The Dunning Process: How to Recover Lost Revenue with Profitwell
ProfitWell
JUNE 26, 2019
The term “dunning” sounds less than inviting (potentially why it's an overlooked process for many subscription businesses). That and its reputation as a process that both customers and companies hate to deal with. Nevertheless, dunning is a process you have to work at. A great dunning process is the best way of finding out why a customer account is not sending you payments.
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