, your mission will be to ensure the success and retention of the Company’s customers across all segments with a focus on their Enterprise segment. Work alongside the CRO in formulating and executing on the high-level customer success strategy and plan required to ensure that the team exceeds its KPIs and the company exceeds its goals.

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How to Create the Perfect H1 Tag for SEO

Neil Patel

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.

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Top 6 User Engagement Metrics to Track

Totango

Engaging your customers is the key to lowering churn and leaving no client behind. Knowing the user engagement metrics that matter for your business can help improve your performance. Here are six top KPI categories to track: License utilization. Product adoption rate. Stakeholder engagement. Customer health score. Customer sentiment indicator. Support metrics.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.